The Bossy. Type

Alyce Greer

The Bossy. Type, hosted by Alyce Greer of Bossy. Copywriting, is your unconventional how-to for building a bold business or personal brand through the power of words and sometimes, other creative stuff. The bonus? You’ll amass a cult following, make some cash and steal all of the attention in your industry. All without spilling a drop of rosé.You dream of running a crazy popular, successful brand, but you’ve got no idea where to start. You’re trying to do all the things you’re meant to, but have run out of time (and hands). You know you offer something unique, but have trouble communicating it. You suck at words, branding and/or being creative, and wish you had enough money to outsource.Every Tuesday and Friday, Alyce will dish her copywriting and brand-building tips through bite-sized lessons. When that gets boring, she’ll quiz experts on graphic design, branding, marketing and social media, and chat to the people behind your favourite bold brands, so you can learn from their stories, secrets and mistakes. As a regular listener, you’ll feel armed and ready to DIY (and dominate).Join the Bossy. posse by subscribing and for more copywriting, content and brand-building tips and resources, check out https://www.bossycreative.com or @bossy.copywriting on Instagram.

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Top 10 The Bossy. Type Episodes

Goodpods has curated a list of the 10 best The Bossy. Type episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Bossy. Type for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Bossy. Type episode by adding your comments to the episode page.

3 Take-Home Exercises to Build a More Confident + Authentic Brand

The Bossy. Type

11/21/22 • 14 min

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.
I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.
In the masterclass we'll be exploring the power of a confident, authentic, look-at-me brand. This episode will give you a taste of what's to come, plus 3 of my favourite take-home exercises for boosting your confidence and authenticity instantly.
In this episode, I cover:

Why you should aim for a confident brand
How its (positively) impacted Bossy.
How you can build a more confident brand
Finding your niche
Leveraging your own personality
Dealing with mindset blocks

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!

If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Bad Cookie: What Happens When I Write Whatever the F*ck I Want

The Bossy. Type

11/29/21 • 20 min

This episode is brought to you by my free masterclass, Bossy. Summer School:How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.
Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy.

I created Bad Cookie for Bossy. Copy College only, but seeing as he’s already got a bit of a fanbase, I couldn’t help but share a bit about him, and how I built the very bold character that he is — and then brought that character to life through words.
In this episode, I cover:

How I came up with the Bad Cookie concept
The creative exercises that developed the voice
Brainstorming word + phrase banks
Bad Cookie's fun About Us page (+ dating profile!)
Writing welcome emails in character
Using content themes + caption formulas
Examples of Bad Cookie's Insta captions
Attention-grabbing unboxing copy

For a complete step-by-step of Bad Cookie's About Us page, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps. Just like Bad Cookie.
Wanna be friends?

The Cover Letter. May It Burn in Hell. (+ Creative Template!)

The Bossy. Type

10/12/20 • 13 min

Ah, cover letters. How do you write one well? How do you write one with personality? How do you write one that gets you on top of the pile... and not in the bin? I'm giving you my complete structure (and bonus tips) for writing a cover letter that will get you noticed.

This episode is brought to you by my new resource, To Whom It May Concern: A Creative Cover Letter Template. This isn’t a lazy, generic excuse for a cover letter. It's completely written for you, in a super creative tone, and is customiseable with highlighted sections throughout. It's designed to help you write with personality, save you time, and land you a dream job.
Need to get your hands on my new creative cover letter template? Do that here!
In this episode, I cover:

Why cover letters are still so important
My complete formula for writing cover letters
Researching (and replicating) the company tone
Writing a killer opening statement
Backing up your bold claims
Ensuring everything is relevant to the role
Speaking in the right tense
How to write in a more conversational tone
More info about my new cover letter template

Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer (not to mention my favourite cocktail recipe / writer's block remedy). Download yours here.

Your 5 FAQs: Cover Letters, Resumes & Job Applications

The Bossy. Type

09/10/20 • 14 min

In this episode we're talking career copy: cover letters, resumes and job applications. I was inspired to do this as a Q&A when one of my Instagram followers messaged to say that after 100s of applications, she started using the cover letter guide inside my ebook, Employable as F*ck, and was in stage 2 of her dream job. And whatdya know, a couple of days later, Monique got the job.
So, in celebration, I put a question box on my stories asking for your burning questions - now I’m going to answer them.
In this episode, I cover:

The most important things to include in a cover letter
How do write your job application to make up for the fact you have no experience for the job
Best advice on tone and structure
How to make up for the fact you've had a lot of jobs, across a lot of industries
Standing out in the sea of employers' emails

Get yourself a copy of Employable As F*ck, which teaches you how to write cover letters, resumes and LinkedIn profiles with PERSONALITY here.

Creative Exercises to Bring Your Brand Voice to Life

The Bossy. Type

11/07/22 • 18 min

Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon.

It'll come as no surprise we do brand voice development differently to every other copywriter and agency. These fun creative exercises are a huge part of our process — not just because they help us think out-of-the-box, but because they create super unique brands. In this ep, I'm teaching you how!
In this episode, I cover:

Brand voice development, Bossy. style
How to think more creatively
Why games are a huge part of our process
The exercises we use to create an epic brand voice

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!

Should You Hire a Copywriter or DIY? (Spoiler: It's Not What You Think)

The Bossy. Type

11/14/22 • 27 min

Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon.

It's a question I get asked all the time: should you DIY the copywriting process or cut your losses and hire a professional? Spoiler alert: They're both awesome. Today, I'll break down the pros and cons of each so you can make the best decision for your biz.
In this episode, I cover:

What copywriters can do that you can't
Freeing up your time for the important stuff
What to choose if you're in a rush
The cost difference
Why you might be the best person to writer your copy
Dealing with a overwhelm and lack of confidence
What to look for in a DIY course
The pros and cons of both sides!

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!

How to Sell Without Being a Total Sleaze

The Bossy. Type

11/28/22 • 16 min

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.
I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.
Ever wondered how to sell — without actually selling? As a business owner, it's your MOST important job, but it doesn't always come naturally. Today I'm sharing my best tips for selling naturally, honestly and authentically.
In this episode, I cover:

Why sales is your most important job!
Marketing tricks to watch out for
How to sell to people naturally + authentically
The right language to use
Using pain points, frustrations, dreams + desires
Creating high value content
Why you should focus on your own brand
Whether you should talk about yourself
Psychological tools to use — or not use
To discount, or not to discount

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!

How to Pimp Your Copy with a Word + Phrase Bank

The Bossy. Type

12/01/22 • 16 min

SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.
I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.
Introducing my favourite copy hack of all time: the word + phrase bank — think of it as a shortcut to engaging, creative, easy and effective copy! The best bit? You don't need to be an expert; it takes just 4 steps to totally level up your words. Here's how.
In this episode, I cover:

What a word bank is, and why you need one
Creating a theme or creative angle
Building your own word + phrase bank
Where to weave the theme in your copy
Real Bossy. client examples!

Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta!

How I Wrote These 5 Record-Breaking Insta Captions

The Bossy. Type

11/25/21 • 24 min

This episode is brought to you by my free masterclass, Bossy. Summer School:How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.
In my upcoming masterclass, I'm diving into writing killer copy for Instagram. But first, let's look at some of my best-performing posts and I how I wrote the captions to match, so you too can break the internet.
In this episode, I cover:

Why I've been giving a lot more attention to Insta lately
What I do to get bigger, better results
How long it takes me to write a caption
My exact start-to-finish process for Instagram posts
A look at 5 of my best performing posts + a breakdown of how I wrote each caption
My secret hack for writing captions FAST
How you can learn more about caption writing with me

You'll also need these Instagram posts to follow along:

Join me on Thursday for the Bossy. Summer School masterclass! Register here to come along live, or receive the replay link.
I'm also doing a workshop with Allbright Australia soon: How I write Instagram captions that stop the scroll. RSVP for that one here!
For more DIY goodness straight out of Bossy. Copy College, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps.
Wanna be friends?

How I Make Everyday Emails More Fun

The Bossy. Type

10/15/20 • 14 min

Did you know the average person spends between 12 and 28 hours per week responding to emails? I feel depressed just reading that sentence. As you know, I’m all about making emails more enjoyable to write — and read — and now I'm going to share my favourite tips to do just that. This also works from a branding or tone of voice point of view, because it means your everyday emails will feel more conversational, more lighthearted and more approachable ... so it’s perfect if that’s how you want your brand to sound.
In this episode, I cover:

Writing click-baity subject lines
What to say instead of "hope you're well!"
Finding common ground with the person you're emailing
Preparing an elevator pitch (with pizazz)
Tips on avoiding jargon and fluff words
My thoughts on using GIFs
Coming up with a more creative email sign-off
Adding surprises to delight your reader
Writing a killer auto response email

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FAQ

How many episodes does The Bossy. Type have?

The Bossy. Type currently has 57 episodes available.

What topics does The Bossy. Type cover?

The podcast is about Branding, Marketing, Entrepreneurship, Writing, Podcasts, Business, Copywriting and Careers.

What is the most popular episode on The Bossy. Type?

The episode title 'How I Wrote These 5 Record-Breaking Insta Captions' is the most popular.

What is the average episode length on The Bossy. Type?

The average episode length on The Bossy. Type is 18 minutes.

How often are episodes of The Bossy. Type released?

Episodes of The Bossy. Type are typically released every 4 days.

When was the first episode of The Bossy. Type?

The first episode of The Bossy. Type was released on Aug 31, 2020.

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The Bossy. Type

Alyce Greer

Top 10 The Bossy. Type Episodes

FAQ

How many episodes does The Bossy. Type have?

What topics does The Bossy. Type cover?

What is the most popular episode on The Bossy. Type?

What is the average episode length on The Bossy. Type?

How often are episodes of The Bossy. Type released?

When was the first episode of The Bossy. Type?

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