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The Brandon White Show (EDGE for peak performance)

Brandon White

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The Brandon White Show brings you conversations worth listening that expand your ideas, knowledge and know how.

Previous guests include successful entrepreneurs, peak performers, authors, Emmy Award winners, scientists, explorers, Navy SEALS, fighter jet pilots, venture capitalists, angel investors, professional athletes, artists, and other seemingly ordinary people doing extraordinary things.

Listen in to expand your landscape of understanding and gain an edge to win in your business and your life.
Your host, Brandon White, is an entrepreneur with two exits (so far), lots of strikeouts, author, former venture capitalist, management in Marketing at AOL, and currently is investing $500k of his own money to create a holding company worth $1b in 7 years.

#5 in the Top 100 Indie sales All time chart

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Top 10 The Brandon White Show (EDGE for peak performance) Episodes

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The Best Way to Provide Professional Development for Your Employees with Danielle Jenkins | Ep. 305

The Brandon White Show (EDGE for peak performance)

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05/08/22 • 90 min

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Should you provide professional development for your employees? If so what does that look like? Is coaching and mentoring them the same as "professional develoment"? What's the best approach?

We talk about what we do, have done with lessons learned and come out of this discussion with a new approach that can help you shape your professional development program for your company.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.
Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.
We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.
Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic.
If you just want the core topic forward to around minute 8 and start listening.

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EPISODE LINKS:

PODCAST INFO:

Apple Podcasts: EDGE on Apple Podcasts

Spotify: EDGE on Spotify

RSS Feed: EDGE's RSS Feed

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Sign up here for the EDGE's Weekly Newsletter

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05/08/22 • 90 min

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Success, the Army, Moral Outrage, Bourbon and Building a Non-Profit to Bring People Together with Morgan Hancock Founder of Bourbon with Heart

The Brandon White Show (EDGE for peak performance)

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02/08/23 • 90 min

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Morgan and Brandon explore her journey from driving trucks in the Army to founding a non-profit with the idea of bringing people from all walks of life together over a good glass of bourbon to make the world a little better place.
Morgan drops some things that you just can't make up.
A fun, wild and inspiring conversation about a never give up attitude.
About Morgan Hancock
Morgan Hancock is a commercial real estate agent, entrepreneur, US ARMY veteran, mother-of-two, bourbonista, and passionate advocate of the arts.
She is also the founder of Bourbon with Heart, Kentucky’s first and only arts-focused bourbon charity.
She created Bourbon with Heart to leverage the influence and popularity of Bourbon to raise funds for local charities while providing a first-class arts experience for Kentuckians regardless of age, race, class, gender, or ability.
Morgan believes art, like a good glass of Bourbon, brings people together, bridges divides, and encourages self-expression.
About Bourbon with Heart
Bourbon with Heart's mission is to leverage the influence and popularity of Bourbon to raise funds for local charities while also providing a first-class arts experience for Kentuckians regardless of age, race, class, gender, or ability.
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02/08/23 • 90 min

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How To Write a Business Plan Part 4 - Your Problem Slide

The Brandon White Show (EDGE for peak performance)

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08/20/20 • 8 min

Part 4 of How to Write Your Business Plan where I give you an easy to fill in the black formula to whip out your Problem Slide in no time.

You want to make it crystal clear to the audience you're presenting to what problem you are solving for them.
You'll use this slide as a basis for your many things across your business, you're sales and marketing strategy, brand brief, PR etc...
Nail this slide and you're well on your way to building your business plan!
EPISODE LINKS:

  • This Business Plan series turned into a book. AND I made it easier to build your business plan in just 11 slides.
    Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
    So easy you can do it on a flight from San Francisco to New York ✈️
    -> https://www.amazon.com/dp/B0C1DBTDZG/
    Review
    "Insightful simplicity reflects mastery, and mastery is what Brandon White has achieved with his new book, Back of the Napkin to...Business Plan in 11 Slides.
    His thesis is direct, clean, and shockingly easy to follow. This compelling work expresses uniquely refreshing purity of entrepreneurial thought.
    Delivering an impactful message: keep it simple, keep it real, keep it focused. Do yourself a favor, read this book!"
    - Marty Strong, Retired Navy SEAL Leader, CEO, and best selling author of Be Nimble and Be Visionary: Strategic Leadership in the Age of Optimization
    Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
    So easy you can do it on a flight from San Francisco to New York ✈️
    -> https://www.amazon.com/dp/B0C1DBTDZG/

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08/20/20 • 8 min

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How To Write a Business Plan Part 2 - Elevator Pitch How To

The Brandon White Show (EDGE for peak performance)

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08/14/20 • 12 min

Part 2 of How to Build Your Business Plan where I dive into a new, easy to use template I developed for myself to quickly develop elevator pitches for my companies. I'm sharing it with you.
Your elevator pitch is a short, persuasive speech you give to spark interest in your company, product or service.

