Unique Challenge: Young Brothers and the Logistics of Hawaii's Inter-Island Commerce

Nestled in the heart of the Pacific, the Hawaiian Islands are not only a tropical paradise but also home to a unique challenge: its isolation. Hawaii's dependence on imported goods is staggering, with more than 80% of consumer products arriving via container ships.

Young Brothers, the inter-island freight handling and transportation company, stands at the forefront of this vital supply chain, moving 100% of all ocean-bound cargo between our islands. With nearly 400 employees and a legacy dating back to 1900, Young Brothers plays a crucial role in connecting our diverse islands, ensuring businesses, farmers, and individuals can thrive.

Today, we delve into the intricate web of marine transportation, exploring the complexities and innovations that enable Hawaii's economy to flourish despite its geographic seclusion.

Pacific Point developed a customer portal for Young Brothers, using realtime information to provide the best logistics and service possible. Join us in this 3-part interview as we uncover the unique challenges and solutions in the world of Hawaiian logistics, customer service, and community -- right here on The Audio Project.

Deena White Tearney is the Founder and CEO of Pacific Point, a Salesforce Consulting firm. Her passion is mentoring youth to pursue careers in tech. Connect with Deena on Instagram or Linkedin and find out more about Pacific Point .