The Automated Agency

It's comon to hear agencies getting their leads primarily from referrals. It's not a marketing channel, but a by-product of doing great work. Which is good, but ideally agencies should have a lead funnel they can turn on and off at will.

Today's guest Rodney Hess of Rally Marketing has done just that, but not with Facebook Ads, but with creative chat bots.

Not only that, growing his agency's list by 512% and netting a handful of new clients.

Great episode that will undoubtably make every agency owner pause and rethink chat bots.

I hope you enjoy the episode.

Mentioned in Today's Episode

• How to grow your agency email list 512%!
• How getting fired can be a blessing in disguise
• The boundaries and balance of working with your spouse, can it be done?
• An effective innovative way to create chat bots that work
• How to transition leads to the conversation of doing business and close

Connect with Rodney

• Blog post: How We Doubled Our Subscribers In Eight months
• Rally Marketing Website
• Connect with Rodney on LinkedIn

In this episode we talk to the founder of one company that helps business owners clone themselves by taking over their inbox and doing all their emails for them. You heard that right.
A growing company that helps you get out of the weeds and working ON your business and not IN your business. Really interesting story!
Mentioned in Today's Episode

• How InboxDone came to be
• Catch 22, overcoming people’s resistance to your service
• 3 years, 3 stages of bootstrapped growth
• Getting meta, how Claire has cloned “herself” within her company
• Power tips to implement now to get your inbox done
• Tools and documenting your processes
• Who uses the service

Show Links

• InboxDone.com

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Let me ask you this: why did you first start your business?

Was it to support a lifestyle you desired? To earn more while working less?

Did you achieve that? Or, do you feel like you’re trapped in the day-to-day, working for your business rather than having your business work for you?

If you are, it’s ok because you’re not alone and you can achieve that goal just like today’s special guest.

Christo Hall is the founder of Basic Bananas, marketing education and coaching company to small business owners. He has been growing the company for the past decade in between surfing and travelling the world on a motorbike, while the business continues to operate.

He has a business by his (and his wife’s) design, and he’s here today to share some knowledge bombs on how you can clone yourself and have a business that supports the lifestyle you desire.
Mentioned in Today's Episode

• Basic Bananas
• Clever Bunch Podcast
• Fusemate white label team

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What would you do if you applied for over a hundred jobs and never heard back from a single response? How would you feel? What would you do?

Well, today’s guest experienced that.

With his back against the wall, he moved 10 hours from home with just credit card debt and no money in the bank to build a business online.

Now he’s helping business 6-7 figure business owners get more leads and make more sales, by niching in and owning one particular aspect of not only the sales funnel, but the one that all your marketing efforts hinge on.

We dive in into his process as he shares knowledge bombs that you can take away for your business and use to help your clients maximize their profits.
Mentioned in Today's Episode
Full Swing Marketing (free Avatar Masterclass)
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Welcome to The Art of Automation podcast, I am Anthony Puttee and today is a little intro into what you can expect from the show.

I wanted to start this show as a way of turning my hand to a new medium of providing valuable content, but I knew to start a show; I didn't want it to be a general marketing show. Instead, a show that focuses on how agencies, marketers, and service providers can grow their business without working more.

How do we clone ourselves the best way we can in all areas of our business, to make an impact, support our family, and live a lifestyle we actually want?

That and more in this intro episode.
Mentioned in Today's Episode

• Fusemate.io

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