The B-Word

Have you ever heard that we only use 10% of our brains?

That the brain's right hemisphere is creative and the left hemisphere is logical?

Or that we all have a lizard brain, a mammal brain, and a human brain?

All of these statements have one thing in common....they're #neurobollocks.

In this episode, James talks to UCL Neuroscientist Joe Devlin about the uses and misuses of neuroscience.

Do the 5 Stages of Grief really apply to organisations? Is the Myers-Briggs Type Indicator just a work horoscope? How effective is corporate training? And what can Bob Geldof teach us about strategy?

James talks all things organisational change with author and management myth-slayer, Paul Gibbons.

Should we be concerned about our data being used to nudge our behaviour? How can organisations ethically use behavioural data to make work more effective and more enjoyable? What does Jurassic Park tell us about behaviour change? And why are conspiracy theories so compelling?

In this episode, Patrick Fagan, formerly Chief Psychologist at Cambridge Analytica, talks about how organisations combine data science and behavioural science to influence us, and what it means for individuals and societies.

How can we make our organisations more human? Is human behaviour really just an elaborate plumbing problem? What can Depeche Mode teach us about human nature? In this episode James is joined by Dilip Soman to talk about behaviourally-informed organisations, what HR can learn from marketing and engineering, the role of psychology in better understanding and managing risk in financial markets and the challenges of applying behavioural science in different cultures.

In this episode James is joined by Financial Times journalist and best-selling author Gillian Tett to discuss how organisations can apply techniques from anthropology to better understand and change their culture.