A good elevator pitch should last between 15 and 45 seconds; you guessed it, about the time it takes to ride an elevator.
I lay out the fill in the blank, shortcut, to create your elevator pitch in this episode and all in less than 15 minutes.
EPISODE LINKS:

  • This Business Plan series turned into a book. AND I made it easier to build your business plan in just 11 slides.
    Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
    So easy you can do it on a flight from San Francisco to New York ✈️
    -> https://www.amazon.com/dp/B0C1DBTDZG/
    Review
    "Insightful simplicity reflects mastery, and mastery is what Brandon White has achieved with his new book, Back of the Napkin to...Business Plan in 11 Slides.
    His thesis is direct, clean, and shockingly easy to follow. This compelling work expresses uniquely refreshing purity of entrepreneurial thought.
    Delivering an impactful message: keep it simple, keep it real, keep it focused. Do yourself a favor, read this book!"
    - Marty Strong, Retired Navy SEAL Leader, CEO, and best selling author of Be Nimble and Be Visionary: Strategic Leadership in the Age of Optimization
    Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
    So easy you can do it on a flight from San Francisco to New York ✈️
    -> https://www.amazon.com/dp/B0C1DBTDZG/

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08/14/20 • 12 min

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How to Write a Business Plan - Part 1 Overview

The Brandon White Show (EDGE for peak performance)

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08/13/20 • 12 min

How to Write a Business Plan in quick and easy 13 Slides.
I used to plan to start, grow and sell two companies. It's been used to raise money from angel investors and venture capitalists. Used in sales meetings, to recruit team members, Board members and...
As importantly it's dynamic business plan and easy to update, so you can use it as a roadmap to grow your business.
It's designed just like a story which is vitally important as you pitch your company.
Follow along, you'll build your business plan quickly!
EPISODE LINKS:

  • This Business Plan series turned into a book. AND I made it easier to build your business plan in just 11 slides.
    Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
    So easy you can do it on a flight from San Francisco to New York ✈️
    -> https://www.amazon.com/dp/B0C1DBTDZG/
    Review
    "Insightful simplicity reflects mastery, and mastery is what Brandon White has achieved with his new book, Back of the Napkin to...Business Plan in 11 Slides.
    His thesis is direct, clean, and shockingly easy to follow. This compelling work expresses uniquely refreshing purity of entrepreneurial thought.
    Delivering an impactful message: keep it simple, keep it real, keep it focused. Do yourself a favor, read this book!"
    - Marty Strong, Retired Navy SEAL Leader, CEO, and best selling author of Be Nimble and Be Visionary: Strategic Leadership in the Age of Optimization
    Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
    So easy you can do it on a flight from San Francisco to New York ✈️
    -> https://www.amazon.com/dp/B0C1DBTDZG/

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08/13/20 • 12 min

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Start an Online Business as a Side Hustle and Generate Passive Income with Kadin Z.

The Brandon White Show (EDGE for peak performance)

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08/07/20 • 75 min

Kadin Zimmerman has build several successful online businesses that generate passive income for himself to supplement his day job income. And...all of them as side hustles.

He's done it all from starting an eBay business in high school, to building a successful YouTube Channel, to most recently building a successful app.

He lays out exactly how he did all if it.

Take his blueprint and get your online business started or take your online business to the next level right after listening with his HPT's (high percentage tips)!

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08/07/20 • 75 min

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Best Business Structure for Your Business with JJ Childers

The Brandon White Show (EDGE for peak performance)

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07/29/20 • 66 min

What is the best legal structure for your business? Expert attorney J.J Childers explains each of the types of business entities and what's the best.

Our conversation covers a Sole Proprietorship, Partnerships, LLC’s, S Corporations, and C corporations .

J.J. Childers is a licensed attorney whose primary practice focuses on business asset protection, estate planning, and tax reduction.

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07/29/20 • 66 min

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Email Marketing How I get 70% Opens Rates and You Can Too with These 3 Tips

The Brandon White Show (EDGE for peak performance)

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07/31/20 • 22 min

Learn how I get 70% open rates with my email marketing and how you can too.

