The Branding Business School Podcast
Victoria Marcouillier
The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families.
Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love.
As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.
We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.
Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!
1 Listener
All episodes
Best episodes
Seasons
Top 10 The Branding Business School Podcast Episodes
Goodpods has curated a list of the 10 best The Branding Business School Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Branding Business School Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Branding Business School Podcast episode by adding your comments to the episode page.
12: Growing Your Side Hustle While Working Full Time with Monika Garland
The Branding Business School Podcast
01/26/21 • 48 min
Are you wondering how to grow your side hustle when your full time job sucks up so much of your time? In this episode, Victoria interviews wedding videographer, Monika Garland, who shares how she balances her videography business on the side of her 9-5.
Monika booked 17 weddings in the first year of her side hustle and was scheduled to shoot 29 weddings before 2020 took an unexpected turn.
She shares with us how she got leads for her business with little to no experience and the valuable lessons she learned from her very first wedding .
After reinvesting 100% of her first paycheck into buying better camera equipment, Monika learned quickly how she could improve her process, elevate her experience, and charge more for her services.
For full show notes and links discussed in this episode, click here.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!
1 Listener
06: Taking Your Side Hustle Full Time | How I Started BrandWell
The Branding Business School Podcast
11/24/20 • 40 min
Are you in that side hustle season of life, muscling through the workday so that you can get home and work on the business that you actually
Is growing your side hustle to the point where you can leave your full-time job all you think about?
I’ve been there, friend. In fact, it wasn’t that long ago that I was working full-time and building BrandWell on the side. I am happy to share that I have since quit my 9 to 5, taken my business full-time, and scaled it to a team of 7 in just the last 2 years.
Tune in for practical steps on how you can do the same. This is an episode that will leave you feeling inspired, motivated, and ready to take your side hustle to the next level.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!
1 Listener
147: Q&A: Starting a Business, Overcoming Imposter Syndrome, My Next Big Goal, and What I’m Struggling with Right Now
The Branding Business School Podcast
12/04/24 • 46 min
As we near the holiday season, it’s time to wrap up Season 8 with a pretty little bow! Join Victoria with an exciting Q&A session for the season finale! She’s tackling your burning questions on business growth, team scaling, and personal hurdles. Incredible questions were asked including advice and strategies of starting your own design studio, how to overcome imposter syndrome, and how to know what to outsource to a virtual assistant.
On a personal note, you’ll even get an inside look into Victoria’s next big goal and what she’s currently struggling with in business, right now. This episode even offers insights into hiring strategies and advice for new graduates. Victoria also touches on design fundamentals, marketing strategies, and financial management tips. Whether you're contemplating a career switch, aiming to scale your business, or maybe you’re hoping to work for BrandWell someday, this episode provides a wealth of knowledge to support you, wherever you are on your entrepreneurial journey! Thank you for spending each week with us this season, enjoy the break and look forward to more insightful content in Season 9 of The Branding Business School Podcast!
Links Mentioned in Today's Episode:
Work with BrandWell Designs
Episode 131: Is Work-life Balance Real? A Q&A on Motherhood, Business, Hiring and More
Episode 14: Hiring as a Young Entrepreneur with Jenny Lee Hines
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!
104: What Actually Goes Into Owning an Online Boutique ft. Peasprout Founder, Courtney Garrett
The Branding Business School Podcast
09/27/23 • 44 min
Listen in as Victoria catches up with her long time friend, Courtney Garrett, a dynamic entrepreneur with an inspiring journey of building two successful businesses. In this engaging chat, Victoria and Courtney take a behind-the-scenes look at Courtney’s most recent venture, Peasprout - an online children's boutique. They navigate through the realities of running an online boutique, especially in a post-COVID world, with Courtney generously sharing her lessons, mistakes, and victories. As a loyal customer herself, Victoria can vouch for the quality and service that Peasprout delivers.
The conversation also takes a look back to their humble beginnings and how they met in a mastermind group. They reminisce about the invaluable role it played as a catalyst for both of their respective businesses and the significance of having industry experts to freely share advice and guidance. Courtney opens up about her transition from a corporate job to a full-time photographer, leading to the creation of a six-figure photography business within two years.
