Talkin' Paint Podcast Auto Detailing Marketing, SEO and Business Advice

In this episode of the Talking Paint podcast, host Gabe welcomes Joe Torbati, the founder of California-based OC Detailing, to discuss the evolution and insights of the auto detailing industry, particularly focusing on Tesla and paint protection film. Joe, a seasoned expert in vinyl wrap and auto film, shares his journey from starting OC Detailing in 2012, his approach to exceeding customer expectations, and the importance of learning from failures. The conversation delves into the significance of actions taken with intention, the challenges and rewards of being self-taught, and the nuances of running a successful detailing shop. Joe candidly discusses his background, the value of detail in work, team dynamics, and the impact of his business on his life. Moreover, the discussion covers customer communication, setting expectations, and leveraging digital tools for service agreements. Personal stories about overcoming addiction and finding peace in activities like paintball add depth to the dialogue, emphasizing resilience, growth, and community.

00:00 Introduction and Personal Beliefs

00:50 Welcome to the Talking Paint Podcast

01:06 Interview with Joe Torbati from OC Detailing

01:46 Joe's Journey in the Auto Film Industry

03:58 The Story Behind OC Detailing

04:51 The Importance of Exceptional Work and Customer Satisfaction

06:04 The Role of Content Creation in Business Growth

06:31 The Impact of Customer Reviews and Local Reach

07:17 The Challenges and Rewards of Running a Business

08:03 The Importance of Continuous Learning and Improvement

11:29 The Transition from Business Operator to Business Owner

15:03 Overcoming Addiction and Achieving Success

18:08 The Importance of a Balanced Work-Life

19:30 The Impact of the Pandemic on Business Operations

28:35 The Importance of a Good Sales Process

32:34 The Fine Line Between Confidence and Arrogance

33:18 Delivering on Your Promises

33:40 The Importance of Confidence in Your Work

34:06 The Impact of Social Media on Confidence

34:45 Owning Your Business Model

35:12 Understanding Your Business Level

35:37 The Importance of Messaging in Business

36:28 Setting Expectations and Delivering on Them

37:03 The Power of Accepting Fault

37:22 The Struggles of Accepting Criticism

42:11 The Importance of Communication in Business

44:48 The Impact of Negative Experiences

45:06 The Power of Staying in Your Lane

45:24 The Importance of Upholding Agreements

53:14 The Joy of Paintball

01:00:01 The Importance of Doing the Right Thing

01:03:12 The Value of Open and Honest Conversations

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On todays episode of Talkin' Paint - Gabe hosts Robert Winters of Ceramic Pro Raleigh where they discuss Robert's moves in building a successful detailing business. Robert shares that he started alone, mobile detailing, and gradually expanded to owning a shop space and eventually being in a 4,000 square feet facility. He now looks forward to expanding to a bigger shop. Robert highlights how investing in a professional image and delivering an unmatched customer experience helped sell high-end packages. Robert also emphasizes how using a software, Urable and working with Detailing Growth, made his operations more efficient. He adds the importance of having a transparent relationship with clients to gain trust.

00:00 Introduction and Personal Journey

00:38 Interview with Robert Winters

01:57 The Growth of Phenomenal Detailing

04:17 The Challenges and Successes of Expansion

07:34 The Importance of Customer Experience

08:24 Learning from Mistakes and Challenges

10:28 Dealing with Unhappy Customers

14:34 The Importance of Inspection and Documentation

15:46 The Importance of Vehicle Inspections

17:49 The Value of Professionalism and Customer Service

20:31 The Power of Trust in Business Transactions

20:57 Delivering Value to Clients

25:28 The Art of Upselling

27:39 Building a Professional Image

30:50 Balancing Work and Family Life

31:21 Conclusion and Final Thoughts

Visit us Online @ https://detailinggrowth.com

Get Your Free Marketing Guide: https://marketingguide.detailinggrowth.com

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Instagram: https://instagram.com/detailinggrowth

This podcast episode centers on the critical theme of hiring based on character rather than simply on technical skills, emphasizing the importance of building a cohesive team that can contribute to a company's long-term vision. Michael Abens and Jamie Werner share their insights on the auto detailing industry, highlighting their experiences in creating positive workplace cultures where employees feel valued and invested in the business's success. They discuss the challenges of scaling a business and the necessity of having a clear vision and a supportive environment to retain quality talent. The conversation also touches on the vital role of mentorship and ongoing education in fostering professional growth within the industry. Listeners will gain valuable strategies for enhancing their hiring practices and cultivating a thriving workplace that prioritizes both employee well-being and business success.

In this episode of the 'Talking Paint Podcast', host Gabe from Detailing Growth has insightful discussions with Michael Abens, the owner of Urable, a top industry-related scheduling and invoicing CRM, and Jamie Werner, the renowned 'PPF professor' from Equip Academy.

