The Artist's Guide to Business

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Learn how to transform potential clients into dedicated advocates in this insightful episode.

KEY TAKEAWAYS:

• Understand the power of the customer journey to create lasting connections and repeat collectors.

• Recognize that customer journeys are not linear; be prepared for clients to move through stages unpredictably.

• Utilize email lists and personal connections to guide clients through the consideration and decision-making stages.

• Focus on customer retention and advocacy by maintaining relationships and encouraging clients to share your work.

• Tailor your customer journey to reflect your authentic artistic style and business model.

ACTIONABLE TIPS:

• Create an irresistible offer to encourage email list sign-ups.

• Be proactive in guiding potential clients through the consideration phase with clear information and personal engagement.

• Use testimonials and clear purchasing steps to support decision-making.

• Maintain regular contact with past clients through updates or thank-you notes.

• Provide clients with easy ways to share your work and refer others.

MEMORABLE QUOTES:

1. "A customer journey matters a lot because when we understand how people go from first discovering our art to actually becoming collectors, we can make better decisions about everything."

2. "As an artist, you might be able to sit down and draw yourself a fun treasure map, you know, and ask yourself like, okay, where is all my art in the world and where's all the discovery points?"

3. "Your customer journey should feel authentic to you and your art."

RESOURCES MENTIONED:

• Episode 10 on building an email list

• Free worksheet for mapping your customer journey (link in show notes)

LINKS:

Download your free workbook to map out and improve your art business's customer journey: Click the link below

📝 Free Customer Journey Workbook

🎧 Listen to Episode 10

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https://podcasts.apple.com/us/podcast/the-artists-guide-to-business/id1718819380

Find resources and more at: https://www.theartistsguidetobusiness.com
Connect on Instagram: https://www.instagram.com/theartistsguidetobusiness/
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Show Notes:

In this heart-to-heart episode, we dive into a dilemma that many artists grapple with: how to price their artwork. We start with a compelling story that challenges our perceptions of value and time, likening the pricing of art to the simple act of buying a cup of coffee. This narrative sets the stage for a deeper exploration into the complexities of pricing art, moving beyond traditional methods that often undervalue an artist's work.

Key Highlights:

• The Pricing Paradox: We address the common pitfalls artists face when pricing their work, including the flawed logic of hourly rates and the emotional turmoil of attaching a price to one's passion.
• A Holistic Pricing Strategy: Shifting the focus from traditional pricing models, we discuss the importance of viewing pricing as a tool for business viability and personal comfort. We explore strategies for setting yearly income goals and breaking these down into achievable sales targets at various price points.
• Embracing High-Value Art Sales: The episode challenges the hesitation around high-ticket items, emphasizing the rewarding experience of selling art that is both highly valued by the buyer and profitable for the artist.
• The Psychological Impact of Pricing: We delve into how pricing affects brand perception and client experience, underscoring the strategic role of pricing in positioning and the potential pitfalls of underpricing.
• Personal Anecdotes and Industry Insights: Drawing from personal experiences and industry observations, the discussion highlights the consequences of underpricing and the empowering effect of a well-considered pricing strategy on an artist's career and self-worth.
• Actionable Advice: The episode concludes with practical advice for artists struggling with pricing, encouraging a shift towards a more strategic and confident approach to valuing their work.

This Episode Is For You If:

• You're an artist uncertain about how to price your work.
• You're looking for a sustainable way to balance your passion for art with financial viability.
• You want to understand the psychological and strategic aspects of pricing in the art market.

Takeaway: Pricing your artwork is not just about covering costs but about valuing your talent, time, and contribution to the art world. By adopting a holistic and strategic approach to pricing, you can ensure your art business is not only sustainable but thrives, allowing you to continue doing what you love most.

Join us as we unravel the art of pricing, empowering you to confidently tag your masterpieces with the price they truly deserve.

Did you value this episode? Help us reach more artists like you by leaving a review!
https://podcasts.apple.com/us/podcast/the-artists-guide-to-business/id1718819380

Find resources and more at: https://www.theartistsguidetobusiness.com
Connect on Instagram: https://www.instagram.com/theartistsguidetobusiness/
Are you an artist who is excited to build your website?

Join my waitlist here:
https://links.theartistsguidetobusiness.com/s2swaitlist
to be the first to know about an exciting new, 7 day workshop that will guide you step by step through planning your website so that it not only looks great, but is a valuable business asset for years to come.

Send us a text

Episode Summary:

In this episode, we delve into essential strategies for artists looking to make their art business more profitable and effective, especially during the bustling holiday season. We cover everything from streamlining your product offerings to mastering the art of efficient production, thoughtful packaging, and streamlined sales processes. Additionally, we explore the concept of "inventory turnover" and its significance in your art business.

