
How to Launch Products in Under Two Weeks
09/15/15 • -1 min
Mubashar Iqbal, the #1 product maker on ProductHunt, tells us about how he launches products that people use in weeks, not months.
Here's what to listen for:
- 00:57 - What is Mubashar’s Background?
- 02:11 - What does being the most featured maker on Product Hunt mean?
- 03:25 - What helped you to become #1 and have so many products features on Product Hunt?
- 05:22 - What does the “featured” product distinction mean?
- 06:27 - What was important in different products that ended up making them get featured?
- 07:40 - What is it that you do to ensure not overbuilding?
- 12:13 - What is your feature-building process?
- 14:13 - Where do you draw the line between building a feature now vs later?
- 17:38 - How do you make yourself comfortable with pushing products out when they’re ready to be pushed out?
- 19:43 - How do you handle requests for features?
- 26:01 - How has the adding features metric changed since you originally launched the project?
- 27:00 - Do you use quantitative data in addition to doing qualitative customer development?
- 28:06 - What kind of long-term success have you seen with your products and what has made a difference between the ones that are ones that are successful over time and the ones that go wayside?
- 31:50 - Is there an example of an app that you built in the past where you built way too much?
Mubashar Iqbal, the #1 product maker on ProductHunt, tells us about how he launches products that people use in weeks, not months.
Here's what to listen for:
- 00:57 - What is Mubashar’s Background?
- 02:11 - What does being the most featured maker on Product Hunt mean?
- 03:25 - What helped you to become #1 and have so many products features on Product Hunt?
- 05:22 - What does the “featured” product distinction mean?
- 06:27 - What was important in different products that ended up making them get featured?
- 07:40 - What is it that you do to ensure not overbuilding?
- 12:13 - What is your feature-building process?
- 14:13 - Where do you draw the line between building a feature now vs later?
- 17:38 - How do you make yourself comfortable with pushing products out when they’re ready to be pushed out?
- 19:43 - How do you handle requests for features?
- 26:01 - How has the adding features metric changed since you originally launched the project?
- 27:00 - Do you use quantitative data in addition to doing qualitative customer development?
- 28:06 - What kind of long-term success have you seen with your products and what has made a difference between the ones that are ones that are successful over time and the ones that go wayside?
- 31:50 - Is there an example of an app that you built in the past where you built way too much?
Previous Episode

Going from Junior to Senior Developer
Ben Orenstein of Upcase tells us how to go from a junior to a senior developer. He reveals a number of things senior developers do that junior developers don't.
Here's what to listen for:
- 02:34 - Would a degree in computer science benefit somebody who is interested in starting programming?
- 03:23 - How do you convince people that getting a computer science degree isn’t necessary?
- 08:41 - What is the path from zero to junior developer?
- 14:16 - How do you define what a junior developer is?
- 15:35 - What goals are junior developers making?
- 17:24 - How was Upcase started? What was the focus/goal?
- 19:43 - What might an intermediate developer be doing that a junior developer isn’t?
- 21:50 - What is the difference between TDD (test-driven development) and writing tests after you write your code?
- 26:15 - Where do you look for your first job? How do you go about getting hired?
- 30:01 - How do deal with impostor syndrome when applying for a job?
- 32:46 - What kind of qualities that you look for when making a hiring decision for junior developers?
- 33:55 - How can you create a work environment for junior developers that helps them get better?
- 35:33 - What did Ben mean by, “To become a better programmer, one should practice like a musician.”?
Next Episode

How to Deliver a Successful User Experience
Sarah Doody, a UX designer, consultant, and writer, tells us how to build products with great user experiences. We will hear why user experience is far more important than design.
Here's what to listen for:
- 00:46 - What is Sarah’s background in UX (User Experience)?
- 03:09 - What is the distinction between the experience and the interface?
- 05:53 - How do you create the ideal team at a startup?
- 10:53 - What is the distinction between experiential design and visual design?
- 13:14 - Which comes first: experiential design or visual design?
- 14:34 - What’s the process for evaluating the UX of an app?
- 19:01 - How do you get customers to use your product the way that it’s intended to be used?
- 20:22 - What mistakes do you see in the UX of an app once you are past the onboarding flow?
- 24:26 - How does user experience get compromised?
- 29:10 - How can you get back on track?
- 33:00 - How is product development like storytelling?
- 37:39 - What is a storyboard?
- 41:30 - Is a storyboard like a comic strip?
- 43:16 - How do you evaluate whether a developer is good or not at UX design?
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/talking-code-67306/how-to-launch-products-in-under-two-weeks-18627731"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to how to launch products in under two weeks on goodpods" style="width: 225px" /> </a>
Copy