The Artificial Intelligence Show

In this special edition episode of The Artificial Intelligence Show, we are jumping into the 2024 State of Marketing AI Report. Join us as we recap the top 10 key findings from our comprehensive report.

With insights collected from almost 1,800 respondents between March and July 2024, this fourth-annual report offers a detailed look at the role of AI in marketing and business today.

Tune in to hear about significant trends, shifts in AI adoption, and key findings found in the 2024 State of Marketing AI Report. We will also be answering questions submitted by our webinar attendees, providing additional insights and clarifications on the report's findings.

00:00:00 — Introduction

00:07:02 — Methodology of the Report

00:09:49 — Demographics of the Report

00:18:46 — Key Findings of the Report

00:55:14 — Q&A

This week’s episode is brought to you by MAICON, our 5th annual Marketing AI Conference, happening in Cleveland, Sept. 10 - 12. Early bird pricing ends Friday. If you’re thinking about registering, now is the best time. The code POD200 saves $200 on all pass types.

For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

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AI is moving faster than most people realize—and it’s continuing to reshape the workforce. Paul Roetzer and Mike Kaput dig into Microsoft’s 6,000 job cuts and what they signal about the future of AI-powered automation, they also explain the major copyright report that triggered a high-level firing and they break down new data from the 2025 State of Marketing AI Report.

The episode also covers OpenAI’s autonomous coding agent, TikTok’s new AI video tool, the rise of AI baby podcasters, what to watch for at Google I/O and more in our rapid fire section.

Access the show notes and show links here

Timestamps:

00:00:00 — Intro

00:06:49 —More Quiet AI Layoffs, Including at Microsoft

00:19:24 — Bombshell Copyright Decision and Drama

00:30:01 — 2025 State of Marketing AI Report Findings

00:39:18 — OpenAI Releases Codex

00:41:40 — Altman Wants to Build “Core AI Subscription” for Your Life

00:56:20 — Altman, Musk, and Grok Drama

01:01:22 — Are Chatbots Replacing Search?

01:05:36 — AI in Education Updates

01:11:15 — The Cost of AI

01:14:29 — AI Product and Funding Updates

01:20:04 — Listener Question

This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.

Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.

This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

Visit our website

Receive our weekly newsletter

Join our community:

Slack

LinkedIn

Twitter

Instagram

Facebook

Looking for content and resources?

Register for a free webinar

Come to our next Marketing AI Conference

Enroll in our AI Academy

Less than a week remains until MAICON 2024, and the AI news keeps rolling in. Join Paul Roetzer and Mike Kaput as they look into the recent developments at OpenAI, including insights on their "Strawberry" system and their latest fundraising efforts. In our final main topic, listen in to our hosts as they dissect the implications of California's contentious SB-1047 bill on AI development. All this and more in our rapid fire section!

00:02:15 — A Brief Background on MAII and MAICON

00:13:18 — OpenAI Strawberry

00:25:22 — OpenAI Fundraising

00:31:24 — SB-1047 + AI Regulation

00:41:04 — OpenAI + US AI Safety Institute

00:44:16 — OpenAI, Adobe and Microsoft support AI Watermark Bill

00:50:22 — Oprah + AI ABC Special

00:58:07 — AI Changes in Schools

01:04:27 — Gemini Updates

This week’s episode is brought to you by MAICON, our 5th annual Marketing AI Conference, happening in Cleveland, Sept. 10 - 12. The code POD200 saves $200 on all pass types.

For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

Want to receive our videos faster? SUBSCRIBE to our channel!

Visit our website: https://www.marketingaiinstitute.com

Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription

Looking for content and resources?

Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar

Come to our next Marketing AI Conference: www.MAICON.ai

Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home

Join our community:

Slack: https://www.marketingaiinstitute.com/slack-group-form

LinkedIn: https://www.linkedin.com/company/mktgai

Twitter: https://twitter.com/MktgAi

Instagram: https://www.instagram.com/marketing.ai/

Facebook: https://www.facebook.com/marketingAIinstitute

Fresh off a wave of “AI‐first” CEO manifestos, Paul Roetzer and Mike Kaput slice into the fallout: Duolingo and Box join Shopify’s AI-first pledge, more signals of AI job disruption emerge, and OpenAI rolls back 4o due to an overly agreeable personality. Then it’s rapid‐fire —Johnson & Johnson bins 90 % of its 900 gen‐AI pilots, Big‐Tech earnings put real numbers on the AI boom, Nvidia spars with Anthropic over chip exports, Claude upgrades, Alibaba’s Qwen‐3, Descript’s AI avatars, and more.

