The Application with Allison Turcio

Allison Turcio

The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve. This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode. The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.

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Top 10 The Application with Allison Turcio Episodes

Goodpods has curated a list of the 10 best The Application with Allison Turcio episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Application with Allison Turcio for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Application with Allison Turcio episode by adding your comments to the episode page.

Harnessing Data and SEO for Higher Ed Success

The Application with Allison Turcio

06/18/24 • 41 min

In this episode, Allison Turcio chats with Glenn Friesen, a seasoned SEO and data science expert at Cal Poly. Glenn shares his extensive journey from early tech enthusiast to leading digital strategist, emphasizing the importance of analytics and SEO in higher education. He provides practical tips on leveraging data to enhance user experiences, optimize content, and boost enrollment efforts.

Key “How Tos”

Leverage Analytics for Content Strategy
Optimize Content Structure
Foster Collaborative Content Creation
Utilize Essential Tools
Build a Durable Digital Strategy
Embrace Continuous Learning.

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name: Glenn Friesen

Guest Social: https://www.linkedin.com/in/glennfriesen/?trk=public_profile_browsemap

Guest Bio: Glenn Friesen is a seasoned expert in SEO and data science with over 15 years experience. He is part of the web team at Cal Poly nad has a wealth of knowledge in the digital sphere.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Harnessing AI to Innovate Higher Ed Marketing

The Application with Allison Turcio

05/07/24 • 32 min

In this thought-provoking episode, Allison speaks with RJ Thompson about the intersection of artificial intelligence and higher education marketing. They explore how AI can serve as a powerful tool for data analysis and creative processes, helping institutions stand out in a crowded market. RJ shares insights from his extensive experience, highlighting the potential of AI to support and enhance human creativity rather than replace it.

How Tos on this Episode:

Leverage AI for Empathy and Understanding
Integrate AI to Enhance Creativity
Apply AI tools for analyzing existing content and data
Use AI to question and rethink traditional narratives and strategies in higher education marketing

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name: RJ Thompson

Guest Social: https://www.linkedin.com/in/studentofdesign/

Guest Bio: RJ Thompson, MFA is an award-winning marketing and graphic design professional. Currently, RJ is the Manager of Digital Strategy in Pitt Health Sciences. He was most recently the Director of Digital Marketing in the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh. Before joining Pitt, he was a tenured Assistant Professor of Graphic + Interactive Design in the Department of Art at Youngstown State University. Previous to Youngstown State, RJ taught at Carnegie Mellon University, La Roche University, and Edinboro University of Pennsylvania. Continuing his career in education, RJ has been an Adjunct Professor of Graphic & Interactive Design at Point Park University since 2019 where he was responsible for writing and teaching the interactive design curriculum. In 2020, he began teaching at the Community College of Allegheny County. Outside of marketing, design, and teaching, RJ is also the Co-Principal and Creative Strategist for +Public, a Pennsylvania-based social enterprise that focuses on cultivating community and economic development impact through the creation of branded communication platforms, creative place-making, and storytelling initiatives for communities-in-revival. Throughout his career, RJ has received many accolades for his creative works: In 2015, he was one of several recipients of the National Endowment for the Arts “Our Town” grant, valued at $100,000, for the INPLACE (“Innovative Plan for Leveraging Arts & Community Engagement”) project. In 2017, RJ received a “Best of Marketing Award” from the Ohio Economic Development Association for his efforts in rebranding the City of Youngstown, Ohio. In 2018, RJ was accepted into the prestigious Cohort 2 of the National Arts Marketing Project, a program supported by Americans for the Arts and the Pennsylvania Council on the Arts. In 2019, RJ also received a scholarship to join the National Arts Strategies Executive Program in Arts & Culture Strategy through the School of Public Policy at the University of Pennsylvania. In 2019, RJ was honored with the Ohio Governors Award in the Arts in Community Development, the state of Ohio’s highest recognition in the arts sector. Recently, RJ was the recipient of a certification scholarship from the National Institute for Social Media and received accolades from GDUSA and the University & College Designers Association for "Pitt Business Backstory" and "Business.Pitt.Edu" websites. RJ is presently the Immediate Past-President of the Pittsburgh chapter of the American Marketing Association.

For more on Building Brands with Creative Research:
The Key Word presentation by RJ Thompson
The Keywork: Building Brands with Creative Research Techniques Using ChatGPT

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping ...