Finally, they dive into the intricacies of launching and scaling an online business. From discussing the crucial stages of researching manufacturers and vendors to obtaining necessary licenses and formulating marketing strategies, they leave no stone unturned. They touch upon the challenges of juggling motherhood and entrepreneurship and how community and expert advice have been key in navigating these challenges. So tune in and join them on this entrepreneurial journey packed with real-life experiences, challenges, successes, and lessons.
Links mentioned in today's episode:
Join The Branding Business School Waitlist
Visit Peasprout's website
Follow Courtney and Peasprout on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!
127: Retreat Recap: Why I Took My Design Team to Nashville for 3 Days
The Branding Business School Podcast
04/17/24 • 41 min
Nashville's vibrant heartbeat set the stage for the third annual BrandWell designer retreat, where creativity and camaraderie fused into an unforgettable weekend. Victoria has returned from an immersive brand experience with her all-female design team, and she’s sharing the highlights with you! From paying homage to Taylor Swift with friendship bracelets and customized acknowledgements, to indulging in designer trivia, to experiencing the local brands of Nashville; this retreat balanced strategic play with heartfelt moments.
Wrapping up the weekend, Victoria brought in each of the girls for a mini podcast interview to reflect on the mix of leisure and creativity that defined the Nashville retreat. The little joys, like experiencing a unique taco restaurant together and mastering the art of line dancing, became milestones in their girls weekend. As they have now parted ways, the retreat's impact lingers—a strengthened community of women in design, ready to infuse their work with the inspiration drawn from their collective adventure. Join the girls behind BrandWell Designs as they recount the laughter, the learning, and the love for branding that binds them all at BrandWell.
Links mentioned in today's episode:
View BrandWell’s Nashville IG Highlights!
Listen to the Retreat Prep Episode 125
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!
65: Surprise! I'm Having Another Baby!
The Branding Business School Podcast
04/25/22 • 26 min
My husband, James, and I have some exciting news and we are so excited to finally share it with you! Tune in for a life update, what's next for the podcast, and a BIG (or little) announcement from me.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!
121: How to Nail Your Next Brand Photoshoot
The Branding Business School Podcast
03/06/24 • 24 min
Elevate your brand's visual identity and leverage the power of branding! Today’s episode is a journey through the essentials of brand photography and its transformative power for your business's online presence. Victoria unravels the importance of professional imagery, sharing firsthand insights from BrandWell's own leap into the limelight of major publications. Discover how the right photos can instill trust, professionalism, and set the stage for acquiring high-ticket clients. Victoria is peeling back the layers on how a cohesive visual brand can set you apart from the competition, and why it's crucial that your online visuals truly reflect the caliber of service you're promising.
Strategizing for your brand photoshoot is crucial and Victoria walks you through how she and her team prep for BrandWell’s photoshoots! From selecting a photographer who mirrors your brand's aesthetic to choosing outfits that resonate with your brand's color story, these details help your brand's mission shine visually. Victoria even shares a bonus with you so that you too can strategically plan for your next brand photoshoot! Get ready to elevate your brand's image with strategy and style!
Links mentioned in today's episode:
BrandWell Designs
Grab the Brand Photoshoot Prep Guide!
Dress for Success with Nuuly & Get $20 Off!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!
141: Do these 6 things BEFORE raising your prices!
The Branding Business School Podcast
10/23/24 • 22 min
Can your pricing strategy speak to your brand? Join Victoria as she unveils the secrets to elevating your pricing game. She explores why aligning your brand with future aspirations rather than past milestones is the ultimate key to success. From a therapist whose outdated website cost her clients to actionable tips on updating your brand's online presence, you'll learn how to set expectations that justify a higher price tag. Discover the six pivotal steps to prepare your audience for increased rates without having to defend them, and how educating your audience through various channels can differentiate you from the competition.
Uncover transformative stories from The Branding Business School graduates who, with a newfound brand strategy, doubled their sales by confidently raising their prices. This episode is your guide to achieving professional growth and personal satisfaction through a clear branding approach. Learn how to communicate changes with poise and prepare your market, whether you're informing loyal clients on retainer or capturing new leads. Your journey to unstoppable business success starts with understanding your brand's worth, and Victoria is here to help you make that leap. Don't miss out on the next chapter of your brand's evolution.
