Becoming MicroFamous - How to build influence, and become famously influential without a large audience

05/09/22 • 31 min

In this episode I chat with Matt Johnson - CEO and Founder of Pursuing Results and author of Microfamous. We chat about Matt’s strength in strategy that allowed him to grow his agency, hiring the right people and having the right systems in place to help coaches and consultants. We also dive into the myths around social media marketing, how the algorithms are stacked against introverts and how we can attract our perfect audience through niching down.

We talk about:

Pricing based on emotional change and life direction
The myth of large social media followings bringing greater ROI
The fear of niching down (and why you don’t need to be scared!)
How to advertise your podcast
Social media engagement and algorithms from the introvert’s perspective
Whatever happened to Clubhouse?!

RESOURCES

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Books:

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Matt Johnson

Pursuing Results: https://pursuingresults.com/

MicroFamous Website: https://getmicrofamous.com/

MicroFamous Podcast: http://microfamouspodcast.com/

MicroFamous Conversations: https://podcasts.apple.com/ph/podcast/microfamous-conversation

s/id1519631469

MicroFamous Book: https://www.amazon.com/MicroFamous-Become-Famously-Influential-People-eb

ook/dp/B084ZGWVHJ

CONNECT WITH EMMA-LOUISE
Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes
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05/09/22 • 31 min

The Ambitious Introvert® Podcast - Becoming MicroFamous - How to build influence, and become famously influential without a large audience

Transcript

Episode 85 - Becoming MicroFamous - How to build influence, and become famously influential without a large audience

Emma-Louise: [00:00:00] Hello. Hello. Welcome to this week's episode of the ambitious introvert with me and the Louise and. You have heard me say again and again, that less is more and quality over quantity and all of these cliches that I really do apply to business and to life because I'm tend to get overwhelmed and overstimulated.

So they served m

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