The Bossy. Type

Alyce Greer

The Bossy. Type, hosted by Alyce Greer of Bossy. Copywriting, is your unconventional how-to for building a bold business or personal brand through the power of words and sometimes, other creative stuff. The bonus? You’ll amass a cult following, make some cash and steal all of the attention in your industry. All without spilling a drop of rosé.You dream of running a crazy popular, successful brand, but you’ve got no idea where to start. You’re trying to do all the things you’re meant to, but have run out of time (and hands). You know you offer something unique, but have trouble communicating it. You suck at words, branding and/or being creative, and wish you had enough money to outsource.Every Tuesday and Friday, Alyce will dish her copywriting and brand-building tips through bite-sized lessons. When that gets boring, she’ll quiz experts on graphic design, branding, marketing and social media, and chat to the people behind your favourite bold brands, so you can learn from their stories, secrets and mistakes. As a regular listener, you’ll feel armed and ready to DIY (and dominate).Join the Bossy. posse by subscribing and for more copywriting, content and brand-building tips and resources, check out https://www.bossycreative.com or @bossy.copywriting on Instagram.

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Top 10 The Bossy. Type Episodes

Goodpods has curated a list of the 10 best The Bossy. Type episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Bossy. Type for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Bossy. Type episode by adding your comments to the episode page.

Your Intro to Branding Class with Melanie Mitchell from The Sundae Agency

The Bossy. Type

10/26/20 • 61 min

This episode is like your 'Intro to...' class at uni, and we're deep diving into the world of branding. Our professor? Melanie Mitchell, founder of The Sundae Agency (they do branding for stuff you eat and drink) and my work wife! While we have our own agencies, Mel and I collaborate on most of our projects, with me on words and Mel on branding.
Branding can be a confusing topic if you're not in the industry or starting your first business, so Mel is break it down into bite-sized pieces and give you plenty of DIY tips along the way.
In this episode, we cover:

What the f*** is branding?
Why it's so important
The differences between DIYing, working with a freelancer and hiring an agency
Uncovering your brand identity
Why you need to identify brand values, mission and promise (and how to do that)
Nailing your target audience
Tone of voice, and where it fits
Building strong visual branding
Developing concepts with moodboarding
Choosing the right colours and fonts
DIYing your logo
And SO much more

Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts - including a whole chapter on branding by our friends at The Sundae Agency. Download yours here.

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

How I Make Everyday Emails More Fun

The Bossy. Type

10/15/20 • 14 min

Did you know the average person spends between 12 and 28 hours per week responding to emails? I feel depressed just reading that sentence. As you know, I’m all about making emails more enjoyable to write — and read — and now I'm going to share my favourite tips to do just that. This also works from a branding or tone of voice point of view, because it means your everyday emails will feel more conversational, more lighthearted and more approachable ... so it’s perfect if that’s how you want your brand to sound.
In this episode, I cover:

Writing click-baity subject lines
What to say instead of "hope you're well!"
Finding common ground with the person you're emailing
Preparing an elevator pitch (with pizazz)
Tips on avoiding jargon and fluff words
My thoughts on using GIFs
Coming up with a more creative email sign-off
Adding surprises to delight your reader
Writing a killer auto response email

Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer (not to mention my favourite cocktail recipe / writer's block remedy). Download yours here.

3 Take-Home Exercises to Build a More Confident + Authentic Brand

The Bossy. Type

11/21/22 • 14 min

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.
I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.
In the masterclass we'll be exploring the power of a confident, authentic, look-at-me brand. This episode will give you a taste of what's to come, plus 3 of my favourite take-home exercises for boosting your confidence and authenticity instantly.
In this episode, I cover:

Why you should aim for a confident brand
How its (positively) impacted Bossy.
How you can build a more confident brand
Finding your niche
Leveraging your own personality
Dealing with mindset blocks

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!

The 4 F's to F*cking Fantastic About Us Pages (+ Free Workbook!)

The Bossy. Type

11/10/21 • 18 min

Eight months later and The Bossy. Type is back! I've been working on my first ever course, Bossy. Copy College, all year and have learned so much about my own process. One of the biggest revelations was how I write About Us pages, bios and brand stories.
After unpacking and refining my method, I couldn't help but share it — especially because these pages have a reputation for being insanely difficult to write (seriously, who wants to talk about themselves that much???). This process is SO easy, yet it always results in an effective and highly engaging About page.
In this episode, I cover:

Why none of us like the About Us page
My checklist for a 'successful' About Us page
How I write them differently to everyone — including other copywriters
Why About Us pages are not like other website pages
My exact 4-step framework to an attention-grabbing About Us
The free workbook that's packed with visual layouts, hidden gems, topic lists and a full example, written by me
Details on Bossy. Copy College, launching early December!

Before you listen, head to bossycreative.com to download the Can I Get Your Attention? workbook (look for the orange banner!)
Wanna be friends?

Bad Cookie: What Happens When I Write Whatever the F*ck I Want

The Bossy. Type

11/29/21 • 20 min

This episode is brought to you by my free masterclass, Bossy. Summer School:How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.
Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy.

I created Bad Cookie for Bossy. Copy College only, but seeing as he’s already got a bit of a fanbase, I couldn’t help but share a bit about him, and how I built the very bold character that he is — and then brought that character to life through words.
In this episode, I cover:

How I came up with the Bad Cookie concept
The creative exercises that developed the voice
Brainstorming word + phrase banks
Bad Cookie's fun About Us page (+ dating profile!)
Writing welcome emails in character
Using content themes + caption formulas
Examples of Bad Cookie's Insta captions
Attention-grabbing unboxing copy

For a complete step-by-step of Bad Cookie's About Us page, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps. Just like Bad Cookie.
Wanna be friends?