Throughout the conversation, they share valuable insights about building a successful career in the automotive industry, the importance of hiring based on character, creating a safe environment for employees, and the transition from transactional to relationship-based business operations.

Visit us Online @ https://detailinggrowth.com

Get Your Free Marketing Guide: https://marketingguide.detailinggrowth.com

Join our Free Facebook Group - https://www.facebook.com/groups/detailinggrowth

Tiktok: https://tiktok.com/@detailinggrowth

Facebook: https://facebook.com/detailingbusinessgrowth

Youtube: https://youtube.com/@detailinggrowth

Instagram: https://instagram.com/detailinggrowth

Links referenced in this episode:

• talkinpaint.com
• detailinggrowth.com
• equipacademy.com
• sasspod.com

Companies mentioned in this episode:

• Detailing Growth
• Sasspod.com
• Abins Solutions
• Equip Academy
• Ceramic Pro
• Matrix Films
• Premium Shield
• Pentech
• Menards Premium Detailing
• Adobe Road Winery

Takeaways:

• Hiring based on character rather than competency creates a stronger, more cohesive team.
• Investing in employee training and development leads to higher retention and job satisfaction.
• Creating a safe environment for failure encourages employees to take risks and innovate.
• Business owners should focus on building a vision and career path for employees.
• Understanding the value of your time can help mitigate stress and improve efficiency.
• Transitioning from an owner-operator to a business owner requires strategic hiring and delegation.

The latest discussion on the Talkin Paint podcast features an engaging conversation between host Jamie and industry veterans Michael Abens and Jamie Werner, delving into the intricate dynamics of building a successful business in the auto detailing industry. The trio emphasizes the importance of hiring based on character rather than just competence, a philosophy that has proven essential for fostering a strong team culture. Michael shares insights from his extensive background in healthcare, highlighting how hiring with a focus on character cultivates a supportive environment where employees feel valued and empowered to contribute meaningfully. Jamie builds on this theme, discussing how his journey through the detailing industry has shaped his approach to hiring and training, stressing that real growth comes from investing in people and building a cohesive team rather than simply filling positions.

The conversation takes a deeper dive into the challenges faced by b...

In this episode, I discuss why having SOPs in your business is extremely important. SOPs are a way to safeguard yourself from bleeding labor costs, lost products, employee workman compensation claims, increasing profitability, and more.

Join The Detailer To Business Owner group on Facebook

Visit my detailer & film installer apparel shop @ https://havepolisherwilltravel.com/shop/

Visit our website at https://talkinpaint.com/

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Follow our shop on Youtube

Visit our shop website at http://totaldetailingpa.com/

SPONSORED BY SASPOD.COM

Visit us Online @ https://detailinggrowth.com

Get Your Free Marketing Guide: https://marketingguide.detailinggrowth.com

Join our Free Facebook Group - https://www.facebook.com/groups/detailinggrowth

Tiktok: https://tiktok.com/@detailinggrowth

Facebook: https://facebook.com/detailingbusinessgrowth

Youtube: https://youtube.com/@detailinggrowth

Instagram: https://instagram.com/detailinggrowth

Gabe wraps up season one of 'Talking Paint' by discussing the psychological and emotional aspects of a detailer's pursuit for perfection, referring to it as the 'detailer's dilemma'. He explores the harmful cycle of trying to achieve impossible standards, the stress it can impose leading to burnout, and the importance of maintaining healthy work-life balance. He introduces a framework, DETAIL, encouraging detailers to define their own boundaries, take breaks, care for their mental health, engage in enjoyable activities, intercept unnecessary pressures, and lean on their team. He concludes by expressing gratitude for the support received during a difficult personal time.

00:12 Introduction and Sponsorship

01:06 Understanding Detailer's Dilemma

02:31 The Psychological Aspect of Detailing

03:38 The Trap of Perfectionism

05:35 The Emotional Commitment of Detailing

07:11 The Detailer's Dilemma Explained

10:01 Setting Realistic Goals and Managing Expectations

13:34 Avoiding Burnout and the Detail Effort Framework

19:21 Upcoming Events and Resources for 2024

20:57 Conclusion and Gratitude

SPONSORED BY SASPOD.COM

Visit us Online @ https://detailinggrowth.com

Get Your Free Marketing Guide: https://marketingguide.detailinggrowth.com

Join our Free Facebook Group - https://www.facebook.com/groups/detailinggrowth

Tiktok: https://tiktok.com/@detailinggrowth

Facebook: https://facebook.com/detailingbusinessgrowth

Youtube: https://youtube.com/@detailinggrowth

Instagram: https://instagram.com/detailinggrowth