Access the show notes and show links here

Timestamps:

00:03:49 —The Rise of the AI-First Company

00:17:37 — More Signals of AI Job Disruption and the “Stop Hiring Humans” Campaign

00:30:23 —OpenAI Rolls Back 4o Update Due to Annoying Personality

00:44:10 —AI Earnings Calls

00:48:54 —What Enterprise AI Strategy Really Looks Like

00:55:03 — How McKinsey, BCG, and Deloitte Are Using AI

01:00:05 — New Report Calls Chatbot Arena Leaderboard Into Question

01:04:04 — Meta AI App and Zuckerberg’s Plan for AI

01:11:39 —Nvidia’s Beef with Anthropic

01:14:38 — US Copyright Office Intellectual Property Resources

01:16:15 — AI Product and Funding Updates

01:22:11 — Listener Question

This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.

Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.

This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.

For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

Visit our website

Receive our weekly newsletter

Join our community:

Slack

LinkedIn

Twitter

Instagram

Facebook

Looking for content and resources?

Register for a free webinar

Come to our next Marketing AI Conference

Enroll in our AI Academy

Join our hosts, Mike Kaput and Paul Roetzer, for a special year-end episode of The Artificial Intelligence Show! In this audience-focused finale, they address your most pressing questions about AI, tackling the top 25 questions submitted directly from our audience. We're grateful for your thoughtful questions and continued support in 2025.

Access the show notes and show links here

This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery.

As a special thank you to our podcast audience, you can use the code POD150 to save $150 on a membership.

Timestamps:

00:07:01 — Question 1: In many places, AI skills aren't taught in schools, leaving parents searching for ways to help their kids build a strong career future. What are some tips to guide them?

00:10:08 — Question 2: What should universities be doing in 2025 to better prepare college students for AI?

00:11:34 — Question 3: What has AI not changed? Or what will AI not change?

00:14:49 — Question 4: Is the race to be first to market setting a dangerous precedent?

00:17:41 — Question 5: What are the most valuable education tools to help further a career in AI?

00:19:49 — Question 6: How can we gather ROI of the AI tech stack next year?

00:21:14 — Question 7: What unintended consequences of widespread AI adoption should we be watching for?

00:23:42 — Question 8: What is the most impactful piece of advice and/or literature you came across regarding AI in 2024?

00:25:34 — Question 9: Which uniquely human traits are most critical for marketers to ALSO upskill and focus on alongside building their AI skills and capabilities?

00:29:11 — Question 10: How can a company embrace AI tools in a way that fosters innovation while minimizing wasted time?

00:34:03 — Question 11: What is your advice for AI enthusiasts who work in industries that are slower to adopt new technology?

00:36:52 — Question 12: What is your favorite AI tool for work and why?

00:38:33 — Question 13: Can you share an automation or workflow that has been the most effective?

00:39:49 — Question 14: What would you consider to be the most impactful or beneficial AI use case that you've seen or heard of?

00:41:15 — Question 15: With the rise of AI agents that can autonomously execute complex tasks and strategies, how do you see the role of marketers evolving in the next few years?

00:44:24 — Question 16: HOW do you build agents?

00:45:43 — Question 17: How should agencies reinvest time saved with AI to drive greater value for clients?

00:46:56 — Question 18: Any specific recommendations for language that agencies can use in their client contracts?

00:48:08 — Question 19: In an AI-driven world, where will firms find future Partners?

00:51:10 — Question 20: Do you think AI will change the typical agency pricing model, particularly in areas like project-based work or retainers?

00:52:30 — Question 21: What opportunity and challenges excite you the most, or fills you with dread, and why?

00:54:08 — Question 22: How do you stay optimistic about the future of humanity?

00:55:18 — Question 23: What's an industry where you think AI is currently underutilized?

00:56:36 — Question 24: If you could have one wish granted for the future of AI in 2025, what would it be, and why?

00:59:08 — Question 25: What is the one, most urgent piece of AI advice you’d give to any business professional as they enter the new year?

Visit our website

Receive our weekly newsletter

Join our community:

Slack

LinkedIn

Twitter

Instagram

Facebook

Looking for content and resources?

Register for a free webinar

Come to our next Marketing AI Conference

Enroll in AI Academy for Marketers