The Agency Profit Podcast
Parakeeto, Marcel Petitpas
1 Listener
All episodes
Best episodes
Top 10 The Agency Profit Podcast Episodes
Goodpods has curated a list of the 10 best The Agency Profit Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Agency Profit Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Agency Profit Podcast episode by adding your comments to the episode page.
Improving Client Retention, With Shaun Clark
The Agency Profit Podcast
05/18/22 • 23 min
Quick Links:
- The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.
- For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.com
- Love the podcast? Leave us a review on the platform of your choice at this link.
- Want to see/read more about this episode? Then do make your way to parakeeto.com/blog
Guest Links:
- https://www.gohighlevel.com/
- https://gohighlevel.com/podcast
- https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g
About Shaun:
Shaun Clark is a serial entrepreneur, multi-millionaire, and a co-founder and the CEO of HighLevel – the #1 white-label marketing platform for agencies. Serving more than 20,000 agency owners, HighLevel is the all-in-one sales and marketing platform that agencies and consultants can white-label and resell to customers.
1 Listener
How to Identify the Right Leadership Style, with Audrey Joy Kwan
The Agency Profit Podcast
06/12/24 • 40 min
Points of Interest
- 00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey Joy Kwan, a seasoned leadership coach and agency consultant, discussing her extensive experience in agency leadership development. Audrey shares her transition from law to marketing, leading to a significant career in agency leadership.
- 06:57 – 08:26 – Leadership Styles: Audrey discusses the selection of appropriate leadership styles for different agency scenarios, addressing common misconceptions.
- 10:24 – 12:33 – Practical Example: Audrey provides an example from event management to demonstrate how leadership styles are adapted based on team competencies.
- 14:51 – 16:00 – Leadership Framework: Discussion on a quadrant framework that helps identify appropriate leadership styles based on team member confidence and competence.
- 18:50 – 20:09 – Flexibility in Leadership: Emphasis on the importance of adapting leadership approaches to individual team member needs and project dynamics.
- 22:35 – 24:59 – Assessing Competence and Confidence: Audrey elaborates on methods for assessing team members' skills and confidence to select the most effective leadership style.
- 226:28 – 27:50 – Do’s and Don’ts of Leadership Styles: Marcel and Audrey discuss best practices for implementing each leadership style to maximize effectiveness and team satisfaction.
- 29:46 – 31:33 – Directive Leadership in Depth: Detailed breakdown of how and when to employ directive leadership effectively within an agency setting.
- 31:33 – 33:57 – Coaching and Supporting Styles: Exploration of coaching and supporting leadership styles, including how to empower team members through these approaches.
- 36:00 – 37:23 – Identifying Leadership Missteps: Techniques for identifying when a chosen leadership style isn't working and how to pivot effectively to support team success.
- 38:25 – 39:28 – Building Team Confidence: Strategies for boosting team confidence through gradual increases in responsibility, helping team members grow effectively into their roles
Show Notes
- Free Live Workshop: https://audreyjoykwan.com/leadershipstyles
- Connect with Audrey through her profile:
- Website: https://audreyjoykwan.com/
- Marcel’s episode in Audrey’s pod: https://audreyjoykwan.com/podcast-ep86/
Love the Podcast?
Leave us a review here.
Optimizing for Business and Personal Profits, With Joe DiSanto
The Agency Profit Podcast
07/14/21 • 21 min
Quick Links:
- The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.
- For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.com
- Love the podcast? Leave us a review on the platform of your choice at this link.
Guest Links:
- PlayLouder.com
- LinkedIn @josephdisanto
- Twitter @PlayLouder
About Joe DiSanto...
Joe has built multi-million dollar businesses, produced critically acclaimed documentaries and an Emmy-winning TV show, invested millions in real estate, and semi-retired aged 43.
Now, he’s sharing a lifetime of fiscal know-how via Play Louder, an invaluable resource helping individuals and business owners increase their net worth, plus plan better for their future.
Joe and his family love to travel. Whether it’s house-swapping or buying a property in Belize – which, incidentally, he turned a decent profit on.
Check out some of Play Louder’s most popular content...
- The Financial Planning Process: Your Route to Financial Independence!
