The Advertising Club Bangalore

Welcome to another episode of The Inspiration Room, a series of learning programs curated by The Advertising Club Bangalore. We are thrilled to have Joji Jacob, a creative leader from Singapore share his rich experience of being a five time jury member of the Cannes Lions International Festival of Creativity. Tune in as Joji dives deep into the geography of this resort town on the French Riviera. Over the last 70 years Cannes has been celebrating creativity in advertising. During the session he revealed the transformative impact of award winning advertising for the creative team, the agency, and in case of Brazil, the nation itself. Join us for this inspiring episode that promises to enlighten and motivate.

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Takeaways

• The Cannes Lions International Festival of Creativity is a well-run and highly regarded event in the advertising industry.
• Winning awards at Cannes can have a significant impact on an agency's reputation and business.
• Creativity is an important business tool and there is a high correlation between creative excellence and marketing effectiveness.
• Technology should be used as a tool to solve human problems, rather than being the focus of an idea.

Chapters
00:00 Introduction and Personal Connection to the Festival
02:54 The Impact of Winning Awards at Cannes
05:11 The Importance of Creativity in Advertising
23:58 Using Technology as a Tool in Advertising

For AdClub Bangalore: Nishad
For Spooler Podcasts: Binoy Joseph
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Welcome to The Advertising Club Bangalore Podcast, your go-to source for insights, trends, and stories from the heart of India’s advertising hub. Since 1980, The Advertising Club Bangalore has been at the forefront of the industry, organizing workshops, seminars, and the prestigious Big Bang Awards. Join us as we chat with industry leaders, explore innovative ideas, and celebrate creativity in advertising. Whether you're a seasoned professional or a curious newcomer, tune in to stay inspired and informed.

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Welcome to another episode of The Inspiration Room, a series of learning programs curated by The Advertising Club Bangalore.

Powered By Spooler Podcasts