When America's Biggest Import Went Dutch

Heineken's longstanding dominance as the top-selling import in post-Prohibition America was thanks in large part to the efforts of an American importer, New York's Van Munching and Company. But by the end of the 80s, the Dutch brewer had decided it wanted to bring its stateside operations in-house, which gave third-generation Philip Van Munching front-row seats to the Heineken brand's corporate handoff. We're talking Amstel Light, Heineken Light, and agida aplenty. (This is Part 2 of a Taplines two-parter. Part 1 will appear directly after this in your feed.) Don't forget to like, review, and subscribe!

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