14. How Understanding SEO Can Help Attract New Clients w/ Catalina Jean
Explicit content warning
10/18/18 • 48 min
Although we all love to take beautiful images, it takes a bit more strategy and work to get your photos out there where they can be seen. Catalina Jean has taken to the algorithm science of SEO targeting to increase her reach and is constantly booked up for weddings every year because of it.
Based out of Portland, Oregon, Catalina takes artistic portraits paired with unique storytelling moments to produce natural wedding photography. She is constantly shooting and practicing with light, is inspired by anime and virtual reality, and knows how to optimize your website with keywords to potentially bring you business.
Catalina is walking us through what exactly SEO is, how you should be using it, and why. Learn how to use SEO to maximize opportunities in your geographical area, how to properly filter keywords and compete with domain authority, and more.
SEO can take some time to absorb, but can be an incredibly important step in boosting your marketing and getting rid of the things you may not even know are killing your website. Google isn't going anywhere anytime soon, so its best to learn how you could be expanding your reach and meeting the clients you want.
Have you used SEO to target potential clients and get your voice heard? Share your SEO experiences in the comments on the episode page!
In This Episode
- Why you should be using various marketing tactics and not just Instagram
- What is SEO and why you should care about it
- Insights into how to better optimize your next post
- How frequently you should be putting out online content
- Using virtual reality as an immersive experience into other cultures
Quotes
“It's one thing to tell a story or show a video, but there's something, I don't know, you're really like removing that separation when you’re able to be immersive in it.” (11:12)
“You don't need to know everything about SEO... but here's what's going to get you business, because I think that's what business owners care about.” (22:00)
“I see each blog post as sort of an arrow to a target, and I think you first have to define your target.” (23:59)
“If you get enough of those sort of fishing lines thrown out then you can break into a new area and change things up.” (29:07)
“You're actually able to analyze and strategize on your own, beyond the rules, when you understand the targeting and the strategy and goals.” (33:50)
Links
We'd absolutely love for you to join us at The Experience!
Follow Catalina on Instagram | Pinterest | Facebook
Check out the full show notes page here
Keep up with everything ARC here
Although we all love to take beautiful images, it takes a bit more strategy and work to get your photos out there where they can be seen. Catalina Jean has taken to the algorithm science of SEO targeting to increase her reach and is constantly booked up for weddings every year because of it.
Based out of Portland, Oregon, Catalina takes artistic portraits paired with unique storytelling moments to produce natural wedding photography. She is constantly shooting and practicing with light, is inspired by anime and virtual reality, and knows how to optimize your website with keywords to potentially bring you business.
Catalina is walking us through what exactly SEO is, how you should be using it, and why. Learn how to use SEO to maximize opportunities in your geographical area, how to properly filter keywords and compete with domain authority, and more.
SEO can take some time to absorb, but can be an incredibly important step in boosting your marketing and getting rid of the things you may not even know are killing your website. Google isn't going anywhere anytime soon, so its best to learn how you could be expanding your reach and meeting the clients you want.
Have you used SEO to target potential clients and get your voice heard? Share your SEO experiences in the comments on the episode page!
In This Episode
- Why you should be using various marketing tactics and not just Instagram
- What is SEO and why you should care about it
- Insights into how to better optimize your next post
- How frequently you should be putting out online content
- Using virtual reality as an immersive experience into other cultures
Quotes
“It's one thing to tell a story or show a video, but there's something, I don't know, you're really like removing that separation when you’re able to be immersive in it.” (11:12)
“You don't need to know everything about SEO... but here's what's going to get you business, because I think that's what business owners care about.” (22:00)
“I see each blog post as sort of an arrow to a target, and I think you first have to define your target.” (23:59)
“If you get enough of those sort of fishing lines thrown out then you can break into a new area and change things up.” (29:07)
“You're actually able to analyze and strategize on your own, beyond the rules, when you understand the targeting and the strategy and goals.” (33:50)
Links
We'd absolutely love for you to join us at The Experience!
