The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

What if you could build a profitable online business that makes the world a better place?
That’s exactly what you’ll learn when you tune into The Business of Good, the podcast for purpose-driven women entrepreneurs who want to create scalable businesses rooted in mission, purpose, and societal impact—while getting paid to do it.
Hosted by Jan Ditchfield, an award-winning business strategist and former nonprofit leader, this show combines ethical marketing strategies, actionable business frameworks, and inspiring stories to help you grow your income, amplify your mission, and create a business that changes lives—including your own.
With over 25 years of experience, Jan has mastered the art of turning big ideas into profitable results. She’s helped build multi-million-dollar campaigns, founded two national nonprofits, and shaped policies that improve society. After transitioning to the online business space, she built a multiple six-figure business that blends profit with purpose. Now, she’s here to teach you how to use proven strategies like list building, offer creation, social media, and scalable sales systems to grow your audience, increase your revenue, and make a meaningful impact—without ever compromising your values.
Whether you’re launching your first course, creating a high-ticket offer, or scaling your existing business, each episode delivers step-by-step guidance and practical insights designed to help you take immediate action.
If you’ve ever asked yourself, “How can I get paid to change the world?”—this is the podcast for you. Subscribe to The Business of Good today, hit play, and start building your business of impact.