#61: Fundraising when your donors are facing inflation and political turmoil
07/13/22 • 55 min
There’s no way around it: our world is a mess.
Giving has levelled off after a season of overwhelming generosity. We’re facing record inflation. The housing market is unpredictable. The stock market is a mess. Supply chains are broken.
Society seems to be more polarized than ever before. And the ongoing war in Ukraine is ever-present in the public consciousness.
Regardless of how serious you may think things are, make no mistake: most people are paying more at the cash register when they’re buying food and fueling up the family van.
And chances are, most of your donors are feeling a little bit of insecurity—and a little bit of lack of control over what’s happening in the world.
So what does that mean for your fundraising?
On today's show, we're sharing part of a conversation Mike had with Dan Sonners on the Dynamic Nonprofits podcast about how to fundraise when the world's a mess.
We look at the big picture, then go into some practical steps you can take today to make sure your organization is prepared for the worst.
Make sure to check out the Dynamic Nonprofits podcast, and follow Dan Sonners on LinkedIn.
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➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
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Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
There’s no way around it: our world is a mess.
Giving has levelled off after a season of overwhelming generosity. We’re facing record inflation. The housing market is unpredictable. The stock market is a mess. Supply chains are broken.
Society seems to be more polarized than ever before. And the ongoing war in Ukraine is ever-present in the public consciousness.
Regardless of how serious you may think things are, make no mistake: most people are paying more at the cash register when they’re buying food and fueling up the family van.
And chances are, most of your donors are feeling a little bit of insecurity—and a little bit of lack of control over what’s happening in the world.
So what does that mean for your fundraising?
On today's show, we're sharing part of a conversation Mike had with Dan Sonners on the Dynamic Nonprofits podcast about how to fundraise when the world's a mess.
We look at the big picture, then go into some practical steps you can take today to make sure your organization is prepared for the worst.
Make sure to check out the Dynamic Nonprofits podcast, and follow Dan Sonners on LinkedIn.
---
➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
----
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
Previous Episode
#60: What's changed—and hasn't—in email fundraising, with Ben Johnson
For many of us who grew up with the internet, email marketing seems like a fairly established medium.
But compared to most other forms of marketing and fundraising, email is still a relatively new format.
And it continues to change.
So for today’s episode, we sat down with a fellow Canadian fundraising agency founder to look back at the last decade of sending emails for charities.
Ben Johnson founded Frontier Marketing in 2010 when, before "remote work" existed, he moved his family from Vancouver to Victoria and left his job at Union Gospel Mission behind.
He’s been sending email campaigns since Obama's first year in office. He continues to advocate for good strategy and efficient fundraising as the lead strategist of Frontier Marketing.
Connect with Ben on LinkedIn.
---
➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
----
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
Next Episode
#62: The 3 lanes of fundraising, with Michael Dixon
You’ve often heard us talk on this podcast about getting closer to your donors and leading them toward making their best gift for your organization—a gift that is meaningful to them and increases their own sense of wellbeing.
But how do you move beyond fundraising communications to building personal, 1:1 relationships?
On today’s show, we’re talking to Michael Dixon from Responsive Fundraising about a framework that will help you think about how to deepen the relationship with your donors beyond just fundraising communications.
The framework is called The 3 Lanes, where each lane represents its own way of fundraising, and likely has a different meaning for your donors.
So as you listen to our chat, see if you can categorize your own fundraising activities and strategies and see which lane they fall into.
---
➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
----
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️ For more information, go here: www.buildgood.com
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