S2 Ep6: Yael Bar Tur Goes Viral

10/04/23 • 42 min

In 2014, social media strategist Yael Bar tur took on one of the most significant projects in her career, when she was hired to revamp the public image of the New York Police Department. A year before, a federal judge had ruled the department’s controversial stop-and-frisk program was unconstitutional. For six years, Yael worked with the NYPD, weathering PR crises, building trust between civilians and law enforcement, and helping each city precinct develop its unique voice. Today, she sits down with Dan and Dave to talk about why every police department in the country should have a social media strategy and know how to respond when violence goes viral. How did she convince curmudgeonly cops to log into Twitter?

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Matt Pitcher Disappears

Over the course of his long career in law enforcement, Matt Pitcher has put his personal life on hold to go deep undercover to catch the bad guys. Matt did short stints pretending to be someone else when he worked street crimes trying to take down drug dealers. Then came two separate deep cover investigations that required Matt to live for months apart from his wife and newborn son. Matt sits down with our twin detectives to talk about the real world impact of assuming someone else’s identity, the dangerous close calls when he was almost discovered, and why he thinks deep-cover assignments are becoming a thing of the past.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

S2 Ep7: Robert Weaver Hacks Phones for Good

Digital devices - phones, computers, tablets - have become integral to our daily lives. And they have become tools for criminals. What’s found on a suspect's digital device could make or break a case. Ask Detective Robert Weaver, who specializes in digital forensics. He has uncovered troves of damning evidence by sifting through digital data while working at the department that once employed our twin detectives, Dan and Dave. Today, Detective Robert talks about how your phone knows more than you think, when and how police can seize devices, and how digital detectives have cracked cases wide open. Oh, and they talk about Artificial Intelligence, too!

Hosted on Acast. See acast.com/privacy for more information.