Advancing design

03/24/21 • 23 min

We return to Audi’s Ingolstadt HQ to learn more about the design and manufacture of its remarkable new car, the e-tron GT. We also catch up with revolutionary graphic designer Paula Scher to uncover the difference between innovation and creativity, and learn more about designing the future. *Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP) CO2 emissions, combined*: 0 g/km. Information on fuel or electricity consumption and CO2 emissions depends on the equipment and accessories of the car. Further information: www.audi.com/dat.*

Previous Episode

Improved Vision

We head to Audi’s HQ in Ingolstadt, Germany, to meet head of design Marc Lichte and learn about the progressive design philosophies underpinning Audi’s groundbreaking vision for the future. We also meet industrial designer Alexander Taylor, whose singular vision has revolutionised sneaker manufacture, to find out how a holistic approach will shape design in years to come. *The vehicle illustrated above is a prototype that is not available as a production model. The decal of the vehicle illustrated is currently not available either as standard or optional equipment. Information on fuel or electricity consumption and CO2 emissions depends on the equipment and accessories of the car. Further information: www.audi.com/dat.*

Next Episode

Future function

What does the future of mobility mean for the cities and spaces we call home? We meet Gehl Architect CEO Helle Søholt to learn how truly progressive urban design puts people at the centre. We also hear from César Muntada, Audi’s head of light design, to hear how technological developments have opened up new avenues of possibility in the communicative potential of lighting. *The vehicle illustrated above is a prototype that is not available as a production model. The decal of the vehicle illustrated is currently not available either as standard or optional equipment. Information on fuel or electricity consumption and CO2 emissions depends on the equipment and accessories of the car. Further information: www.audi.com/dat.*