17: Rob Moore, The Disruptive Entrepreneur Explains How To Become A Content Generation Machine
08/27/20 • 56 min
This week we speak with the ‘Disruptive Entrepreneur’ himself, Mr Rob Moore.
Rob’s personal mission is to help as many people as possible gain a better financial education and start to scale their businesses.
In 2006 Rob bought his first property and within a few years he became financially free and was able to retire before he reached 30! But he soon came out of retirement and leveraged his brand to grow his multiple businesses.
In 2008 Rob wrote his first book which was particularly well received and decided to go on to deliver a training course and so Progressive Property was born!
Robs desire to share regular and useful content and be a valuable person to society allowed his personal brand to grow through publishing his first non-property related book and launching his podcast.
Along with his team Rob now produces and posts 7-9 pieces of content a day!
KEY TAKEAWAYS
“It’s better to put a lot of content out there and it not all be perfect than not put enough out there because you get better by interacting with your audience.”
“If the content is good then people will listen.”
5 stages of being a content machine:
0 – not on any social media
1 – get them well populated, put a few weeks of content on there
2 – get regular content on a channel
3 – repurpose your content across all platforms
4 – unique content per platform
“Visibility is credibility”
“If your goal is to grow a business, focus on your business brand. But if your goal is to build extra income streams then use yourself and the central crux of your brand.”
“What is balance?”
BEST MOMENTS
“I like to leverage the media of the moment that will help me reach as many people as possible”
“I like learning via audio. I think that’s why I like delivering via audio”
“The reason why people find a book credible is because it’s actually fucking hard! It’s perceived credibility.”
“What I like about a personal brand is that you’ve got freedom of expression. What I also like about personal brand is that you can pivot anywhere.”
“Don’t lose sight of who you are whilst building your empire.”
“Using your authentic voice to make a difference to other people.”
ABOUT THE GUEST
Rob lives and loves entrepreneurship and property investing, he runs several businesses and is the host of two successful podcasts. He lives up to his brand and disrupts as an entrepreneur, with interests ranging from property development to public speaking and digital media.
He is on a mission to change the way people think about business and aims to support people around the globe through the Rob Moore Foundation.
Rob co-founded Progressive Property – the UK's leading property training company – and Unlimited Success with his business partner, before becoming the host of the wildly successful podcast “The Disruptive Entrepreneur” and now “The Money Podcast”, listened to in 192 countries worldwide. This has grown into a
complete digital agency: Progressive Media.
Links
@RobMoore on socials
The Disruptive Entrepreneur Podcast
ABOUT THE HOSTS
Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers.
Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly
the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses.
“Be Visible, Being Consistent & Most Importantly Being YOU”.
Rob’s personal mission is to help as many people as possible gain a better financial education and start to scale their businesses.
In 2006 Rob bought his first property and within a few years he became financially free and was able to retire before he reached 30! But he soon came out of retirement and leveraged his brand to grow his multiple businesses.
In 2008 Rob wrote his first book which was particularly well received and decided to go on to deliver a training course and so Progressive Property was born!
Robs desire to share regular and useful content and be a valuable person to society allowed his personal brand to grow through publishing his first non-property related book and launching his podcast.
Along with his team Rob now produces and posts 7-9 pieces of content a day!
KEY TAKEAWAYS
“It’s better to put a lot of content out there and it not all be perfect than not put enough out there because you get better by interacting with your audience.”
“If the content is good then people will listen.”
5 stages of being a content machine:
0 – not on any social media
1 – get them well populated, put a few weeks of content on there
2 – get regular content on a channel
3 – repurpose your content across all platforms
4 – unique content per platform
“Visibility is credibility”
“If your goal is to grow a business, focus on your business brand. But if your goal is to build extra income streams then use yourself and the central crux of your brand.”
“What is balance?”
BEST MOMENTS
“I like to leverage the media of the moment that will help me reach as many people as possible”
“I like learning via audio. I think that’s why I like delivering via audio”
“The reason why people find a book credible is because it’s actually fucking hard! It’s perceived credibility.”
“What I like about a personal brand is that you’ve got freedom of expression. What I also like about personal brand is that you can pivot anywhere.”
