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The Art & Business of Writing - 065: Toby Neal on Her Leap  from the Corporate World to Kindle Worlds

065: Toby Neal on Her Leap from the Corporate World to Kindle Worlds

12/08/17 • 36 min

The Art & Business of Writing
Today, we’re excited to have prolific fiction author Toby Neal on the show. She’s a writer who made the leap from the corporate world to full-time writing in an inspiring way. Toby made a name for herself with her 12 book Lei Crime Series, which has now turned into an Amazon Kindle World. She’s gone on to co-write a 6 book action/romance series with Emily Kimmelman as well her own series of romance novels and a Lei Crime spin-off series called Paradise Crime. Toby joins us to talk about those things, as well as share tips on how to write a long-running series, how to co-write with another author, and what it’s like to have your own Amazon Kindle World. In this episode, Toby discusses:
  • Writing a long-running fiction series
  • How her former career informs her writing
  • Kindle Worlds
  • Co-writing
Resources Mentioned: Get to Know Toby:
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Today, we’re excited to have prolific fiction author Toby Neal on the show. She’s a writer who made the leap from the corporate world to full-time writing in an inspiring way. Toby made a name for herself with her 12 book Lei Crime Series, which has now turned into an Amazon Kindle World. She’s gone on to co-write a 6 book action/romance series with Emily Kimmelman as well her own series of romance novels and a Lei Crime spin-off series called Paradise Crime. Toby joins us to talk about those things, as well as share tips on how to write a long-running series, how to co-write with another author, and what it’s like to have your own Amazon Kindle World. In this episode, Toby discusses:
  • Writing a long-running fiction series
  • How her former career informs her writing
  • Kindle Worlds
  • Co-writing
Resources Mentioned: Get to Know Toby:

Previous Episode

undefined - 064: Mastering Amazon Book Descriptions with Julie C. Gilbert

064: Mastering Amazon Book Descriptions with Julie C. Gilbert

Julie C. Gilbert is a multi-genre writer and a high school chemistry teacher. She writes everything from middle grade fantasy (Awakening) to Christian mystery (Heartfelt Cases) to fast-paced mystery/thrillers (Lei Crime Kindle World Shadow Council Series) to nonfiction (5 Steps to Surviving Chemistry and 5 Steps to Better Blurbs. In other news, you can find her taking walks on lovely days, drinking tea, building Legos, or collecting something Star Wars related.

In this episode, Julie discusses:

  • What elements should be included in a good book description (blurb)
  • Where to start in the process of writing a book description (blurb)
  • How long should a book description be?
  • Why authors need to be thoughtful about how they approach writing book descriptions
  • Why keyworking book descriptions for Amazon matters
  • What to look for in a book blurb writer

Resources Mentioned:

Get to Know Julie:

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undefined - 066: Smart Online Marketing for Savvy Authors with AJay Prashad

066: Smart Online Marketing for Savvy Authors with AJay Prashad

Ajay Prasad is a serial entrepreneur and Founder of GMR Web Team, GMR Transcription and RepuGen.

A former Fortune 10 executive with years of marketing expertise, Ajay has helped small businesses grow to their fullest potential. He continues to craft a name for himself by building online businesses from the ground-up.

Today, Ajay discusses:

  • What makes up the digital landscape
  • Creating a system to filter reviews
  • Reputation management for authors to convert critics to customers
  • Benefits to book landing pages
  • Facebook ads vs Google ads
  • Social media targeting

Get to Know Ajay:

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