
Reporting Critically on Tech w/ Jason Koebler & Samantha Cole
08/31/23 • 68 min
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Paris Marx is joined by Jason Koebler and Samantha Cole to discuss why they launched 404 Media, how it was inspired by their work at Motherboard, and their reflections on the state of tech media.
Jason Koebler and Samantha Cole are co-founders of 404 Media. Jason was editor-in-chief of VICE’s Motherboard. Samantha was a senior editor at Motherboard and is the author of “How Sex Changed the Internet.” Find out more about 404 Media.
Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, and support the show on Patreon.
The podcast is produced by Eric Wickham and part of the Harbinger Media Network.
Also mentioned in this episode:
- Last week the 404 team introduced themselves. Among the stories they published were pieces looking into Apple AirPods Max and AI-generated porn.
- Vice declared bankruptcy in May 2023.
- Paris argued in Disconnect that the media failed the public in how they reported on Elon Musk.
Paris Marx is joined by Jason Koebler and Samantha Cole to discuss why they launched 404 Media, how it was inspired by their work at Motherboard, and their reflections on the state of tech media.
Jason Koebler and Samantha Cole are co-founders of 404 Media. Jason was editor-in-chief of VICE’s Motherboard. Samantha was a senior editor at Motherboard and is the author of “How Sex Changed the Internet.” Find out more about 404 Media.
Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, and support the show on Patreon.
The podcast is produced by Eric Wickham and part of the Harbinger Media Network.
Also mentioned in this episode:
- Last week the 404 team introduced themselves. Among the stories they published were pieces looking into Apple AirPods Max and AI-generated porn.
- Vice declared bankruptcy in May 2023.
- Paris argued in Disconnect that the media failed the public in how they reported on Elon Musk.
Previous Episode

AI Criticism Has a Decades-Long History w/ Ben Tarnoff
Paris Marx is joined by Ben Tarnoff to discuss the ELIZA chatbot created by Joseph Weizenbaum in the 1960s and how it led him to develop a critical perspective on AI and computing that deserves more attention during this wave of AI hype.
Ben Tarnoff writes about technology and politics. He is a founding editor of Logic, and author of Internet for the People: The Fight for Our Digital Future. You can follow Ben on Twitter at @bentarnoff.
Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, and support the show on Patreon.
The podcast is produced by Eric Wickham and part of the Harbinger Media Network.
Also mentioned in this episode:
- Ben wrote a long article about Weizenbaum and what we can learn from his work for The Guardian.
- Paris wrote a skeptical perspective on AI hype and the promises of ChatGPT in Disconnect.
- Zachary Loeb has also written about Weizenbaum’s work and perspective on AI and computing.
Next Episode

How Tech Wields Its Power in San Francisco w/ Dean Preston
Paris Marx is joined by Dean Preston to discuss the havoc robotaxis are wreaking in San Francisco and the wider impacts the tech industry has had on the city.
Dean Preston is the District 5 Supervisor in San Francisco and the first democratic socialist elected in the city in 40 years. He’s also a tenant attorney and founder of Tenants Together. You can follow Dean on Twitter at @DeanPreston.
Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, and support the show on Patreon.
The podcast is produced by Eric Wickham and part of the Harbinger Media Network.
Also mentioned in this episode:
- Paris interviewed one of the activists placing cones driverless cars to disable them and draw attention to the California Public Utilities Commission’s pro-corporate regulatory decisions.
- In 2011, Twitter got a massive tax break to stay in San Francisco instead of moving its offices elsewhere in the Valley.
- Salesforce CEO Marx Benioff was a rare tech mogul to support San Francisco’s ballot measure to create a new tax to fund help for homeless residents.
- A ballot measure to increase the transfer tax on properties over $10 million won in 2020, despite industry opposition.
- The campaign against progressive district attorney Chesa Boudin was bankrolled by tech and real estate money. Jacob Silverman put this into wider context in a piece about the rise in the political influence of David Sacks.
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