“Don’t lose sight of who you are whilst building your empire.”
“Using your authentic voice to make a difference to other people.”
ABOUT THE GUEST
Rob lives and loves entrepreneurship and property investing, he runs several businesses and is the host of two successful podcasts. He lives up to his brand and disrupts as an entrepreneur, with interests ranging from property development to public speaking and digital media.
He is on a mission to change the way people think about business and aims to support people around the globe through the Rob Moore Foundation.
Rob co-founded Progressive Property – the UK's leading property training company – and Unlimited Success with his business partner, before becoming the host of the wildly successful podcast “The Disruptive Entrepreneur” and now “The Money Podcast”, listened to in 192 countries worldwide. This has grown into a
complete digital agency: Progressive Media.
Links
@RobMoore on socials
The Disruptive Entrepreneur Podcast
ABOUT THE HOSTS
Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers.
Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly
the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses.
“Be Visible, Being Consistent & Most Importantly Being YOU”.
This week we speak with the ‘Disruptive Entrepreneur’ himself, Mr Rob Moore.
Rob’s personal mission is to help as many people as possible gain a better financial education and start to scale their businesses.
In 2006 Rob bought his first property and within a few years he became financially free and was able to retire before he reached 30! But he soon came out of retirement and leveraged his brand to grow his multiple businesses.
In 2008 Rob wrote his first book which was particularly well received and decided to go on to deliver a training course and so Progressive Property was born!
Robs desire to share regular and useful content and be a valuable person to society allowed his personal brand to grow through publishing his first non-property related book and launching his podcast.
Along with his team Rob now produces and posts 7-9 pieces of content a day!
KEY TAKEAWAYS
“It’s better to put a lot of content out there and it not all be perfect than not put enough out there because you get better by interacting with your audience.”
“If the content is good then people will listen.”
5 stages of being a content machine:
0 – not on any social media
1 – get them well populated, put a few weeks of content on there
2 – get regular content on a channel
3 – repurpose your content across all platforms
4 – unique content per platform
“Visibility is credibility”
“If your goal is to grow a business, focus on your business brand. But if your goal is to build extra income streams then use yourself and the central crux of your brand.”
“What is balance?”
BEST MOMENTS
“I like to leverage the media of the moment that will help me reach as many people as possible”
“I like learning via audio. I think that’s why I like delivering via audio”
“The reason why people find a book credible is because it’s actually fucking hard! It’s perceived credibility.”
“What I like about a personal brand is that you’ve got freedom of expression. What I also like about personal brand is that you can pivot anywhere.”
“Don’t lose sight of who you are whilst building your empire.”
“Using your authentic voice to make a difference to other people.”
ABOUT THE GUEST
Rob lives and loves entrepreneurship and property investing, he runs several businesses and is the host of two successful podcasts. He lives up to his brand and disrupts as an entrepreneur, with interests ranging from property development to public speaking and digital media.
He is on a mission to change the way people think about business and aims to support people around the globe through the Rob Moore Foundation.
Rob co-founded Progressive Property – the UK's leading property training company – and Unlimited Success with his business partner, before becoming the host of the wildly successful podcast “The Disruptive Entrepreneur” and now “The Money Podcast”, listened to in 192 countries worldwide. This has grown into a
complete digital agency: Progressive Media.
Links
@RobMoore on socials
The Disruptive Entrepreneur Podcast
ABOUT THE HOSTS
Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers.
Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly
the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses.
“Be Visible, Being Consistent & Most Importantly Being YOU”.
Rob’s personal mission is to help as many people as possible gain a better financial education and start to scale their businesses.
In 2006 Rob bought his first property and within a few years he became financially free and was able to retire before he reached 30! But he soon came out of retirement and leveraged his brand to grow his multiple businesses.
In 2008 Rob wrote his first book which was particularly well received and decided to go on to deliver a training course and so Progressive Property was born!
Robs desire to share regular and useful content and be a valuable person to society allowed his personal brand to grow through publishing his first non-property related book and launching his podcast.
Along with his team Rob now produces and posts 7-9 pieces of content a day!
KEY TAKEAWAYS
“It’s better to put a lot of content out there and it not all be perfect than not put enough out there because you get better by interacting with your audience.”
