
Episode 7: Lucy Hitchcock on The Power of TikTok Virality, The Art of Compelling Storytelling, and The Unfiltered Realities of Owning and Managing Two Businesses.
08/11/23 • 78 min
Join Pip and Ian this week as they dive into the inspiring journey of Lucy Hitchcock, the unstoppable force behind Sassy Digital and Partner in Wine.
In this latest episode, Pip & Ian chat with Lucy about her remarkable story of leaving her corporate job at just 23 to embark on a mission of empowering small businesses through Sassy Digital. Her dedication has led to hundreds of success stories, with businesses making remarkable strides in their online sales.
Lucy is also the mastermind behind Partner in Wine, a venture that sprouted from a park hangout during the global pandemic. With her marketing prowess, Lucy transformed this concept into a sensation, gaining a massive social media following and, more importantly, skyrocketing sales.
Tune in to this podcast episode as Lucy unveils her secrets to digital success, as well as the highs and lows of being an entrepreneur.
Join Pip and Ian this week as they dive into the inspiring journey of Lucy Hitchcock, the unstoppable force behind Sassy Digital and Partner in Wine.
In this latest episode, Pip & Ian chat with Lucy about her remarkable story of leaving her corporate job at just 23 to embark on a mission of empowering small businesses through Sassy Digital. Her dedication has led to hundreds of success stories, with businesses making remarkable strides in their online sales.
Lucy is also the mastermind behind Partner in Wine, a venture that sprouted from a park hangout during the global pandemic. With her marketing prowess, Lucy transformed this concept into a sensation, gaining a massive social media following and, more importantly, skyrocketing sales.
Tune in to this podcast episode as Lucy unveils her secrets to digital success, as well as the highs and lows of being an entrepreneur.
Previous Episode

Episode 6: Laura Mallows on Building a 7 Figure Brand, Being a Mompreneur, Imposter Syndrome and Copycat Businesses
Founded in 2020, Mallows Beauty has gained a cult following since going viral on TikTok. But from its humble beginnings, how did this brand turn into a 7 figure business and how does founder, Laura Mallows juggle the pressures of anxiety, being a mother and building a global brand.
Next Episode

Episode 8: Aimee Smale on Launching Odd Muse Amidst a Global Pandemic, Transforming Her Brand into a Seven-Figure Powerhouse and The Path to Building a Brand That Defies Conventions.
Join Pip and Ian this week, as they sit down with the founder of Odd Muse, Aimee Smale, who fearlessly established Odd Muse in the midst of a global pandemic.
Despite the uncertainties of the times, Aimee's unwavering passion for sustainable, investment fashion drove her to launch Odd Muse in 2020, right from the comfort of her own bedroom.
Since its inception, Odd Muse has triumphed over challenges and obstacles, evolving into a symbol of success. From hiring the first employee in 2021, to now in 2023, the brand has soared to new heights. With a growing team, larger-than-life launches, expanded office spaces, and a host of new muses, Odd Muse continues to redefine luxury wardrobe curation in the modern era.
Tune in to this episode to hear insights from Aimee’s journey and learn how dedication, innovation, and a passion for sustainability can reshape industries, even in the face of adversity.
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