CEO of the Consumer Technology Association, Gary Shapiro, joins Niki in the studio for an informal chat about his new book Pivot or Die. They discuss pivotal moments in his career, leading the influential trade association fighting for tech and innovation, and looking to the future of tech in America.
“We have to recognize that technology and innovation are actually our secret sauce in this country that allows us to do all these amazing things, and have a strong economy, and grow our way into the future.” -Gary Shapiro
11/14/24 • 27 min
Tech'ed Up - The Art of the Pivot • Gary Shapiro (CTA)
Transcript
Niki: I'm Niki Christoff and welcome to Tech’ed Up.
Today, I'm joined in the studio by Gary Shapiro, the longtime CEO of the Consumer Technology Association. It's a group that represents more than 1,300 North American companies on the cutting edge of innovation. CTA owns and produces the CES show in Vegas, one of the most influential events in the tech industry.
Gary is also the author of Pivot or Die: How Leaders Thrive When Everything Changes. It's a
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