The Art of Longevity Season 2, Episode 3: Fink
Explicit content warning
08/30/21 • 69 min
On The Art of Longevity, Fin Greenhall explained the ideas behind Fink's new project IIUII: an acoustic retrospective of some of the band's (and fans) favourite, biggest songs.
“I’m a better singer now than I was in 2005, so I feel I can do a better job of singing these songs. As a band we are much more loose, grounded and subtle than we used to be - comfortable with who we are”. As such, the idea behind the project is to do a better job of those songs by bringing experience to bear as the songs are revisited and reinterpreted. “I love the fact that when you write a song, that song exists, but then over time it can be dressed many different ways”.
Indeed, we discuss one of the most intriguing concepts in music today - that of making a song something more than simply finite recording. A song should never be set in stone, something Fink seems to understand acutely. Their last studio album, ‘Bloom Innocent’, is a case in point - the band has since released two further versions of the record - an acoustic work and a “Horizontalism” edition (Fink has even sub-branded it’s remix versions under the Horizontalism concept). The IIUII album is the first acoustic retrospective of the whole catalogue, yet already there has been some orchestral versions of some of these songs, in the superb 2013 release ‘Fink Meets The Royal Concertgebouw Orchestra’.
While the music industry is littered with ex-musicians and creatives now working on the management side, Fin Greenhall did the opposite - spending nearly half a decade in the offices of labels (hence ‘Biscuits’), figuring out how the industry worked (and working his way up from office skivvy to marketing manager). He flipped from being an executive to a creator - but seems to have picked up on some clever marketing angles along the way. Along with these reworked versions, the 2015 short film “Less Alone” was one of the first examples of an artist manifesto I’d ever seen expressed through the short documentary format. It’s a nice exercise in artistic branding. That might just have something to do with Fin’s thought processes.
Another example is the track selection for IIUII. Fin told The Art of Longevity that: “we went back over the streaming stats and thought about our live shows over the years and picked the songs that the fans feel really represent us”. Savvy indeed, now that is how creatives can use industry data simply and effectively.
Considered decisions have been part of the band's two decade career, along with a close knit musical understanding between the three members, Fin, Guy Whittaker (bass) and Tim Thornton (drums). The benign dictatorship is a famous formula for some bands but Fink works a very democratic system. The band still enjoys the shared experiences of touring, recording and creating their unique sound. The way Fink works is what most bands would wish for, so tune in to Fin and co's guide to longevity.
Get more related content at: https://www.songsommelier.com/
On The Art of Longevity, Fin Greenhall explained the ideas behind Fink's new project IIUII: an acoustic retrospective of some of the band's (and fans) favourite, biggest songs.
“I’m a better singer now than I was in 2005, so I feel I can do a better job of singing these songs. As a band we are much more loose, grounded and subtle than we used to be - comfortable with who we are”. As such, the idea behind the project is to do a better job of those songs by bringing experience to bear as the songs are revisited and reinterpreted. “I love the fact that when you write a song, that song exists, but then over time it can be dressed many different ways”.
Indeed, we discuss one of the most intriguing concepts in music today - that of making a song something more than simply finite recording. A song should never be set in stone, something Fink seems to understand acutely. Their last studio album, ‘Bloom Innocent’, is a case in point - the band has since released two further versions of the record - an acoustic work and a “Horizontalism” edition (Fink has even sub-branded it’s remix versions under the Horizontalism concept). The IIUII album is the first acoustic retrospective of the whole catalogue, yet already there has been some orchestral versions of some of these songs, in the superb 2013 release ‘Fink Meets The Royal Concertgebouw Orchestra’.
While the music industry is littered with ex-musicians and creatives now working on the management side, Fin Greenhall did the opposite - spending nearly half a decade in the offices of labels (hence ‘Biscuits’), figuring out how the industry worked (and working his way up from office skivvy to marketing manager). He flipped from being an executive to a creator - but seems to have picked up on some clever marketing angles along the way. Along with these reworked versions, the 2015 short film “Less Alone” was one of the first examples of an artist manifesto I’d ever seen expressed through the short documentary format. It’s a nice exercise in artistic branding. That might just have something to do with Fin’s thought processes.
Another example is the track selection for IIUII. Fin told The Art of Longevity that: “we went back over the streaming stats and thought about our live shows over the years and picked the songs that the fans feel really represent us”. Savvy indeed, now that is how creatives can use industry data simply and effectively.
Considered decisions have been part of the band's two decade career, along with a close knit musical understanding between the three members, Fin, Guy Whittaker (bass) and Tim Thornton (drums). The benign dictatorship is a famous formula for some bands but Fink works a very democratic system. The band still enjoys the shared experiences of touring, recording and creating their unique sound. The way Fink works is what most bands would wish for, so tune in to Fin and co's guide to longevity.