Ep. 17: Building Brand When You Don’t Have a Name Brand

The Application with Allison Turcio

04/11/23 • 28 min

Are you struggling to build brand awareness for your institution that is not a "name brand"? Get valuable insights and strategies from a branding expert, Peter George, who has a record of helping colleges and universities overcome this challenge. Learn about the opportunities and pain points that come with this exercise in change management, and how to use your skills as a marketer to rally your community around increasing brand awareness.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below...that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network:

The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - -
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Episode 9: Mental Health & Wellness in the Student Experience

The Application with Allison Turcio

08/02/22 • 49 min

Like many in higher education, Becca wears multiple hats but my favorite part of our episode is all about the multidimensional health and wellness support her office provides students. Becca talks about the data and individuals that came together to make student experiences better through robust mental health and wellness resources and services. One focus was on the financial wellness of students and addressing everything from living and transportation to childcare and food security.

We’ve got to address the whole student. From financial to spiritual, student health and wellness impacts every part of the student experience.
A new generation is forcing staff and faculty to question everything they’re doing, even down to the terms they use
Multigenerational impact helps older students be more open about mental health and younger students are learning critical thinking skills

The Application is brought to you by RahRah- a Community Engagement system that provides a simple solution to give your students the inclusive and supportive experience they need to thrive. Rah Rah integrates your entire campus so students can enjoy a single, centralized, mobile experience that will help them create stronger connections between their work inside and outside of the classroom.

The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Jeremy Tiers, Jaime Gleason and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - -
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Episode 6: The Power of Search & Discovery in the Student Experience

The Application with Allison Turcio

06/14/22 • 62 min

In this episode, Corynn and Jeremy Martin, Director of Digital + User Experience at Cincinnati, talk about “easy disqualifiers,” the power of search, and the age of discovery. Each of these elements contribute to the student digital experience and, when done correctly, can remove friction and contribute to better outcomes on your website. The two also discuss:

Campus-wide website projects & governance
The concept of “easy disqualifiers”
Why high-quality search functionality matters
The age of discovery and what it means for higher ed content

This episode is brought to you by Rah Rah- a Community Engagement system that provides a simple solution to give your students the inclusive and supportive experience they need to thrive. Rah Rah integrates your entire campus so students can enjoy a single, centralized, mobile experience that will help them create stronger connections between their work inside and outside of the classroom.

The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Jeremy Tiers, Jaime Gleason and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

Learn more about this episode in our show notes.

- - -
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Episode 4: Web, Social & Beyond: The Digital Student Experience

The Application with Allison Turcio

04/25/22 • 53 min

The student digital experience is an essential part of the overall student journey. With much of our lives online, students expect seamless, informative experiences. During this episode, Anice Barbosa, the Director of Digital Marketing at Wheaton College, and Corynn talk about all things digital experience, including social, email, and web.

Learn more about this episode in our show notes.

- - -
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Episode 3: How Enrollment Technology & Data Can Optimize the Student Experience

The Application with Allison Turcio

04/12/22 • 46 min

Technology is key to the student experience, something Zac knows all too well. In this episode we talk about CRMs, getting rid of .edu student email accounts and what a better website experience could look like for higher ed.

To learn more about this episode check out our show notes.

- - -
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Transform Your Enrollment Strategy by Owning Your Audience

The Application with Allison Turcio

07/30/24 • 32 min

In this episode, Allison welcomes back Louis Miller, partner at Electric Kite, for an in-depth discussion on the importance of owning your audience in higher education marketing. They explore how direct control over your communication channels can transform marketing strategies, reduce costs, and foster stronger relationships with prospective students. Through examples from Red Bull to HubSpot, they illustrate the impact of a media-minded approach and offer practical tips for higher ed institutions.

Key “How Tos” you’ll hear in this episode:

Diversify marketing efforts by building and nurturing your own platforms alongside using third-party channels.
Invest in creating valuable, evergreen content that continues to attract and convert students over time
Treat your institution as a content creator and publisher, focusing on topics that resonate with your target audience.
Use various media formats (blogs, podcasts, videos) to tell compelling stories that attract and engage prospective students.
Align your team around a clear content strategy and brand messaging to ensure consistency and authenticity across all channels.

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name: Louis Miller

Guest Social: https://www.linkedin.com/in/louismiller/

Guest Bio: Louis Miller is a Partner at Electric Kite, a full-service creative marketing agency that specializes in helping higher education partners tell their stories in creative ways.

- - -
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

The End of RFI Forms: Engaging Students with Tailored Content

The Application with Allison Turcio

07/16/24 • 34 min

In this episode of The Application, Allison sits down with Lance Hydrick, an expert in higher ed technology, to discuss the critical role of the Request for Information (RFI) experience on university websites. Lance shares his insights on the shortcomings of traditional RFI forms and introduces innovative AI-driven solutions that transform the web experience for prospective students. They explore how personalized, dynamic content can engage students more effectively, providing them with the specific information they need instantly and creating a more seamless path from inquiry to enrollment.

