Santino Stancato, Former Georgia Tech Football Brand Manager

Today’s guest is Santino Stancato. Santino, aka Morpheus, was until very recently the Brand Manager for Georgia Tech football, where he spent 21 months creating a ton of photo, video, and design content. Before that, he was with Coach Geoff Collins at Temple and before that spent time with the Brooklyn Cyclones, Marshall University, and his alma mater, Bloomsburg. He just left Georgia Tech to become the Head of Creative and Brand Strategy at J1S Creative, who works with Georgia Tech.

Santino and I discussed how designing little league posters for his little brother’s team got him started in sports design, how he cleaned a gym for extra money while working for the Brooklyn Cyclones and living in the team hotel, working for Geoff Collins and following him to Georgia Tech, how Coach Collins gave him the nickname Morpheus, how he brought in agencies and an author to help Georgia Tech and its student-athletes’ brands, Georgia Tech football’s culture, and how I got to design the football field for Georgia Tech.

Mentions include:

• thesportsdesignblog.com
• My 2012 Open Letter to the Georgia Tech athletic department
• The Sports Design Blog post about designing the Georgia Tech football field
• Brooklyn Cyclones logo designed by Todd Radom
• ESPN article about Santino and Coach Collins
• J1S
• Jeremy Darlow and his books
• Georgia Tech football’s business cards

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