Developing an Engaging Brand with Garry Williams of Tractor Ventures

With new startups popping up every other minute standing out is important. Beyond a memorable brand identify is the experience that your prospects and customers have with your business.

In this episode we're joined by Garry Williams, the Director of Engagement at Tractor Ventures. Over the last three years Tractor Ventures has built a recognisable brand and voice as the premier alt-capital funding solution for Australian and New Zealand Startups, and Garry has had a pivotal role in shaping the brand and the customer experience.

We're going to unpack that experience, as well as cover the basics of revenue based funding, and most likely Lego is going to get a mention as well!

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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and written by Declan Magee and edited by Sammy Perryman. Sound design and mix by Rob Clarke

If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch

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