Episode 8: Aimee Smale on Launching Odd Muse Amidst a Global Pandemic, Transforming Her Brand into a Seven-Figure Powerhouse and The Path to Building a Brand That Defies Conventions.

08/16/23 • 71 min

Join Pip and Ian this week, as they sit down with the founder of Odd Muse, Aimee Smale, who fearlessly established Odd Muse in the midst of a global pandemic.

Despite the uncertainties of the times, Aimee's unwavering passion for sustainable, investment fashion drove her to launch Odd Muse in 2020, right from the comfort of her own bedroom.

Since its inception, Odd Muse has triumphed over challenges and obstacles, evolving into a symbol of success. From hiring the first employee in 2021, to now in 2023, the brand has soared to new heights. With a growing team, larger-than-life launches, expanded office spaces, and a host of new muses, Odd Muse continues to redefine luxury wardrobe curation in the modern era.

Tune in to this episode to hear insights from Aimee’s journey and learn how dedication, innovation, and a passion for sustainability can reshape industries, even in the face of adversity.

Join Pip and Ian this week, as they sit down with the founder of Odd Muse, Aimee Smale, who fearlessly established Odd Muse in the midst of a global pandemic.

Despite the uncertainties of the times, Aimee's unwavering passion for sustainable, investment fashion drove her to launch Odd Muse in 2020, right from the comfort of her own bedroom.

Tune in to this episode to hear insights from Aimee’s journey and learn how dedication, innovation, and a passion for sustainability can reshape industries, even in the face of adversity.

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undefined - Episode 7: Lucy Hitchcock on The Power of TikTok Virality, The Art of Compelling Storytelling, and The Unfiltered Realities of Owning and Managing Two Businesses.

Episode 7: Lucy Hitchcock on The Power of TikTok Virality, The Art of Compelling Storytelling, and The Unfiltered Realities of Owning and Managing Two Businesses.

Join Pip and Ian this week as they dive into the inspiring journey of Lucy Hitchcock, the unstoppable force behind Sassy Digital and Partner in Wine.

In this latest episode, Pip & Ian chat with Lucy about her remarkable story of leaving her corporate job at just 23 to embark on a mission of empowering small businesses through Sassy Digital. Her dedication has led to hundreds of success stories, with businesses making remarkable strides in their online sales.

Lucy is also the mastermind behind Partner in Wine, a venture that sprouted from a park hangout during the global pandemic. With her marketing prowess, Lucy transformed this concept into a sensation, gaining a massive social media following and, more importantly, skyrocketing sales.

Tune in to this podcast episode as Lucy unveils her secrets to digital success, as well as the highs and lows of being an entrepreneur.

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undefined - Episode 9: Lillie Grace, On How She Amassed Over 800k Followers in Just 2 years and An Exclusive Scoop on Lillie's Recent Sell-out Fashion Edit.

Episode 9: Lillie Grace, On How She Amassed Over 800k Followers in Just 2 years and An Exclusive Scoop on Lillie's Recent Sell-out Fashion Edit.

With Pip away from the pod this week, overseeing an exciting branded event - join Ian as he sits down with the incredible Lillie Grace, a trailblazing influencer who's taken the social media world by storm. With a massive following of over 800k across platforms, Lillie has become a true inspiration for many.

In today's conversation, Lillie opens up about her influencer journey, delving into the roots of her motivation and drive to make a difference in the digital landscape. She takes us through the fascinating evolution of her personal brand, sharing insights into the strategies and authentic choices that led to her remarkable success.

Lillie bravely discusses her battle with anxiety, offering a raw and honest perspective on how she's navigated the challenges of the online world while prioritising her mental health. She shares the highs and lows, giving listeners a glimpse into the person behind the polished posts.

Listeners will also get an exclusive scoop on Lillie's recent collaboration with the prestigious NA-KD clothing line. From concept to launch, she reveals the behind-the-scenes process of bringing her creative vision to life and teaming up with a major brand.

And of course, Lillie dives into the future, sharing her unique predictions for the ever-evolving influencer industry. What trends are on the horizon? What shifts does she anticipate? You'll get an insider's perspective on what's next.