Connor Hitchcock, Founder/CEO of Homefield Apparel

11/20/20 • 32 min

Today’s guest is Connor Hitchcock, founder and CEO of Homefield Apparel. In college at Indiana, Connor started an apparel company called Hoosier Proud that eventually became Homefield, which The Athletic recently featured in an article and called it the “hottest apparel company in college sports.” Homefield now produces premium licensed vintage apparel for over 100 colleges.

Connor and I discussed the formation of Homefield Apparel, how they started adding schools, the process of licensing colleges, the rapid growth they’ve had over the last year, how they’ve use Twitter to gain popularity, and some future plans for the company.

Mentions include:

Homefield Apparel
The Athletic article about Homefield (requires subscription)
@HomefieldApparl on Twitter
@homefieldapparel on Instagram

Please subscribe to the show and rate it on Apple Podcasts, and follow the show on Twitter and Instagram at @TWAwesomePod. And you can follow me on Twitter at @steven_little.

Mentions include:

Homefield Apparel
The Athletic article about Homefield (requires subscription)
@HomefieldApparl on Twitter
@homefieldapparel on Instagram

Please subscribe to the show and rate it on Apple Podcasts, and follow the show on Twitter and Instagram at @TWAwesomePod. And you can follow me on Twitter at @steven_little.

Previous Episode

Santino Stancato, Former Georgia Tech Football Brand Manager

Today’s guest is Santino Stancato. Santino, aka Morpheus, was until very recently the Brand Manager for Georgia Tech football, where he spent 21 months creating a ton of photo, video, and design content. Before that, he was with Coach Geoff Collins at Temple and before that spent time with the Brooklyn Cyclones, Marshall University, and his alma mater, Bloomsburg. He just left Georgia Tech to become the Head of Creative and Brand Strategy at J1S Creative, who works with Georgia Tech.

Santino and I discussed how designing little league posters for his little brother’s team got him started in sports design, how he cleaned a gym for extra money while working for the Brooklyn Cyclones and living in the team hotel, working for Geoff Collins and following him to Georgia Tech, how Coach Collins gave him the nickname Morpheus, how he brought in agencies and an author to help Georgia Tech and its student-athletes’ brands, Georgia Tech football’s culture, and how I got to design the football field for Georgia Tech.

Mentions include:

Please subscribe to the show and rate it on Apple Podcasts, and follow the show on Twitter and Instagram at @TWAwesomePod. And you can follow me on Twitter at @steven_little.

Next Episode

Synjyn Days, Former Georgia Tech Running Back

Today’s guest is Synjyn Days. Synjyn played football for Georgia Tech from 2010-2014. He started his career as a quarterback, then moved to A-Back in Paul Johnson’s triple option offense for two years, and then finally to B-Back his senior year, where he averaged 119 yards per game over the last 7 games after getting some starts at the position. He signed a free agent contract with the Dallas Cowboys after college and is now a financial advisor in Atlanta.

Before our interview, I talked about my new licensed college apparel brand, Section 103, and how I started it. Synjyn and I discussed his recruiting, switching positions twice at Georgia Tech, his breakout senior year and the wins against Georgia and Mississippi State in the Orange Bowl, his free agent deal with the Dallas Cowboys, and what he’s been up to since.

Mentions include:

Section 103
@section103 on Twittter and @section_103 on Instagram
2014 Georgia Tech vs. Georgia highlights
2014 Orange Bowl vs. Mississippi State highlights
@sdays10 on Twitter and Instagram

Please subscribe to the show and rate it on Apple Podcasts, and follow the show on Twitter and Instagram at @TWAwesomePod. And you can follow me on Twitter at @steven_little.