
064: Mastering Amazon Book Descriptions with Julie C. Gilbert
12/01/17 • 32 min
Julie C. Gilbert is a multi-genre writer and a high school chemistry teacher. She writes everything from middle grade fantasy (Awakening) to Christian mystery (Heartfelt Cases) to fast-paced mystery/thrillers (Lei Crime Kindle World Shadow Council Series) to nonfiction (5 Steps to Surviving Chemistry and 5 Steps to Better Blurbs. In other news, you can find her taking walks on lovely days, drinking tea, building Legos, or collecting something Star Wars related.
In this episode, Julie discusses:
- What elements should be included in a good book description (blurb)
- Where to start in the process of writing a book description (blurb)
- How long should a book description be?
- Why authors need to be thoughtful about how they approach writing book descriptions
- Why keyworking book descriptions for Amazon matters
- What to look for in a book blurb writer
Resources Mentioned:
Get to Know Julie:
Let’s Hear from You:
- Leave a comment below
- Message me on Twitter
- Join my Facebook Group
- Share this show on Twitter or Facebook
- Leave a review on iTunes
Subscribe to The Art & Business of Writing Podcast:
Julie C. Gilbert is a multi-genre writer and a high school chemistry teacher. She writes everything from middle grade fantasy (Awakening) to Christian mystery (Heartfelt Cases) to fast-paced mystery/thrillers (Lei Crime Kindle World Shadow Council Series) to nonfiction (5 Steps to Surviving Chemistry and 5 Steps to Better Blurbs. In other news, you can find her taking walks on lovely days, drinking tea, building Legos, or collecting something Star Wars related.
In this episode, Julie discusses:
- What elements should be included in a good book description (blurb)
- Where to start in the process of writing a book description (blurb)
- How long should a book description be?
- Why authors need to be thoughtful about how they approach writing book descriptions
- Why keyworking book descriptions for Amazon matters
- What to look for in a book blurb writer
Resources Mentioned:
Get to Know Julie:
Let’s Hear from You:
- Leave a comment below
- Message me on Twitter
- Join my Facebook Group
- Share this show on Twitter or Facebook
- Leave a review on iTunes
Subscribe to The Art & Business of Writing Podcast:
Previous Episode

063: Joanna Penn on How to Write, Promote, and Sell Books
Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers. In this episode, Joanna discusses:
- How she got started writing
- The mindset needed for authors and writers to successfully go full-time
- How to diffuse comparisonitis and turn it into positive, productive energy
- The importance of writing down goals
- How to build your audience using the host of tools available to authors and writers
- The big advantages indie authors have over traditionally published authors
- What Patreon is and how she uses it to build her publishing empire through her podcast
- The Creative Penn - Joanna’s Podcast
- How to Market a Book - Her Book
- BookBub
- Freebooksy
- Leave a comment below
- Message me on Twitter
- Join my Facebook Group
- Share this show on Twitter or Facebook
- Leave a review on iTunes
Next Episode

065: Toby Neal on Her Leap from the Corporate World to Kindle Worlds
Today, we’re excited to have prolific fiction author Toby Neal on the show. She’s a writer who made the leap from the corporate world to full-time writing in an inspiring way. Toby made a name for herself with her 12 book Lei Crime Series, which has now turned into an Amazon Kindle World. She’s gone on to co-write a 6 book action/romance series with Emily Kimmelman as well her own series of romance novels and a Lei Crime spin-off series called Paradise Crime. Toby joins us to talk about those things, as well as share tips on how to write a long-running series, how to co-write with another author, and what it’s like to have your own Amazon Kindle World. In this episode, Toby discusses:
- Writing a long-running fiction series
- How her former career informs her writing
- Kindle Worlds
- Co-writing
If you like this episode you’ll love
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