Amazon Brand Registry 2.0 & Amazon Hijackers
06/05/17 • 24 min
Amazon released Brand Registry 2.0 (an updated version) in May of 2017. The point of the Amazon Brand Registry is to help protect brands on Amazon. When completing the application, you are promising to Amazon that you are either the brand owner or are specifically authorized by the brand owner to represent them. This gives you more control over a brand's Amazon listings to make changes to pictures, bullet points & descriptions. It also now allows you to easily see your brands and if there are other sellers jumping onto them. An additional benefit of Brand Registry traditionally has been that you could get a UPC exemption for your brand.
Amazon released Brand Registry 2.0 (an updated version) in May of 2017. The point of the Amazon Brand Registry is to help protect brands on Amazon. When completing the application, you are promising to Amazon that you are either the brand owner or are specifically authorized by the brand owner to represent them. This gives you more control over a brand's Amazon listings to make changes to pictures, bullet points & descriptions. It also now allows you to easily see your brands and if there are other sellers jumping onto them. An additional benefit of Brand Registry traditionally has been that you could get a UPC exemption for your brand.
Previous Episode
Amazon Networking & Brand Licensing
In this episode of The Amazon Seller Podcast, we share our experiences from the recent private label retreat that we held in Breckenridge, Colorado. Being able to connect with other sellers in person is an awesome experience. Sharing best practices, building trust and potential partnerships is extremely valuable.
After our retreat in Colorado, Andy & Liran headed to a licensing show in Las Vegas. Whether you have already started building your own branded private label products or not, it is important to always be looking for new opportunities to grow.
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Amazon Early Reviewer Program - Another Way To Get Product Reviews
Back in the later part of 2016, Amazon made a major change in the Amazon seller space: no more incentivized reviews! This was a BIG DEAL for all private label sellers. Yes, everyone! For those who actively pursued incentivized reviews, it meant that you no longer could (and comply with TOS), and for those who didn’t pursue incentivized reviews.. well, it meant that you might have more of a chance to compete.
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