I outline 3 tips that I use regularly to get high open rates with my email marketing and have been working for me for twenty years. Best part...

You can put into action with your email marketing after listening to increase your engagement and as importantly increase your sales!

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07/31/20 • 22 min

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How to Build a Rum Business with Ben Lyon from Lyon Rum Distillery

The Brandon White Show (EDGE for peak performance)

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07/25/20 • 81 min

Ben Lyon from Lyon Rum Distillery shares how he built a rum company from nothing and what broke along the way. Listen in to get the scoop and some high percentage tips (HPT's) to build your own liquor brand.

You know the saying, "It's not a party until something gets broken." Well...

Building a liquor business is fun, building your own distillery is a challenge, but hey, you get to party because you have a rum company right? Listen to find out.

About Ben Lyon
Ben founded Lyon Distilling Company, and in December of 2014, proudly released the first batch of rye whiskey distilled in Maryland in over 40 years.
In addition to reviving Maryland's illustrious history in rye, Ben also made a signature line of rums and a corn whiskey which is, as he would put it, "not for sissies".
His story in all things booze began at the age of 18, when his godmother taught him how to make the perfect Manhattan. In college he started brewing his own beer. It was after a post-graduation stint at a small New England distillery that he realized exactly what he needed to do.
Fast forward 8 years to when Ben left his "real job" in Manhattan, and the Lyon Distilling Company was founded in Saint Michaels, Maryland - a lovely spot on the Chesapeake Bay best described as "a drinking town with a sailing problem".
Fun facts: Ben likes polished copper, strong drinks, hard work, and sailboats. For bonus points, ask him about his vintage truck, "The Whomper".

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07/25/20 • 81 min

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How To Write a Business Plan Part 3 - Elevator Pitch 3 Mistakes to Avoid

The Brandon White Show (EDGE for peak performance)

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08/18/20 • 9 min

Part 3 of How to Build Your Business Plan where I talk about the three common mistakes entrepreneurs make when giving their elevator pitch and how to avoid them.

Getting your elevator pitch wrong can blow raising money from investors, cause you missing a sale or even miss hiring a great candidate for your company.
That's exactly why we're spending an extra day on how to build your elevator pitch.
EPISODE LINKS:

  • This Business Plan series turned into a book. AND I made it easier to build your business plan in just 11 slides.
    Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
    So easy you can do it on a flight from San Francisco to New York ✈️
    -> https://www.amazon.com/dp/B0C1DBTDZG/
    Review
    "Insightful simplicity reflects mastery, and mastery is what Brandon White has achieved with his new book, Back of the Napkin to...Business Plan in 11 Slides.
    His thesis is direct, clean, and shockingly easy to follow. This compelling work expresses uniquely refreshing purity of entrepreneurial thought.
    Delivering an impactful message: keep it simple, keep it real, keep it focused. Do yourself a favor, read this book!"
    - Marty Strong, Retired Navy SEAL Leader, CEO, and best selling author of Be Nimble and Be Visionary: Strategic Leadership in the Age of Optimization
    Buy it on Amazon for the best priceBack of the Napkin to...Business Plan in 11 Slides
    So easy you can do it on a flight from San Francisco to New York ✈️
    -> https://www.amazon.com/dp/B0C1DBTDZG/

CONNECT WITH US

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08/18/20 • 9 min

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FAQ

How many episodes does The Brandon White Show (EDGE for peak performance) have?

The Brandon White Show (EDGE for peak performance) currently has 487 episodes available.

What topics does The Brandon White Show (EDGE for peak performance) cover?

The podcast is about Venture Capital, Marketing, Management, Founder, Entrepreneur, How To, Podcasts, Education, Sales and Business.

What is the most popular episode on The Brandon White Show (EDGE for peak performance)?

The episode title 'The Best Way to Provide Professional Development for Your Employees with Danielle Jenkins | Ep. 305' is the most popular.

What is the average episode length on The Brandon White Show (EDGE for peak performance)?

The average episode length on The Brandon White Show (EDGE for peak performance) is 47 minutes.

How often are episodes of The Brandon White Show (EDGE for peak performance) released?

Episodes of The Brandon White Show (EDGE for peak performance) are typically released every 2 days.

When was the first episode of The Brandon White Show (EDGE for peak performance)?

The first episode of The Brandon White Show (EDGE for peak performance) was released on Jul 7, 2020.

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