063: Joanna Penn on How to Write, Promote, and Sell Books

11/24/17 • 44 min

Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers. In this episode, Joanna discusses:

How she got started writing
The mindset needed for authors and writers to successfully go full-time
How to diffuse comparisonitis and turn it into positive, productive energy
The importance of writing down goals
How to build your audience using the host of tools available to authors and writers
The big advantages indie authors have over traditionally published authors
What Patreon is and how she uses it to build her publishing empire through her podcast

Resources Mentioned:

The Creative Penn - Joanna’s Podcast
How to Market a Book - Her Book
BookBub
Freebooksy

Get to Know Joanna:

Let’s Hear from You:

Leave a comment below
Message me on Twitter
Join my Facebook Group
Share this show on Twitter or Facebook
Leave a review on iTunes

Subscribe to The Art & Business of Writing Podcast:

How she got started writing
The mindset needed for authors and writers to successfully go full-time
How to diffuse comparisonitis and turn it into positive, productive energy
The importance of writing down goals
How to build your audience using the host of tools available to authors and writers
The big advantages indie authors have over traditionally published authors
What Patreon is and how she uses it to build her publishing empire through her podcast

Resources Mentioned:

The Creative Penn - Joanna’s Podcast
How to Market a Book - Her Book
BookBub
Freebooksy

Get to Know Joanna:

Let’s Hear from You:

Leave a comment below
Message me on Twitter
Join my Facebook Group
Share this show on Twitter or Facebook
Leave a review on iTunes

Subscribe to The Art & Business of Writing Podcast:

Previous Episode

062: From Side Hustle to Six Figures: How to Turn Writing into Wealth w/ Eric Rosenberg

Eric Rosenberg is a finance, travel, and technology writer in Ventura, California. When away from the keyboard, Eric he enjoys exploring the world, flying small airplanes, discovering new craft beers, and spending time with his wife and little girl.

On this episode, Eric talks about when and how he started blogging, how it led to him getting bigger writing opportunities, and what he did to to turn up the heat and write himself to a six-figure income.

In this episode, Eric discusses:

How he got started with blogging
Why blogging is the perfect side hustle
How to determine what you should write on your blog
Turning your blog into a platform
Building social proof
How to use guest blogging and PR to stand out from the crowd

Resources Mentioned:

Get to Know Eric:

Let’s Hear from You:

Message me on Twitter
Join my Facebook Group
Share this show on Twitter or Facebook
Leave a review

Next Episode

064: Mastering Amazon Book Descriptions with Julie C. Gilbert

Julie C. Gilbert is a multi-genre writer and a high school chemistry teacher. She writes everything from middle grade fantasy (Awakening) to Christian mystery (Heartfelt Cases) to fast-paced mystery/thrillers (Lei Crime Kindle World Shadow Council Series) to nonfiction (5 Steps to Surviving Chemistry and 5 Steps to Better Blurbs. In other news, you can find her taking walks on lovely days, drinking tea, building Legos, or collecting something Star Wars related.

In this episode, Julie discusses:

What elements should be included in a good book description (blurb)
Where to start in the process of writing a book description (blurb)
How long should a book description be?
Why authors need to be thoughtful about how they approach writing book descriptions
Why keyworking book descriptions for Amazon matters
What to look for in a book blurb writer

Resources Mentioned: