What's the impact on your brand as we reach a turning point for trust?

In this episode of Talking Trust, host James Temple sits down with Louanne Buckley, a partner at PwC Canada and the firm’s chief marketing and communications officer, to discuss strategies for building a trusted brand. They explore the reasons why an effective communications strategy is key in terms of earning trust today and how purpose plays into PwC Canada’s overall approach to trust. Finally, Louanne offers her insights about the top three elements every brand should be thinking about when it comes to trust.