Get more related content at: https://www.songsommelier.com/
Previous Episode
The Art of Longevity Season 2, Episode 2: Barenaked Ladies
Is it possible to make your best record 33 years into a career? That’s what may just have happened with Canadian legends Barenaked Ladies and their 2021 release Detour De Force. The album covers most of BNL’s styles (i.e. a long list of genres) and is a masterclass in songwriting. It starts out with three BNL bangers, before settling into something more reflective, but typically varied and never boring.
When I spoke to Ed Robertson for episode 2 of season 2, he himself seemed pleased with the results on Detour De Force and explained how carefully the band had scheduled the record despite the irony of doing that at a time when few listeners have the attention span to listen to entire albums. But with those songs and the order they are in, the band has made another classic alongside their phenomenal debut Gordon (1992) and international ‘claim to fame’ Stunt (1998).
The in-between has been the usual roller-coaster ride (all in all BNL has made 17 albums in not including the early demos, live albums and compilations and occasional side projects). There is just so much, we barely touch on matters such as the departure of Page and the band’s steady successful transition to a four piece. But we do talk about their surprise success in the early 90s (yes, they worked at it in those early years despite what looked like a surprise success in their home country), the early days of signing to Sire Records, and how tough it was to make their sophomore album. The tough times continued through the 90s when things became something of a grind - to the extent that Ed Robertson was telling his manager of doubts about carrying on: “I could have made more money managing a McDonalds”.
Then came the big breakthrough with their song ‘One Week’ (a US Billboard number 1). Although he had written the song and taken the lead vocal (including that famous dexterous rap) Ed thought the idea of the record label to make One Week the lead single for Stunt, to be a joke. But then suddenly it all got very serious. The band’s peak came at a time of change for the record industry though, with Napster emerging as the century changed over and we discuss being experimented on by visionary manager Terry McBride in the post-Napster, digital music industry in which band’s cannot expect to ‘sell’ anything as far as records are concerned.
The band’s chemistry has survived line-up changes (even the departure of co-founder and principal vocalist Stephen Page) and more recently of course, the pandemic live music shutdown. Once BNL returns to real live shows though, expect their dedicated audiences to be chanting along to new numbers like they’ve known them for as long as the classics. One senses that Ed and co will enjoy every minute but not take any of it for granted.
Get more related content at: https://www.songsommelier.com/
Next Episode
The Art of Longevity Season 2, Episode 4: Los Lobos
When I sat down with Steve Berlin, the Los Lobos sax player and de facto spokesperson, I was a little more than intrigued. To most people around the world - outside of North America anyways - Los Lobos remain the La Bamba band. How wrong we are.
There is a very common thread with the artists we’ve had on the show - and with longevity - every one of the artists (except so far, Laura Veirs and Maximo Park) had a very big song: James, Turin Brakes, Gary Numan, KT Tunstall...
But Los Lobos is the most extreme example of a longevity outfit with a big song - the band had no other hits at all. Taking nothing away from La Bamba - a fine record and a justified number one in ten countries back in 1987. But stop right there. Try Googling, as I did, “Los Lobos, greatest American rock band” and there are more than a few articles examining that hypothesis, for good reasons. Built around the soulful songs of drummer Louis Perez and lead vocal and guitar player David Hidalgo (throw in a few rollicking rockers by Cesar Rosas) Los Lobos make solid, classic Americana-rock, but from a Latin point of view - and a deep rooted connection to traditional Mexican music: cumbia, boleros and norteños. Finally, throw the city of LA into the mix and you have the Los Lobos agenda, musically speaking.
It’s not surprising that Los Lobos have made a record of cover versions of seminal LA songs (The Beach Boys, Jackson Browne, War, Percy Mayfield) but what is surprising is how long it took to come up with the idea to do just that.
“We have a sixth sense of when to do stuff, somehow the muse talks to us. It's important for us to have a boundary - an idea - not just another Los Lobos record. The main thing for us is longevity and being able to do what we do and to answer to nobody other than ourselves, we have such gratitude for that. We have no obligation other than to move forward with our music”.
Now that is an agenda for lasting the distance. Yet Steve and I have fun with one idea - for Los Lobos to soundtrack a Netflix (or HBO, or AMC) production of Jaime Hernandez' genius Mexicana soap opera Love & Rockets. What a collaboration that would be.
Somebody get Ted Sarandos on the line...it’s Steve Berlin calling, from Los Lobos...
Get more related content at: https://www.songsommelier.com/
The Art of Longevity - The Art of Longevity Season 2, Episode 3: Fink
Transcript
Ben green Oh, from Frank, welcome to The Art of longevity. How are you today? And whereabouts in the world are you? I'm very well thank you. Thanks for asking. I'm feeling very longevity plus, today. I'm in Berlin. It's a beautiful day. It's humidity is brutal. And, and I'm in a vest, you know, I mean, it's one of those vest days in Berlin today. Oh, good. I've worked wherever I see you. You're in a vest of some sort. I mean, usually on stage
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