Texas Counselors Creating Badass Businesses

What if you could attract your ideal clients effortlessly, even before they realize they need your services? Join me, Dr. Kate Walker, as we uncover the secrets of attraction marketing and why it's a game-changer for your practice. Learn how this approach not only surpasses traditional marketing methods but also transforms how you engage with potential clients. We'll break down the significance of the 10-minute consultation and explain how understanding your ideal client can revolutionize your marketing strategy.
In the next part of the episode, we explore the art of building strong relationships through resources. Discover how a brief consultation can pre-qualify clients, guide them towards valuable resources on your website, and eventually turn them into part of your extended marketing network. By offering no-cost resources like recommended books, guides, and YouTube videos, you not only build trust and familiarity but also create opportunities for referrals from satisfied non-clients. This approach not only enhances client engagement but also maximizes your marketing reach.
Finally, we discuss the importance of creating branded, personalized resources while ethically leveraging existing ones, such as those from the National Institute of Mental Health. Learn how to optimize your website’s SEO and utilize analytics to identify the resources that resonate most with your audience. By making helpful resources accessible and encouraging newsletter opt-ins, you can significantly expand your reach and support more people. Tune in to gain actionable insights that will transform your practice into a magnet for your ideal clients.

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

What if the key to becoming an exceptional clinical supervisor lies in understanding the foundational challenges faced by new supervisors? Join me, Dr. Kate Walker, as I unveil insights from Chapter 11 of my book, "The Clinical Supervision Survival Guide," designed to make your journey into supervision both impactful and rewarding. Discover strategies for selecting supervisees with mental health experience, using recordings for skill enhancement, and nurturing the gradual growth of Level One counselors. Our conversation promises to equip you with the tools to navigate the anxieties and dynamics of stepping into a supervisory role, setting the stage for successful therapeutic relationships.
In this enlightening episode, we traverse the multifaceted responsibilities of supervisors, highlighting the importance of fostering open communication and strong alliances with site supervisors. Learn the significance of early intervention in potential issues and how to manage supervisees' development effectively, from understanding level two behaviors to ensuring comprehensive evaluations. Whether you're guiding a novice counselor or an experienced professional transitioning roles, our strategies promise to support their journey toward developing a unique therapeutic style. Together, we aim to empower supervisors and their associates to continue delivering exceptional therapy and supervision, contributing to a broader mission of positive change.

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

Ever wonder who should be the custodian of mental health records and how they should be accessed? Thinking about a professional will? Like to know more about employment laws? Join me as we unravel these complexities with attorney and LPC supervisor Laurel Clement. We dig into the legalities of record custodianship, discuss the peculiar challenges faced by LPCs in the school system, and underscore the importance of legal compliance.
What's the difference between a 1099 and a W2 employee and why should you care? This episode takes a deep dive into the nitty-gritty of these employment classifications, where Laurel Clement enlightens us on the Texas Workforce Commission's guide to identifying the right worker type and the repercussions of mischaracterizing your employees. Plus, we'll touch on the differences between an LLC and a PLLC, and the essential insurance considerations for therapists.
Lastly, we champion the power of collaboration among mental health professionals. We explore the concept of "massive masterminds," where a group of like-minded professionals can propel each other towards growth and accountability. And remember, by liking, sharing, and subscribing to our podcast, you're helping to spread invaluable knowledge that supports us all in our counseling careers. Don't miss out on this exciting conversation packed with insights to help you build a successful and secure career in counseling.

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

One thing we all want to do is to hone our skills so we can improve our work with clients. But, with tips and tools coming at us from all sides, how do we take action without getting overwhelmed?

I remember trying to become better at working with reluctant clients and focusing on all the things I needed to work on to make that happen. The list seemed endless, and I was getting nowhere tackling everything at once.

The strategy that changed everything for me was the opposite of that. Inspired by videos of Steve DeShazer and Insoo Kim Burg and their solution-focused work, I decided instead to focus on a single aspect of my counseling and improve on that.

When I was with a reluctant client, I noticed myself feeling trapped and frustrated. For one particular intake, I decided to focus on helping the client find exceptions and normalizing their struggles. This eventually turned into the 3-Point Wrap-Up I'm going to teach you today. Zeroing in on one issue was eye-opening and it completely changed my approach to helping reluctant clients.

So how can you focus on ending your intake session with a 3-Point Wrap-Up that will help your client win the battle for initiative (be more motivated)? Listen in on this episode to find out about the tactic I use and how you can apply it to your own intake sessions.

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

Money, career growth, and entrepreneurial success, how do these three connect? Let's unravel the answer together. I’m Dr. Kate Walker, here to share my candid insights on wealth building and fostering a healthy money mindset. We'll navigate the concept of 'three buckets' in managing finances effectively and discuss the importance of a wealth mindset. This isn't just about accumulating wealth, but about fostering a mindset that sets you up for success. We'll explore the philosophies that can guide your financial decisions and I’ll be answering questions, addressing doubts, and sparking discussions to help you understand your money better.
Investing time in financial education can yield significant benefits for your career growth. So, let’s get strategic. There's a lot to learn from philosophies like Dave Ramsey's Financial Peace University and Ramit Sethi's approach. I’ll share practical tips like living off 70% of your income, setting up automatic savings, and using debt constructively to advance your financial goals. We’ll also delve into the importance of continuing education and how to find quality training without depleting your resources.
Now, let’s switch the gear to entrepreneurial success. If you're a Texas counselor or an aspiring mental health provider, this is especially for you. Building a successful business goes beyond just offering excellent services. It involves creating a unique brand identity, leveraging various marketing strategies, and building meaningful relationships with fellow practitioners. We’ll discuss the essentials of setting up a website, using social media effectively, and other practical steps to reach your potential clients. Join me in this enlightening journey to financial freedom and entrepreneurial success. Let’s talk money and mindset!

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.