- How to Incorporate Yourself to Save Money (and Protect Your Assets)
- How to Make Your Money Work for You: 7 Modern Methods for Investing in “The Market”
- Top 5 Personal Bookkeeping Software Options: Personal Capital vs Mint vs Quicken vs Money Dance vs Countabout
- Fundrise vs DiversyFund vs CrowdStreet: The Best Sites for Crowdfunded Real Estate Investing
- Acorns vs Robinhood vs Webull vs M1 Finance: Which One is the Best?
Play Louder's free courses...
- Get a grip on your finances with Personal Budgeting Basics!
- Learn how to Incorporate Your Business to protect your assets and save money!
- Analyze your Real Estate Investments like a pro!
When, Who, and How to Hire for Success, With Jamie Van Cuyk
The Agency Profit Podcast
05/15/24 • 40 min
Points of Interest
- 00:01 – 00:40 – Introduction: Marcel Petitpas introduces the episode and guest Jamie van Cuyk, an expert in hiring and onboarding, who shares her extensive experience in helping entrepreneurs effectively grow their teams.
- 01:20 – 02:43 – Company Overview: Jamie describes her role and the objectives of her company, Growing Your Team, emphasizing its focus on teaching small business owners to hire like professionals.
- 02:43 – 05:12 – Hiring Challenges: The conversation shifts towards the challenges of hiring, the negative impacts of poor hiring decisions, and the potential positive outcomes of effective hiring practices.
- 05:12 – 06:47 – Profitability through Hiring: Discussion on how proper hiring can lead to increased profitability and efficiency within a business.
- 06:47 – 13:56 – When to Hire: Marcel and Jamie discuss the indicators and timing for when businesses should consider hiring new team members.
- 13:56 – 18:45 – Financial Considerations in Hiring: They delve into the financial aspects of hiring, including budgeting and the economic impact on a business.
- 18:45 – 26:49 – Role of Management: Focus shifts to the importance of hiring middle management and its role in business growth and employee management.
- 26:49 – 35:35 – Role Design: Jamie explains the process of designing roles within a company to align with strategic business goals.
- 35:35 – End – Recruitment Strategies: The final segment covers effective strategies for attracting the right candidates and the importance of a respectful and efficient hiring process.
Show Notes
- Connect with Jamie through her profile: Jamie Van Cuyk on LinkedIn
Love the Podcast?
Leave us a review here.
Helping Agencies Improve Their Financial Visibility, With Russell Benaroya
The Agency Profit Podcast
02/23/22 • 23 min
Quick Links
- The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.
- For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.com
- Love the podcast? Leave us a review on the platform of your choice at this link.
Guest Links:
–––––––––––––––––––––––––––––––––––––––––
Entrepreneur, author, coach, and co-founder of Stride Services, the highly accomplished Russell Benaroya joins us this week to help agencies improve their financial visibility.
About Russell Benaroya
Russell Benaroya is an entrepreneur, author, and coach focused on helping people achieve their highest and best use by staying in their genius zones. Having spent the last twenty years in investment banking, private equity, and entrepreneurship, Russell was in the optimum position to cofound Stride Services, an outsourced accounting and strategic finance firm helping business owners use their data for better decision-making. Russell regularly speaks about a range of topics designed to help leaders build successful businesses through a combination of self-discovery and tactical financial tools. A recipient of the 40 Under 40 recognition from the Puget Sound Business Journal in Seattle, his writing has appeared in Forbes. He’s additionally authored Free Yourself to Work on Your Business and, more recently, One Life to Lead. Russell is a business school graduate of the Anderson School at UCLA.
On the weekends you can find Russell trail running in the mountains! An avid ultra-runner, he recently completed the Cascade Crest 100 mile ultra-marathon in 30 hours.
Leveraging Rest to Amplify Agency Profitability, With Alyson Caffrey
The Agency Profit Podcast
06/14/23 • 27 min
QUICK LINKS:
• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free
• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com
• Love the podcast? Leave us a review on the platform of your choice at this link
• Want to see/read more about this episode? Then do make your way to parakeeto.com/blog
GUEST LINKS:
ABOUT:
Author of recently released book, The Sabbatical Method: How to Leverage Rest & Grow Your Business, Alyson focuses on helping her clients at Operations Agency to build scalability AND sustainability through ops.
