The Art of Mindset with Wayne Martin

Explicit content warning

01/20/21 • 72 min

What separates the artist who are doing it big time and the ones barely getting their feet off the ground IS NOT TALENT.
Sure, talent is a huge piece of the equation but it is not everything.
In fact, it's the most basic thing in this whole music game (aka. everyone in this game is talented).
So, then what's the thing that separates the big time artist and the amateurs?
Mindset.
My next guest for The Art of The Artist is Wayne Martin.
Wayne Martin is a 35-year veteran of the American music industry who got his start at CBS Records working as a marketing representative for their roster of artists at Columbia Records, Epic Records, and nearly a dozen other corporate partners and imprints. He’s worked with big names in pop, rock, country such as Billy Joel (one of my absolute favorites), Dolly Parton, Mariah Carey and more. He’s also been on staff of NYU where he taught popular courses related to the global marketing of artists, songs and recordings, eventually earning a ten-year service award from the university. He’s ALSO worked for The Harry Fox Agency and FlySongs Music Publishing, gaining experience in the world of licensing and publishing, and he eventually transitioned into starting his own boutique artist management company, which was launched in 2014. In January 2019, he transformed his company into mthree which specializes in creator career management, music organization strategy, and performance and event development.
This is a very special episode because we dive deep into why mindset is a game changer for every creative and get down to why "it" never really happens, why hard truths are great for music making/career building, and why you should be extremely grateful to be able to experience those hard truths.
Also, everyone on here should hop over to Apple Music to check out Wayne's podcast called Small Plates - which is a monthly podcast with bite sized episodes for career development for professional and aspiring professional musicians/creatives of all kind.

Previous Episode

The Art of Creative Thinking with John Sierra Jr.

The way you think about your creativity affects your creativity.
How do get past writer’s block? How do you create something when you’re just not feeling it? Why am I not making the best music even though I’m doing the right things?...

This episode, I bring on Jon Sierra Jr. to talk about this exact subject - The Art of Creative Thinking. John is a singer/songwriter, works with Red Hat Digital Media Company, has played lead guitar for Attalus (Facedown Records), and was signed to Shirley Grant Management.

In this episode we discuss how to let go and reset yourself while creating, how creativity isn’t a lateral experience or process and how it needs space to thrive.

This episode is FILLED with tactics that will sharpen your skills, so make sure you give it a listen and if you like what you hear, please leave a review!

Next Episode

The Art of Mental Health with Lou Charismo

Last week, I didn't post this episode out of fear...
Mostly because of how heavy this episode is.
Mental health is something I and thousands of other creatives deal with daily.
From doubt, panic attacks, depression, anxiety in all forms. It's one hell of a ride with emotions that sometimes can not be controlled no matter how versed we become in them...
It's scary.
So when Salt Lake City rapper, Lou Charismo sent me his song "We've All Been There" - I fell in love with the platform he has been building to bring awareness to the FACT we are not in this alone in our struggles.
Everyone please listen to his track and take some time to listen to this episode below. And if you ever need anything, I or Lou will help out as much as we can!
We've All Been There: https://soundcloud.com/loucharismomusic/weve-all-been-there?ref=clipboard&p=i&c=1