Key “How Tos”

Evaluate Your RFI Process
Implement AI-driven tools to transform informational websites into experiential destinations
Focus on understanding and addressing specific student needs in real-time
Use AI to gather first-party data and create hyper-personalized experiences that mimic popular consumer platforms like Netflix

If you loved this episode, please leave us a review on your preferred podcast platform. Your feedback helps us grow and reach more higher ed professionals like you.

Guest Name: Lance Hydrick, CEO at Halda.AI

Guest Social Handles: https://www.linkedin.com/in/lancehydrick/

Guest Bio: Lance Hydrick is an entrepreneur with over 15 years of experience building and positioning software to help schools engage with students. He finds new ways to make the student journey more personalized and efficient, so that schools and students can find the right educational fit–fast. As a first-gen student from a single parent household, he cares deeply about higher education, helping students navigate the enrollment process, and keeping pineapple off of pizza.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Want More Apps? Address These Emotional Roadblocks

The Application with Allison Turcio

11/19/24 • 23 min

In this episode, Allison speaks with Dr. Raquel Bermejo about the often-overlooked emotional challenges students face during the college search and application process. Raquel shares insights into how financial anxiety, fear of choosing the wrong college, and the weight of being a first-generation student can impact students’ ability to apply and enroll. Together, they discuss actionable strategies for enrollment marketers to create empathetic and supportive communications that address these emotional barriers and foster a culture of care.

Key “How-Tos” You’ll Hear in This Episode:

Address Student Financial Fears: Acknowledge and address the specific financial anxieties that students may face, including concerns about affordability, scholarships, and the steps in the financial aid process.
Personalize Communications to Reduce Application Anxiety: Replace generic reminders with empathetic messages that encourage students to reach out for support on specific application steps.
Support First-Generation Students by Reducing Pressure: Tailor communications to ease first-gen students’ fears about fitting in and academic preparedness. Show them multiple pathways for success rather than a single “right” college choice.
Encourage a “Culture of Care” Mindset: Shift institutional messaging to prioritize student wellbeing over institutional priorities, focusing on transparency, empathy, and student-centered processes.
Engage Students with Genuine Questions and Options: Use messaging that invites students to share their concerns in a straightforward, manageable way—such as by providing response options (A, B, C) for easier communication.

Research Study Link: https://www.ruffalonl.com/blog/enrollment/the-emotional-rollercoaster-of-college-planning-why-institutions-need-to-step-up-their-support/

Guest Name: Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University (BGSU)

Guest Social: https://www.linkedin.com/in/bermejoraquel/

Guest Bio: Dr. Raquel Bermejo is a seasoned researcher and educator with a passion for understanding the complex journey of college-bound students and their families. With 15 years of experience teaching graduate courses in education at Purdue Global, Raquel brings a wealth of knowledge to her role analyzing existing research, conducting inquiries, and interpreting conversion data. Her original research studies with college-seeking students and parents provide invaluable insights into emerging trends and student behaviors. Raquel's work informs and enhances the services provided by her organization, helping to create a more supportive and inclusive path to higher education.

- - -
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

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FAQ

How many episodes does The Application with Allison Turcio have?

The Application with Allison Turcio currently has 63 episodes available.

What topics does The Application with Allison Turcio cover?

The podcast is about Higher Education, Marketing, Podcasts, Education, Business and Higher Ed.

What is the most popular episode on The Application with Allison Turcio?

The episode title 'The End of RFI Forms: Engaging Students with Tailored Content' is the most popular.

What is the average episode length on The Application with Allison Turcio?

The average episode length on The Application with Allison Turcio is 33 minutes.

How often are episodes of The Application with Allison Turcio released?

Episodes of The Application with Allison Turcio are typically released every 14 days.

When was the first episode of The Application with Allison Turcio?

The first episode of The Application with Allison Turcio was released on Feb 10, 2022.

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The Application with Allison Turcio

Allison Turcio

Top 10 The Application with Allison Turcio Episodes

FAQ

How many episodes does The Application with Allison Turcio have?

What topics does The Application with Allison Turcio cover?

What is the most popular episode on The Application with Allison Turcio?

What is the average episode length on The Application with Allison Turcio?

How often are episodes of The Application with Allison Turcio released?

When was the first episode of The Application with Allison Turcio?

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