[Ep.7] Roland Gurney: Standing Out in a Saturated Market

06/20/24 • 49 min

Full Episode Page: Roland Gurney: Mastering Positioning and Standing Out in a Saturated Market
Episode Summary:
Roland Gurney, owner of Treacle, a marketing agency for other marketing agencies, shares his perspective on positioning, differentiation, and messaging. He emphasizes the importance of finding what makes each agency unique and valuable, rather than just focusing on how the copy sounds. Roland emphasizes the value of embracing friction, taking risks, and being unafraid to challenge and push clients to find their unique positioning. The conversation concludes with a discussion on how Roland approaches crafting compelling messaging and the upcoming masterclass he is hosting on agency positioning.
Takeaways:

Focus on what makes your agency unique and valuable, rather than just how the copy sounds.
Understand your target customers and their evolving fears and frustrations.
Specialize and stand out in a saturated agency market.
Embrace friction, take risks, and challenge clients to find their unique positioning.
Testing and validating your positioning strategy in the market is essential.
Crafting compelling messaging requires clarity, simplicity, and style.

Where to Find Roland:

You can also get these additional episode resources for free: Treacle's Agency Proposition CanvasTM and Roland's book "Why You? How to create a unique agency proposition"

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06/20/24 • 49 min

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The Business Owner's Journey - [Ep.7] Roland Gurney: Standing Out in a Saturated Market

Transcript

It's not really how your copy sounds. You haven't got any reason to be chosen over any of these other agencies. That's why you can't get the copy signed off or you'd know he likes the copy copy. Not because it doesn't sound cool. It just doesn't say anything. The Business Owner's Journey. I'm Nick Berry and I've g

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