Links Mentioned in Today's Show:
Enroll in The Branding Business School Today!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!
145: Squarespace vs. WordPress - Which Website Platform is Better for Me?
The Branding Business School Podcast
11/20/24 • 26 min
Explore the ever-popular debate between Squarespace and WordPress, two giants in the web design world, as Victoria shares her personal experiences designing on both platforms! Uncover the strengths and weaknesses of each platform to help you decide which one is the right fit for your business. From ease of use to design capabilities, and from customization options to SEO effectiveness, there is no stone unturned. Whether you're a small business owner or a solopreneur, this episode will equip you with the insights needed to choose the platform that best supports your brand's online presence and growth.
Victoria will break down the costs and features of building a website on these platforms, highlighting why Squarespace might be the go-to for those seeking a streamlined, all-in-one solution, and why WordPress remains a favorite for those requiring extensive customization. The conversation also dives into the important aspects of security, maintenance, and customer support, emphasizing the critical impact these elements can have on your website's performance. With statistics, personal anecdotes, and practical advice, this episode is designed to empower you to make an informed choice that aligns with your business goals and technical expertise.
Links Mentioned in Today's Episode:
Listen to Episode 142: How to Build a Website that Converts: Website Tips for Service-Based EntrepreneursListen to Episode 102: From Local Experts to National Success: The Story of Two Nashville Realtors and the Home-Buying Class They Built
Get support with your Squarespace website from the BrandWell girls here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!
114: 10 Software & Subscriptions Every Entrepreneur Needs to Have in 2024
The Branding Business School Podcast
01/24/24 • 56 min
Unravel the essential software and subscriptions vital for every female entrepreneur striving to scale their business in 2024. Victoria and Libby, BrandWell’s freshly appointed Chief Design Officer, sifted through years of trial and error to curate a list of their top-recommended tools—ones they use daily and suggest to their clients. Plus, don't miss out on the special PDF guide, packed with details, pros and cons, and even some hefty discount codes to get you started on the right foot.
Listen in as they explore the multifaceted benefits of HoneyBook, which has revolutionized the way they manage BrandWell's operations, from client interactions to internal workflows. Discover how this all-in-one platform not only streamlines the client journey but also maintains the personal touch essential in automated systems. They also shed light on the versatility of Squarespace, Canva, and Haute Stock, sharing insights into how these platforms aid in website maintenance, design creation, and reflecting diversity in stock photography, catering specifically to the needs of female business owners.
Rounding out the conversation, Victoria and Libby examine the strategic integration of tools like Google Workspace and Adobe Suite in daily operations, the practicality of Planoly for social media planning, and the legal ease provided by The Legal Paige’s template shop. You'll hear firsthand about the efficiency gains from using Loom in a virtual business setting and how Square Payroll can streamline your financial processes. After years of searching and finding our favorite platforms, this episode is a treasure trove of tips and tricks for the modern entrepreneur.
Link's mentioned in today's episode:
The Ultimate Digital Toolkit for the Busy Female EntrepreneurJoin The Branding Business School Waitlist
BrandWell Designs
Listen to past episodes with founders' of platforms mentioned in today's episode:
Episode 96: Scaling a Wildly Successful Subscription-based Business with Haute Stock Founder, Rachel Rouhana
Episode 108: How to Leverage Email Marketing to Grow Your Busin
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!
Show more best episodes
Show more best episodes
FAQ
How many episodes does The Branding Business School Podcast have?
The Branding Business School Podcast currently has 149 episodes available.
What topics does The Branding Business School Podcast cover?
The podcast is about Branding, Marketing, Entrepreneur, Entrepreneurship, Podcasts, Small Business and Business.
What is the most popular episode on The Branding Business School Podcast?
The episode title '06: Taking Your Side Hustle Full Time | How I Started BrandWell' is the most popular.
What is the average episode length on The Branding Business School Podcast?
The average episode length on The Branding Business School Podcast is 35 minutes.
How often are episodes of The Branding Business School Podcast released?
Episodes of The Branding Business School Podcast are typically released every 7 days.
When was the first episode of The Branding Business School Podcast?
The first episode of The Branding Business School Podcast was released on Oct 20, 2020.
Show more FAQ
Show more FAQ