Key Topics:

• Streamlining Your Product Range:
• Focus on key products.
• Standardize sizes and variations.
• Packaging and Delivery:
• Plan your packaging materials and delivery methods.
• Add value to your packaging for a memorable unboxing experience.
• Streamlining Your Sales Process:
• Implement clear payment systems.
• Prepare communication templates for consistency and efficiency.
• Organize your order management for a smooth operation.
• Understanding Inventory Turnover:
• Learn about the rate at which inventory is sold and replaced in your business.

Memorable Quotes:

• "When you're in this busy season, you don't want to be figuring out... You want to be able to just clean it up and have it done."
• "If you can just be really specific or standardized... you don't have to figure things out with each person who orders from you."
• "There's nothing wrong with wanting to jump on board and capitalize off of the season."
• "You get to decide when your business is selling and when your business is on hold."
• "Inventory turnover is the rate that inventory stock is sold or used and re

Did you value this episode? Help us reach more artists like you by leaving a review!
https://podcasts.apple.com/us/podcast/the-artists-guide-to-business/id1718819380

Find resources and more at: https://www.theartistsguidetobusiness.com
Connect on Instagram: https://www.instagram.com/theartistsguidetobusiness/
Are you an artist who is excited to build your website?

Join my waitlist here:
https://links.theartistsguidetobusiness.com/s2swaitlist
to be the first to know about an exciting new, 7 day workshop that will guide you step by step through planning your website so that it not only looks great, but is a valuable business asset for years to come.

Send us a text

In this episode, Kay speaks with Chika Obih, CPA and money mindset educator, about the often-intimidating world of taxes and finances for artists and creative entrepreneurs. With over 14 years of experience in tax strategy and planning specifically for small businesses and creatives, Chika breaks down essential deductions, explains how to shift your relationship with finances, and offers practical advice for approaching your business numbers with confidence rather than fear.

In this episode, you'll learn:

• Why your approach to finances reflects your overall business mindset
• Simple strategies to start engaging with your financial numbers (even if they scare you)
• The most commonly overlooked tax deductions for artists, including the home office/studio deduction
• How to know when it's time to hire professional financial help
• Practical ways to shift from feeling overwhelmed to feeling empowered about your business finances

Resources mentioned:

• FREE GIFT: The Ultimate First-Year Tax Deduction Checklist: 7 Write-Offs Every New Business Owner Should Claim

Where to find Chika Obie:

• Instagram: @chikaobihcpa
• YouTube: Chika Obih CPA

About Chika Obih:

Chika Obih is a CPA, money mindset educator, and online course creator dedicated to helping women entrepreneurs take control of their taxes without the overwhelm. As a first-generation entrepreneur herself, she understands the struggles of navigating business finances without a roadmap. She's helped countless women confidently manage their taxes, set up simple money systems, and shift their money mindset—without sacrificing creativity or freedom.

Did you value this episode? Help us reach more artists like you by leaving a review!
https://podcasts.apple.com/us/podcast/the-artists-guide-to-business/id1718819380

Find resources and more at: https://www.theartistsguidetobusiness.com
Connect on Instagram: https://www.instagram.com/theartistsguidetobusiness/
Are you an artist who is excited to build your website?

Join my waitlist here:
https://links.theartistsguidetobusiness.com/s2swaitlist
to be the first to know about an exciting new, 7 day workshop that will guide you step by step through planning your website so that it not only looks great, but is a valuable business asset for years to come.

Send us a text

"When you present your work professionally, something magical happens. Not only do others begin to see your work differently, but you also do so."
Introduction

In this episode, we explore the transformative journey of artists as they learn to present their work professionally. Our host, Kay, an experienced artist and educator, shares insights from their background in teaching sip and paint classes and the impact of professional presentation on both self-esteem and public perception. She emphasizes the importance of recognizing the value of one's work and the readiness to showcase it, regardless of perceived perfection.

Episode Summary

We discuss the critical role of professional presentation in the art world, focusing on how framing influences both the artist's self-view and public perception, ultimately affecting sales and opportunities.

Key Insights

• Art presentation significantly impacts perception and self-esteem.
• Professionalism in presentation enhances the perceived value of artwork.
• Artists are often more ready to showcase their work than they believe.
• A dedicated website is essential for establishing a professional online presence.
• Shifting mindset to appreciate one's work can foster personal growth.
• Immediate action is encouraged; artists should present their work now, not wait for perfection.

Did you value this episode? Help us reach more artists like you by leaving a review!
https://podcasts.apple.com/us/podcast/the-artists-guide-to-business/id1718819380

Find resources and more at: https://www.theartistsguidetobusiness.com
Connect on Instagram: https://www.instagram.com/theartistsguidetobusiness/
Are you an artist who is excited to build your website?

Join my waitlist here:
https://links.theartistsguidetobusiness.com/s2swaitlist
to be the first to know about an exciting new, 7 day workshop that will guide you step by step through planning your website so that it not only looks great, but is a valuable business asset for years to come.