Follow Catalina on Instagram | Pinterest | Facebook
Check out the full show notes page here
Keep up with everything ARC here
Previous Episode
13. How Studying Movies Can Improve Your Photographic Storytelling w/ João Guedes
João Guedes has lived and traveled all over the world, and brings his passion for culture and new experiences to his photography. Inspired by anything related to cinematography, João developed his skills behind the camera as a way to work from anywhere in the world. Today he is sharing with us which cities and films have most inspired him, how to find your personal voice and key lessons he has learned along the way.
João’s latest project, The Diaries, is his perception on a woman's intimate world, and was created out of curiosity to express his viewpoint. By focusing on the motive behind an image, and taking technical and slow steps to create the perfect scene, João has mastered the line between composition and creativity.
How do you feel about the vulnerability and mise-en-scene João creates in his photos? Let us know your thoughts in regards to his creative process in the comments on the episode page!
In This Episode
- How João is inspired by the way stories are told through movies
- The pros and cons of storyboarding
- Ways to enhance your images through deeper mood connection
- The gear and workflow process behind The Diaries
- Three elements you must master in order to transform your composition into something unique
Quotes
“I think working with anything in cinematography or like photography movies, would be a dream for sure.” (6:00)
“People are just people, and even though you feel like you are in different cultures, in the end, we are all very similar.” (10:23)
“I think my connections to movies is a lot bigger than my connection to photography itself” (18:06)
“If I’m doing personal work, I'm definitely shooting with someone that at least shows on some level, that they see something in my work that they want to be a part of” (29:23)
“You tell the story you want to tell, it doesn't really matter, the truth. You tell your truth, right.” (33:02)
Links
Follow João on Instagram | Facebook | Behance
Check out the full show notes page here
Keep up with everything ARC here
Next Episode
S2E1. How To Find Out What's Holding You Back From Financial & Creative Success w/ Pennylane Shen
As creatives, we can often get caught up in turning our work into a business and lose the direction that we started out with. Pennylane Shen is an artist consultant, curator, and educator who assists over 500 artists a year to help them find their audience, simplify their vision and grow their business. Today Pennylane is here to help guide you towards asking the right questions so you can figure out what is working for your creative business, and what is not.
A self-described mix between a financial planner, football coach and therapist, Pennylane is all about setting the record straight and helping artists become as financially and creatively successful as possible. We dive into what it is like to curate a large scale outdoor mural festival, acknowledge the common problems she sees in most artists development process, and explore ways to hone into your craft and be unique regardless of the competition.
With an open mind, acceptance of change and a willingness to know that your creativity is a process, Pennylane provides tips on how to narrow into what you do best, play to your strengths, set yourself apart and get your art in front of your ideal clientele. Learn why you absolutely need to have an artists statement, how to increase your ‘bankable time’, and much more. Pennylane has an abundance of knowledge and shares what she knows with us today to help you build new ideas and approach your art uniquely.
How does Pennylane’s perspective on communicating an artists vision, maintaining creativity and accepting the good and bad days fit into your creative process? Share with us in the comments section.
In This Episode
- Finding a balance between making art for the sake of art and paying the bills
- Common mistakes artist make and good habits that you should start forming
- Finding a balance between your organic creative spirit and monetizing your work
- Tips to help you better access your creativity and inspiration on a daily basis
- Exercises to narrow into your creative strengths without getting repetitive
Quotes
“Having anywhere from a week to seventeen days to create an extremely intricate piece on a giant wall, its really really about time management.” (6:23)
“Art is in fact at the end of the day, incredibly subjective, and we know that. And one thing can be approached in so many different ways, and there hasn’t been a shortcut to figuring that out.” (14:14)
“I find that many times artists are swayed in a direction because it is trendy to be x, y or z when really they should be playing to their strengths.” (17:13)
“Artists are weird, right? They’re oddballs, they are misfits and that's what makes them awesome.” (32:11)
“Repetition is fantastic up until a certain point, until you are drowning in it. You don't want it to get to that level, so find another way to support your financial costs because you need to create new work!” (48:29)
Links
Pennylane Shen at PechaKucha Night Vol. 43
How It Sounds Seminar Information
A Big Important Art Book (Now With Women) by Daniella Krysa
Check out the full show notes page here
Keep up with everything ARC here
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