“If the content is good then people will listen.”
5 stages of being a content machine:
0 – not on any social media
1 – get them well populated, put a few weeks of content on there
2 – get regular content on a channel
3 – repurpose your content across all platforms
4 – unique content per platform
“Visibility is credibility”
“If your goal is to grow a business, focus on your business brand. But if your goal is to build extra income streams then use yourself and the central crux of your brand.”
“What is balance?”
BEST MOMENTS
“I like to leverage the media of the moment that will help me reach as many people as possible”
“I like learning via audio. I think that’s why I like delivering via audio”
“The reason why people find a book credible is because it’s actually fucking hard! It’s perceived credibility.”
“What I like about a personal brand is that you’ve got freedom of expression. What I also like about personal brand is that you can pivot anywhere.”
“Don’t lose sight of who you are whilst building your empire.”
“Using your authentic voice to make a difference to other people.”
ABOUT THE GUEST
Rob lives and loves entrepreneurship and property investing, he runs several businesses and is the host of two successful podcasts. He lives up to his brand and disrupts as an entrepreneur, with interests ranging from property development to public speaking and digital media.
He is on a mission to change the way people think about business and aims to support people around the globe through the Rob Moore Foundation.
Rob co-founded Progressive Property – the UK's leading property training company – and Unlimited Success with his business partner, before becoming the host of the wildly successful podcast “The Disruptive Entrepreneur” and now “The Money Podcast”, listened to in 192 countries worldwide. This has grown into a
complete digital agency: Progressive Media.
Links
@RobMoore on socials
The Disruptive Entrepreneur Podcast
ABOUT THE HOSTS
Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers.
Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly
the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses.
“Be Visible, Being Consistent & Most Importantly Being YOU”.
Previous Episode
15: Olivia Conlon - 7 Figure Entrepreneur Uncovers Personal Branding Secrets at 21 Years Old!
This week we hear all about how a young Olivia Conlon left school at 16 years old to launch a business in an embryonic industry and hit the £1 million milestone in just 3 years.
Liv’s young entrepreneurial spirit and her commitment, enthusiasm and strategy to raise her personal brand completely paid off.
She joins us from her home Marbella in where she now lives and has embarked on a new venture where she encourages and supports others to scale their businesses to also become industry leaders through her Personal Brand Accelerator platform.
Key Takeaways
“For me, one of the first things about building a business, is to build your business offline first whilst your building that online reputation.”
“Once you start to share your story, you can start to see the traction.”
“People are really programmed to check the person, the story and the brand”
“As soon as you can start documenting your journey, begin posting about everything that you’re doing.”
Best Moments
“It was an uphill struggle, in an industry that was completely in it’s infancy. Really it was just getting out there and speaking to people about what you are doing in that very first step to see if there’s an interest and if there’s a market for it.”
“The thing about the press is that they are always looking for a story, it’s actually not that hard to get featured in the press. So once the right people know about your story, it really happens from there. One of the biggest articles for me was I was featured on BBC News and then it got picked up by all the other national press…Not only do you have millions of eyes on your brand but it’s who it gets you connected with in certain spaces.”
“The strategy for me was definitely being seen in the right places. I became quite well known in the industry mainly being at events and then posting on social media and building up that following and really nurturing that audience.”
“Those in person face to face relationships are some of the most important ones.”
“You can have the best product or service in the world, but if no one knows about it, no one is going to buy it.”
“You need to have traffic to your brand.”
About the Guest
Liv Conlon, The UK Young Entrepreneur of the Year, is a speaker, entrepreneur, a leader in the Home Staging Industry & in leveraging that expertise to build & monetise a personal brand. She’s the founder of ‘Personal Brand Accelerator’, a platform that supports entrepreneurs going from unknown to Industry Leaders. She grew her company from scratch to the 7 figure business it is today and she teaches others how to do the same.
Tenacious and entrepreneurial to her core she left school aged 16 & first business ThePropertyStagers. At 19 she built a £1m brand in an industry that hardly existed- so Liv knows a thing or two about building a scalable internationally recognizable business & personal brand. She beat the odds & turned her vision into a profitable reality.
