Santino Stancato, Former Georgia Tech Football Brand Manager

09/29/20 • 63 min

Today’s guest is Santino Stancato. Santino, aka Morpheus, was until very recently the Brand Manager for Georgia Tech football, where he spent 21 months creating a ton of photo, video, and design content. Before that, he was with Coach Geoff Collins at Temple and before that spent time with the Brooklyn Cyclones, Marshall University, and his alma mater, Bloomsburg. He just left Georgia Tech to become the Head of Creative and Brand Strategy at J1S Creative, who works with Georgia Tech.

Santino and I discussed how designing little league posters for his little brother’s team got him started in sports design, how he cleaned a gym for extra money while working for the Brooklyn Cyclones and living in the team hotel, working for Geoff Collins and following him to Georgia Tech, how Coach Collins gave him the nickname Morpheus, how he brought in agencies and an author to help Georgia Tech and its student-athletes’ brands, Georgia Tech football’s culture, and how I got to design the football field for Georgia Tech.

Mentions include:

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Mentions include:

Please subscribe to the show and rate it on Apple Podcasts, and follow the show on Twitter and Instagram at @TWAwesomePod. And you can follow me on Twitter at @steven_little.

Previous Episode

Adam Martin, Host of Makers of Sport Podcast

Today’s guest is Adam Martin, a graphic designer and creative director from the Eastern Kentucky focused on providing design, content creation and brand strategy to clients in the sports & entertainment business. After graduating with a BFA in Graphic Design at Eastern Kentucky University in 2005, Adam began his career as a graphic and interactive designer at a renowned college sports marketing firm known today as Learfield IMG College.

In 2006, he launched his own design firm. T/A Martin Studio's clients have included the PGA Tour, Atlanta Braves, Kansas City Chiefs, Tennessee Titans and more. His design work has been honored by the Clio Awards, Print Magazine's Regional Design Awards, Graphic Design USA magazine and the ADDYS.

He's perhaps mostly known for a podcast he started in 2014 called Makers of Sport, a digital media brand elevating the discussion of design, advertising, brands and startups in the sports business. Makers of Sport's content has been featured on the adidas corporate blog, Uni-Watch, Adweek and more.

Most importantly, he's the husband of a Georgia girl, father of 3 kids, an avid University of Kentucky Athletics supporter and youth sports coach.

Adam and I discussed how he decided to start his own business and eventually focus on sports and entertainment clients, how he got to design the logo for his cousin, Matt Carpenter, his Makers of Sport podcast and community, the sports design industry, and his dream design project and interviewees.

Mentions include:

Please subscribe to the show and rate it on Apple Podcasts, and follow the show on Twitter and Instagram at @TWAwesomePod. And you can follow me on Twitter at @steven_little.

Next Episode

Connor Hitchcock, Founder/CEO of Homefield Apparel

Today’s guest is Connor Hitchcock, founder and CEO of Homefield Apparel. In college at Indiana, Connor started an apparel company called Hoosier Proud that eventually became Homefield, which The Athletic recently featured in an article and called it the “hottest apparel company in college sports.” Homefield now produces premium licensed vintage apparel for over 100 colleges.

Connor and I discussed the formation of Homefield Apparel, how they started adding schools, the process of licensing colleges, the rapid growth they’ve had over the last year, how they’ve use Twitter to gain popularity, and some future plans for the company.

Mentions include:

Homefield Apparel
The Athletic article about Homefield (requires subscription)
@HomefieldApparl on Twitter
@homefieldapparel on Instagram

Please subscribe to the show and rate it on Apple Podcasts, and follow the show on Twitter and Instagram at @TWAwesomePod. And you can follow me on Twitter at @steven_little.