How to Increase Tax Efficiency in Your Agency, With Craig Cody
The Agency Profit Podcast
02/21/24 • 23 min
Points of Interest
- 0:00-1:20 - Introduction to Craig Cody, a tax strategy expert focused on helping agencies pay less tax.
- 1:21-2:12 - The unique focus of tax planning for marketing agencies.
- 2:13-3:04 - The role of business model in tax planning for agencies.
- 3:05-4:29 - Understanding the tax code and the importance of tax planning.
- 4:30-5:45 - The importance of proactive tax planning and thinking year-round.
- 5:46-6:50 - The importance of tax efficiency and its impact on building wealth.
- 6:51-7:30 - Thoughtful decisions and tax efficiency for agency owners.
- 7:31-8:31 - The tension between making business tax efficient and the reality of business costs.
- 8:32-9:45 -The impact of entities and location on tax planning.
- 9:46-10:53 - Retirement planning as a key tax strategy for agency owners.
- 10:54-12:18 -The value of documentation and proper planning for tax efficiency.
- 12:19-14:00 - Strategies for maximizing tax benefits and expenses within the boundaries of the law.
Show Notes
- 12 Biggest Tax Mistakes Book: https://craigcodyandcompany.com/ (form on homepage)
- 5 Simple Ways to Save Thousands on Taxes Course: https://craigcodyandcompany.thinkific.com/courses/5-tax-strategies
- LinkedIn: https://www.linkedin.com/in/craigcodycpa/
- LinkedIn Business: https://www.linkedin.com/company/craig-cody-and-company/
- Facebook: https://www.facebook.com/CraigCodyandCompany
- Website: https://craigcodyandcompany.com/
- Agency Research Report: https://craigcodyandcompany.com/agency-tax-research/
- Re-launching The Progressive Agency Podcast: https://craigcodyandcompany.com/agency-podcast/ - Date TBD
- Email: [email protected]
Love the Podcast?
Leave is a review here.
Agency Accounting 101 with Chris Hervochon - Episode 27
The Agency Profit Podcast
02/19/20 • 49 min
About Chris Hervocohon:
Chris Hervochon is often referred to as the Michael Jordan of accounting. A graduate from Elon University with a degree in Accounting and minor in Finance. He is a Certified Public Accountant (CPA) in South Carolina and Pennsylvania, and also holds the Certified Valuation Analyst (CVA) certification. A Certified QuickBooks Online ProAdvisor, and have earned the Data Analytics Executive Certificate from the AICPA.
In 2018, he was one of only 41 CPAs honored by the AICPA as a member of the Leadership Academy’s tenth graduating class. In 2019, I was named as one of CPA Practice Advisor's "40 Under 40" in the accounting profession.
He started his firm called Better Way CPA, where he helps creative, digital marketing agencies, and service-based businesses with intelligent, actionable accounting.
Follow Chris Online:
Resources:
Timestamps:
Intro 0:00
Who is Chris 01:00
How Chris Started in the Service Business Industry 2:20
What Makes Accounting Service Businesses Unique 4:48
Why is it Important for Agencies to Have a Clean Accounting Data 8:58
Common Mistakes Agencies Commit in Terms of Accounting 10:04
Why Service Businesses Must Use Accrual Basis 13:53
Revenue Recognition for Accrual Accounting 17:25
Benefits of Cloud-Based Accounting 19:48
Cash Reserves for Agency’s Survival 22:30
The Right Corporate Entity for Your Business 28:10
Biggest Problem for Service Agencies’ Chart of Accounts 30:35
Freelancers Vs. Full-Time Employees 35:00
Allocating Your Salaries 39:48
Gross Profit Vs. Net Profit 41:50
Maximizing Profit: Pricing and Operating Perspective 45:50
Outro 50:00
Often, we base an agency’s success on its profitability. However, we tend to forget the financial aspect of things. And, why agencies need to understand the importance of accounting. And so there's just so many things that I want to talk to you about. And, I want you to ask yourselves why you chose to run or work on a service business.
And according to Chris Hervechon:
“Marketing agencies are a lot like accounting firms. How they operate. It’s a different service. Sure, it’s more creative, generally speaking. But they’re both service-based businesses.”