Links
Thought Leader Chat Podcast
@oliviaconlon
About the Hosts
Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.
Liv’s young entrepreneurial spirit and her commitment, enthusiasm and strategy to raise her personal brand completely paid off.
She joins us from her home Marbella in where she now lives and has embarked on a new venture where she encourages and supports others to scale their businesses to also become industry leaders through her Personal Brand Accelerator platform.
Key Takeaways
“For me, one of the first things about building a business, is to build your business offline first whilst your building that online reputation.”
“Once you start to share your story, you can start to see the traction.”
“People are really programmed to check the person, the story and the brand”
“As soon as you can start documenting your journey, begin posting about everything that you’re doing.”
Best Moments
“It was an uphill struggle, in an industry that was completely in it’s infancy. Really it was just getting out there and speaking to people about what you are doing in that very first step to see if there’s an interest and if there’s a market for it.”
“The thing about the press is that they are always looking for a story, it’s actually not that hard to get featured in the press. So once the right people know about your story, it really happens from there. One of the biggest articles for me was I was featured on BBC News and then it got picked up by all the other national press…Not only do you have millions of eyes on your brand but it’s who it gets you connected with in certain spaces.”
“The strategy for me was definitely being seen in the right places. I became quite well known in the industry mainly being at events and then posting on social media and building up that following and really nurturing that audience.”
“Those in person face to face relationships are some of the most important ones.”
“You can have the best product or service in the world, but if no one knows about it, no one is going to buy it.”
“You need to have traffic to your brand.”
About the Guest
Liv Conlon, The UK Young Entrepreneur of the Year, is a speaker, entrepreneur, a leader in the Home Staging Industry & in leveraging that expertise to build & monetise a personal brand. She’s the founder of ‘Personal Brand Accelerator’, a platform that supports entrepreneurs going from unknown to Industry Leaders. She grew her company from scratch to the 7 figure business it is today and she teaches others how to do the same.
Tenacious and entrepreneurial to her core she left school aged 16 & first business ThePropertyStagers. At 19 she built a £1m brand in an industry that hardly existed- so Liv knows a thing or two about building a scalable internationally recognizable business & personal brand. She beat the odds & turned her vision into a profitable reality.
Links
Thought Leader Chat Podcast
@oliviaconlon
About the Hosts
Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.
Next Episode
18: Matt Haycox - Networking, Relationships, Collaborations and Partnerships
This week speak again with Mr Matt Haycox, aka Mr. Entrepreneur, aka Mr. Collaborator.
Matt is an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both himself and clients for over 20 years.
He uses his experience to help entrepreneurs and their businesses get where they want to be, quicker than they imagined.
His fundamental principles are suitable for all industries and businesses of all stages and size.
His goal is to help clients achieve their financial success.
KEY TAKEAWAYS
“Two common networking mistakes people make are one, networking in the wrong environments and secondly, networking with the same people time and time and time again.”
“I would identify individual people that I want to make a relationship with and then outreach to them to start making that relationship.”
“Very important to focus on the people you want to meet, then very important to invest in those relationships.”
“There is no quicker way to grow than the right collaborations and the right partnerships.”
“I need to offer them something.”
“You need to have the ability to do business, to be able to help each other, to make money and grow, otherwise it’s not about relationships, it’s about purely having fun.”
BEST MOMENTS
“I love networking because it’s a pleasure, I get to talk to the people I want to do business with, to achieve business, to make money and have fun.”
“It gives me a chance to get together with people I am doing business with, people I want to do business with, investors, prospective investors.”
“Every success I’ve had has come from a relationship in some way, shape or form, whether it’s bringing on a new investor, or whether that’s creating a new partnership.”
ABOUT THE GUEST
Matt has financed and invested in a large portfolio of businesses including property, retail, fast food, pubs and high- end brands. He has worked with start up businesses, successful businesses looking to grow as well as businesses that are struggling and need restructuring.
He is passionate about sharing his experiences and advice and working with other great leaders.
His ‘At Home with Matt’ series has inspired thousands of people and features interviews with Katie Price, Caprice, Levi Roots and many more!
Links
@thematthaycox
ABOUT THE HOSTS
Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.
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