
Increase Your Influence With the Science of Immersion
12/04/23 • 45 min
2 Listeners
Why are so many social, business, and classroom interactions so dang dull? This state of affairs isn't only a bummer for those on the receiving end of these underwhelming experiences, but those offering them, too. It means that people are failing to connect with others, teachers are failing to impart knowledge, and salespeople are failing to make sales. Because when you don't engage people, you don't influence them.
My guest says that the secret to making an impact on others is learning to turn ordinary experiences into extraordinary ones through the science of immersion. Dr. Paul Zak is a professor, scientist, and the author of Immersion. Today on the show, Paul shares what he's learned from decades of neuroscience research on how to create immersive experiences that will set you apart as an individual or business and increase your influence. We discuss the elements that create immersion, what goes on in the brain when it occurs, how long it can last, and how to induce immersion, whether you want to teach a more engaging class, wow your customers, or simply make everyday interactions with friends and family more memorable.
Resources Related to the Episode
- Paul's TED Talk: Trust, Morality — and Oxytocin?
- AoM Article: 3 Simple Steps to Telling a Great Story
- AoM Podcast: #462: How to Tell Better Stories
- Diet Coke Super Bowl Commercial 2018
Connect With Paul Zak
Why are so many social, business, and classroom interactions so dang dull? This state of affairs isn't only a bummer for those on the receiving end of these underwhelming experiences, but those offering them, too. It means that people are failing to connect with others, teachers are failing to impart knowledge, and salespeople are failing to make sales. Because when you don't engage people, you don't influence them.
My guest says that the secret to making an impact on others is learning to turn ordinary experiences into extraordinary ones through the science of immersion. Dr. Paul Zak is a professor, scientist, and the author of Immersion. Today on the show, Paul shares what he's learned from decades of neuroscience research on how to create immersive experiences that will set you apart as an individual or business and increase your influence. We discuss the elements that create immersion, what goes on in the brain when it occurs, how long it can last, and how to induce immersion, whether you want to teach a more engaging class, wow your customers, or simply make everyday interactions with friends and family more memorable.
Resources Related to the Episode
- Paul's TED Talk: Trust, Morality — and Oxytocin?
- AoM Article: 3 Simple Steps to Telling a Great Story
- AoM Podcast: #462: How to Tell Better Stories
- Diet Coke Super Bowl Commercial 2018
Connect With Paul Zak
Previous Episode

Turn Your Anxiety Into a Strength
Anxiety is typically thought of as a disease or a disorder. My guest has a very different way of looking at it, and says that rather than being a burden, anxiety can actually become a benefit, and even a strength.
Dr. David Rosmarin is an associate professor at Harvard Medical School, the founder of the Center for Anxiety, and the author of Thriving with Anxiety: 9 Tools to Make Your Anxiety Work for You. Today on the show, David explains why the prevalence of anxiety has risen while the reasons to feel anxious have fallen, and what the increase in anxiety has to do with our growing intolerance for uncertainty and uncontrollability. We discuss how the perception of anxiety is a big part of the problem that has made anxiety a problem, and how you can change your relationship with anxiety, transforming it from something that hinders your life, to something that helps you develop greater self-awareness, reach your goals, make needed changes, connect better with others, and build your overall resilience.
Resources Related to the Episode
- AoM Podcast #497: The Meaning, Manifestations, and Treatments for Anxiety
- AoM Podcast #614: Get Out of Your Mind and Into Your Life (With Steven Hayes)
- AoM Podcast #782: Anxiety Is a Habit — Here’s How to Break It
- AoM Podcast #868: Escape the Happiness Trap
- AoM series on developing resilience
- AoM Article: Just Go to Sleep
- AoM Article: 5 Tools for Thriving in Uncertainty
- AoM Article: The Best Books to Read in Uncertain Times
Connect With David Rosmarin
Next Episode

Unpacking The Emotion No One Likes to Talk About
Of all the emotions, there's one that people are arguably the most reluctant to talk about and admit to feeling.
Envy.
Not only is there very little social discussion of envy, but there's also been very little academic scholarship on the topic. As a result, few people really understand this emotion — what it is, why they feel it, and what it means in their life.
Today we'll reveal the fascinating dimensions of the green-eyed monster with one of the few people who has given a lot of thought and study to this oft-neglected but important subject: Sara Protasi, a professor of philosophy and the author of The Philosophy of Envy. Today on the show, Sara defines envy and explains how it's different from jealousy and why people are more comfortable admitting to feeling jealous than envious. Sara then unpacks what she thinks are the four types of envy, and we work our way from the worst type to a kind that is actually redeemable and potentially beneficial. We end our conversation with how envy, something that's often considered the worst kind of vice, can, in fact, be used to achieve more excellence in your life.
Resources Related to the Podcast
- AoM Article: An Intro on Envy
- AoM Article: Envy, Ressentiment, and the Inversion of Values
- AoM Article: The Insidious Disguises of Envy
- Scene from Mississippi Burning — My Daddy Killed That Mule
Connect With Sara Protasi
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