What Makes Accounting for Service Businesses Unique
According to Chris Hervochon, there’s a lot of agency owners that do not realize that running a service business when it comes to accounting, which is very different than almost every other service business.
And, its main difference happens above the margin. So your margin is your gross revenue minus all the variable costs that go into generating that gross revenue.
If you think about a retail store that tends to have lower margins, your gross revenue is gonna be all the stuff that you sell. Let’s say you sold a television for $850, then that’s already your gross revenue. If it cost you $500 to buy the television, including taxes and licenses, then your gross profit is $350.
On the other hand, service-based businesses tend to have higher margins. There is not much variable cost going into generating the revenue. It is solely based on human capital, on the amount of effort agency owners and their employees put into to generate profits.
Why is it Important for Agencies to Have a Clean Accounting Data?
The entire purpose of accounting is so that you can ask questions about your business and get accurate and reliable answers.
According to Chris, you must ask yourselves these questions while also knowing how to answer them to see whether your business/es are properly tracked and documented:
- Is this project profitable?
- Is this service profitable?
- Is this niche profitable?
- What are the fixed expenses?
- Where can I cut costs to be more profitable?
- What's too expensive?
- What's not expensive enough?
- Am I spending enough or too much on my marketing?
Through these questions, you will be able to know your agency’s trajectory and what to expect.
Common Mistakes Agencies Commit in Terms of Accounting
You wi...
Scaling Hawke Media to 20 million + in under 6 years with Erik Huberman- Episode 26
The Agency Profit Podcast
02/05/20 • 29 min
About Erik:
Erik Huberman is the Founder & CEO of Hawke Media, a full-service Outsourced CMO based in Santa Monica, CA that launched in 2014 and has been valued at $80 million. In just 5 years, Hawke Media has grown from 7 to over 120 employees and has serviced 400+ brands including Raden, BeautyCon, The Ridge Wallet, Buscemi, Red Bull, Evite, Verizon Wireless, HP.
Want to See More of Erik? Follow him Online:
Time Stamps:
Useful insights and questions from this episode:
Introduction 0:00
Who is Erik Huberman? 2:12
Starting Hawke Media 3:01
Challenges in Growing an Agency 4:17
How Important is Understanding the
Cash Flow of Your Agency 8:05
Figuring Out Your Business Goals 10:43
How to Increase the Value of Your Agency 12:23
How to Know the Right Time to
Offer More Services to Your Clients 16:38
Process of Adding New Services to the Agency 18:06
How to Manage Employee’s Capacity 19:24
Ensuring Your Team’s Well-Being 21:27
Different Tools and Systems to Ensure
the Performance of Your Business 23:02
Convenient Automated Profitability Software 24:29
What are the Important Core Metrics in an Agency 26:12
Advice to Start-Up Agency Owners 28:14
Blog:
Hawke Media is one of the Top 20 Most Promising Digital Marketing Solution Providers in 2017 and was named at the Top Inc 5,000 fastest growing companies in 2017 as well. Hawke Media has worked with over 400+ brands including Evite, Red Bull, Verizon, HP.
Today, Hawke Media continuously provides exceptional marketing services to the business owner along with their team of top tier experts that helps the different aspects of a business.
Erik began consulting and advising and it was organic when he started an agency. He first sought out help, hired people, until it grew into an agency with over 170 people and is continuously growing up to this day. Understanding a niche that is completely under-served and needed help drove Erik into building the agency that is now Hawke Media.
Despite being offered to sell the company quite a few times, Erik liked the idea of continuing. He loves the idea of working with different companies, helping entrepreneurs, and most importantly he is truly passionate about what he does.
What are the Challenges in Growing an Agency?
It’s not always smooth sailing when it comes to running an agency. And, according to Erik, here are the challenges he faced while growing his company:
- People are volatile and emotional. People have different personalities, wants, goals, and needs.
- Even though their payroll is similar to their monthly revenue five years ago, there are times where they get thin on cash wherein it took a while to catch up with the revenue to make money for the team.
He also shared a challenging experience when they had a $400,000 payroll and $800,000 for a month while having only $13,000 in the bank. Entrepreneurs also said that it could happen again so he better get ready for his business.
“That is very rare that you when you're growing a business like this and you don't have a ton of outside funding and you're not publicly traded, you’ll have so much cash that you're never gonna get thin.”
