How Coors Busted Its Union and Boosted Its Boycott

Conventional business-school wisdom is that most consumer boycotts won't work, because it's almost impossible to put organize a big enough group of customers to make a difference in a big company's bottom line. But starting in 1957 a coalition of labor unionists, Chicano activists, LGBTQ+ advocates, and more began a powerful boycott against Coors Brewing Company over the company's policies and politics that lasted three decades. Here to tell us about a pivotal turning point in what's believed to be the longest boycott in American history is Allyson Brantley, Ph.D., an assistant professor of history at University of La Verne and the author of "Brewing A Boycott." Don't forget to like, review, and subscribe!

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