For the (Side) Hustlas: 20 Things I Wish Someone Taught Me

The Bossy. Type

11/09/20 • 27 min

Normal people would be celebrating at 200 episodes, but not me. We’re celebrating 20 episodes of The Bossy. Type with a really juicy episode dedicated to anyone that’s currently side hustling, or has just taken the leap to start their own business... and is living off baked beans for the foreseeable future.
Here are 20 things I wish someone told me when I first started my business, covering everything from finance to mindset. Plus, other topics as requested by my business newbie Insta followers.
In this episode, I cover:

Dealing with negative family & friends
Getting your finances on track, including software and paying tax
What you should invest in
Branding for a new business
Saving on copywriting costs
Upskilling with online and short courses
Marketing strategy tips
Pricing your services & diversifying your income
Collaborating with likeminded creatives
Staying productive & motivated
Dealing with social media & the comparison trap!

Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.

The Cover Letter. May It Burn in Hell. (+ Creative Template!)

The Bossy. Type

10/12/20 • 13 min

Ah, cover letters. How do you write one well? How do you write one with personality? How do you write one that gets you on top of the pile... and not in the bin? I'm giving you my complete structure (and bonus tips) for writing a cover letter that will get you noticed.

This episode is brought to you by my new resource, To Whom It May Concern: A Creative Cover Letter Template. This isn’t a lazy, generic excuse for a cover letter. It's completely written for you, in a super creative tone, and is customiseable with highlighted sections throughout. It's designed to help you write with personality, save you time, and land you a dream job.
Need to get your hands on my new creative cover letter template? Do that here!
In this episode, I cover:

Why cover letters are still so important
My complete formula for writing cover letters
Researching (and replicating) the company tone
Writing a killer opening statement
Backing up your bold claims
Ensuring everything is relevant to the role
Speaking in the right tense
How to write in a more conversational tone
More info about my new cover letter template

Ecomm Biz? These are the Email Flows You Need Like, Yesterday

The Bossy. Type

11/22/21 • 15 min

A lot of businesses get their auto email flows wrong — especially in the early days. They pay all their attention on the 'big stuff' (websites, packaging etc) and leave their Very Important Emails to their email or commerce platform. But the standard templates don't cut it, and it affects everything from your customer relationships to your bank balance.

Here, I run through the email flows that you absolutely need if you’re a ecomm business. For 'open me!' subject lines to match, follow this ep with episode 35.
In this episode, I cover:

The benefits of a *chefs kiss* automated email sequence
The email flows you need like, yesterday
The purpose of each email + what to include
How to save time when creating your email flows

For more DIY goodness straight out of Bossy. Copy College, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps.
Wanna be friends?

This is why no one opens your email

The Bossy. Type

11/18/21 • 15 min

Do you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (according to Mailchimp), and it’s not looking good for the contents of YOUR emails. It just goes to show the subject line is IT — so you better give it the love and attention it deserves.
Today, we’re dissecting subject lines and how we can make them our bitch, with a lesson taken from Bossy. Copy College.
In this episode, I cover:

The two parts of your subject line you need to know
Top tips for open-me subject lines, from Bossy.'s creative copywriter, Anna
A sneak peek into our process for writing fun (+ effective) subject lines
Our subject line examples for welcome, post-purchase, abandoned cart + winback emails, using the two custom brands created for Bossy. Copy College

For more DIY goodness, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps.
Wanna be friends?

The LinkedIn Profile Glow-Up

The Bossy. Type

08/31/20 • 11 min

I have a question for you: on a scale of 1-10 just how much do you hate talking about yourself? I think most of us sit around the 12 or 13 mark. In fact, I think many of us would rather stick hot pins in our eyes than talk ourselves (especially when it's all about how good we are) but unfortunately sometimes, we don’t really get a choice. LinkedIn profiles is one of those times.
In today’s episode I’m going to give you my process for writing a LinkedIn profile professionally and creatively. Yes, you'll still have to talk about yourself, but having a structure to simply fill in will make it at least 1000000x easier, because there’s nothing scarier than a blank white page.

In this episode, I cover:

How your LinkedIn differs from your CV and cover letter
How to break up your LinkedIn profile
Crafting a catchy personal slogan or headline
What to cover in the About section
Writing 'hooks' that entice people to read more
Career-related topics to include
Personal facts and whether they belong in a LinkedIn profile
Zhooshing your experience section
My personal LinkedIn copy, that you can use as a reference

Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.

Full shownotes at https://bossycreative.com/episode3/.

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FAQ

How many episodes does The Bossy. Type have?

The Bossy. Type currently has 57 episodes available.

What topics does The Bossy. Type cover?

The podcast is about Branding, Marketing, Entrepreneurship, Writing, Podcasts, Business, Copywriting and Careers.

What is the most popular episode on The Bossy. Type?

The episode title 'How I Wrote These 5 Record-Breaking Insta Captions' is the most popular.

What is the average episode length on The Bossy. Type?

The average episode length on The Bossy. Type is 18 minutes.

How often are episodes of The Bossy. Type released?

Episodes of The Bossy. Type are typically released every 4 days.

When was the first episode of The Bossy. Type?

The first episode of The Bossy. Type was released on Aug 31, 2020.

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The Bossy. Type

Alyce Greer

Top 10 The Bossy. Type Episodes

FAQ

How many episodes does The Bossy. Type have?

What topics does The Bossy. Type cover?

What is the most popular episode on The Bossy. Type?

What is the average episode length on The Bossy. Type?

How often are episodes of The Bossy. Type released?

When was the first episode of The Bossy. Type?

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