The Truth About Social Selling w/Koka Sexton @Hootsuite

07/20/17 • 36 min

We might have had a little fight, Koka and I. Fight might be too strong of a word, a gentleman's disagreement is probably a better term. I started the debate with a post poking the bear declaring that social selling was dead. I felt my argument had some merit. I debated that the word social selling is confusing and the data is lacking to prove the worth of social selling. Koka saw the article and wrote a strong rebuttal and made some strong points. Koka and I started to speak offline and we decided we'd continue the conversation on the #Playmaker podcast. Thankfully, Koka and I came to terms and realized we have more in common than we thought. It's all captured here, check it out.

In This Episode You'll Learn:

How can you think about the value of social selling
How should marketing and sales work together to deliver social selling
What is the future of social selling

Links and Resources Mentioned in This Episode:

In This Episode You'll Learn:

How can you think about the value of social selling
How should marketing and sales work together to deliver social selling
What is the future of social selling

Links and Resources Mentioned in This Episode:

Previous Episode

Four Apps Sales Reps Would Be Stupid Not To Use w/Gabe Larsen @InsideSales.com

I love being sold. The other day this kid knocks on my door and I swear he could have been 15 but that's beside the point. He starts going into his sales pitch and I have to admit, it was CLEAN. I stood there and simply smiled. He probably thought I was some weird guy just standing there with a big grin on my face while he went on about bug spray, but he never said anything. After a few minutes, I stopped him and said, "Look, I have no interest in your product my man but I'd love to film you doing your pitch." We both decided that was kind of an odd thing so we parted ways with a handshake and left it at that.

I know, I didn't buy the product but I still loved what I heard. It's a great feeling to be sold and it's an even a better feeling to be sold and then have the product or service deliver on its promise. That doesn't happen very often so when it does, you better be happy. When it comes to sales productivity tools, the mantra often seems "over promise and under deliver." Sad, but the truth hurts. Thankfully, some tools are living up to the hype and each one of these have found their way into my daily routine. Since they are helpful to me, I thought they might be helpful to you. Check them out and see for yourself.

Next Episode

Next Era Selling: Key Strategies to Make Your Business Unstoppable w/Britton Manasco @Visible Impact

In this emerging era of virtual selling, you can pursue strategies that previously would have been cost prohibitive. You can open up markets that would have proved elusive. You can run experiments that would have been expensive or difficult to run. All this is according to the best-selling book, Next Era Selling, co-authored by Britton Manasco. Britton visits the Playmaker podcast and discusses some of the key strategies outlined in his book that large organizations are executing on to move into the next era of selling.

In This Episode You'll Learn: