Selling to K-12 Districts (Jon Small, Breakout Learning & Eric Hoffman, braintrust tutors)

Jon Small (GM, Breakout Learning) and Eric Hoffman (VP of Sales, braintrust tutors) share hard-won advice about selling to K-12 districts from their 25+ years of combined experience at high-growth edtech firms.
Jon & Eric explain why cold calls work and how to execute them well, how to sync your efforts with the “heat zones” of a school sales cycle, and the importance of knowing when a founder should hire their first sales leader. This lively episode is a sales primer for first-time edtech founders and packed with wisdom for established sales teams.

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