Erik added, “Don't just let your money sit on the bank, invest it.”
How Important is Understanding the Cash Flow of Your Agency
The very first model Erik used to start his business was paying the flat base salary then giving 30% of what they get paid by the clients.
On the next batch of talented individuals he hired, Erik said that they followed the same payroll model of which they give 30% of what they made in addition to their agreed flat rate. Erik found out that his employees are reactive.
Erik added that they also looked at their amount of expenses on their first year to see how much they spent on overhead, advertisements, payroll, etc. He had a profit of 40% in the first year and from then, he knew it wasn’t sustainable. And, from the data which they have gathered, Erik and his team decided to change their business model, and see which works best for them.
Figuring Our Your Business Goals
The team experienced hitting their benchmark early so they had to find ways to maintain it. Erik's original plan was to get into 10 million in revenue. He didn't have a grandiose plan and now he has a multinational, m...
Increasing Agency Profits With Client Lifetime Value, With Robert Patin
The Agency Profit Podcast
11/21/23 • 29 min
Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles.
He is a two-time international best-selling author and is passionate about sharing his next-level strategies so that creative agency leaders will find fulfillment and growth.
Find his books here:
The Agency Blueprint
The Practical Agency
Points of Interest
00:01:06 – 00:01:26
Meet Robert Patin
Marcel highlights Robert’s background and accomplishments, emphasizing his expertise and experience in operations, finance, and consulting for creative agencies.
00:03:38 – 00:03:43
Introduction to Client Lifetime Value
Marcel initiates the discussion on Client Lifetime Value (CLV) and its importance, setting the stage for the main topic.
00:04:01 – 00:05:17
Importance of Increasing CLV
Marcel and Robert discuss the significance of increasing CLV, especially in the context of expensive client acquisition, and outline key levers to maximize its impact on agency profitability.
00:06:01 – 00:06:22
The Churn Ceiling
Robert introduces the concept of the “churn ceiling,” highlighting the critical role of client retention in agency growth.
00:08:18 – 00:08:54
Strategic Client Relationships
Marcel and Robert delve into the importance of building strategic relationships with clients, emphasizing the value of being a trusted advisor.
00:10:04 – 00:10:32
Undermining Factors in Client Retention
The discussion uncovers factors that undermine an agency’s ability to retain clients and improve CLV, focusing on delivering value and adapting to client needs.
00:12:45 – 00:13:00
Expanding Revenue without Operational Drag
Marcel and Robert explore strategies to expand client revenue without adding operational complexities, emphasizing understanding client needs and navigating opportunities wisely.
00:14:21 – 00:16:23
Quality vs. Quantity of Revenue
The conversation deepens into the tension between client lifetime revenue and gross profit, highlighting the importance of careful balance and considering long-term impact.
00:17:53 – 00:18:18
Creating Value through Adaptation
Marcel and Robert emphasize the value of adapting agency operations to facilitate problem-solving for clients, creating goodwill and trust.
00:18:55 – 00:19:15
Value vs. Short-Term Gains
The discussion reveals the pitfalls of contrived efforts to inflate CLV without providing genuine value, emphasizing the importance of solving customer problems.
00:22:59 – 00:23:40
Balancing Revenue and Profit
The podcast concludes with insights into balancing revenue and profit, stressing the importance of reconciling price, scope, and cash flow for long-term agency success.
Show more best episodes
Show more best episodes
FAQ
How many episodes does The Agency Profit Podcast have?
The Agency Profit Podcast currently has 157 episodes available.
What topics does The Agency Profit Podcast cover?
The podcast is about Digital Agency, Management, Entrepreneurship, Podcasts and Business.
What is the most popular episode on The Agency Profit Podcast?
The episode title 'Improving Client Retention, With Shaun Clark' is the most popular.
What is the average episode length on The Agency Profit Podcast?
The average episode length on The Agency Profit Podcast is 29 minutes.
How often are episodes of The Agency Profit Podcast released?
Episodes of The Agency Profit Podcast are typically released every 14 days.
When was the first episode of The Agency Profit Podcast?
The first episode of The Agency Profit Podcast was released on Oct 13, 2018.
Show more FAQ
Show more FAQ