The BOOST Podcast: Inspiring Stories of Professional and Personal Growth from Entrepreneurs, Athletes and Healthcare Pros

Today on The BOOST Podcast, we spend time with Gracy Obuchowicz. She's a renaissance woman who is steeped in the mechanics and benefits of self-care. She's a yoga instructor, a coach, a professional photographer, and a self-care mentor.

You can find show notes and more information by clicking here: http://bit.ly/2lUTMlf

Today’s featured guest is Bob London, the founder and CEO of Chief Listening Officers, which helps mid-sized B2B tech and professional services firms in the software, SaaS, data, financial services, and healthcare sectors really listen to their customers and develop marketing strategies that speak to them. Bob is a 20-year marketing leader who pioneered the outsourced chief marketing officer concept in 2003 when he founded London, Ink., a B2B marketing consultancy. He’s worked with, advised, and mentored dozens of small and mid-sized companies on their marketing strategy and execution, serving as an interim or part-time CMO.

Bob wears a number of other hats as well, including serving as an Entrepreneur in Residence at the University of Maryland’s Dingman Center for Entrepreneurship. He’s mentors and advises numerous startup companies, he speaks at a ton of events, and he publishes the DriveTime Marketing video blog, as well as Bobservations, a blog series that looks at the often humorous intersection of business and life.

On this episode of The BOOST Podcast, I am psyched to welcome my guest, Param Jaggi. Param is the 22-year-old CEO of Hatch, a code-free mobile app builder, and an innovator since the age of 13!

Get full show notes and more information here: http://bit.ly/2hVLMkI

Today’s featured guest is Sally Hogshead. Sally skyrocketed to the top of the advertising profession in her early 20’s. By age 24 she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva, and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.

Drawing upon this remarkable branding legacy, Sally developed The Fascination Advantage, which is the first algorithm to measure personal brands, and unlike traditional personality assessments such as Meyers-Briggs or Strengthsfinder, Sally’s test does not measure how you see the world, but how the world sees you. She frequently appears in national media, including NBC’s Today Show and The New York Times. She was named the #1 brand guru in the world, and her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA as well as thousands of small businesses.

The science of fascination is based on Sally’s decades of research with dozens of Fortune 500 teams, hundreds of small business, and over 1,000 C-level executives. Her newest book, Fascinate: How to Make Your Brand Impossible to Resist, is a New York Times bestseller. Sally is one of only 172 living members of the Speaker Hall of Fame, which is the global speaking industry’s highest award for professional excellence.

I have an opportunity to talk with San Francisco-based branding expert - Suzie Ivelich. Working with a broad range of businesses and professionals, she has worked in the U.S. and abroad before starting her firm - Suzie Ivelich Consulting. She helps clients ensure that their target audiences understand what they stand for and what their business is all about.

You can find show notes and more information by clicking here: http://bit.ly/2luMiEB