Behavioral Technology and the Impact on Medication Therapies and Adherence with Bob Gold, Chief Clinical Behavioral Technologist and Founder GoMo Health

In this episode, our guest is Bob Gold, who is the Chief Clinical Behavioral Technologist and Founder GoMo Health. Bob is one of the world’s leading behavioral technologists with more than 20 years applied research and development in the behavioral and cognitive science of human motivation, activation and resiliency; with a specialty in the design of clinical care plans and digital therapeutics that integrate pyscho-social factors and personal determinants into physical and behavioral care plans for chronic and complex population health management; with a focus in diversity, equity, and inclusion for underserved vulnerable populations. Bob focuses his energy on recrafting clinical care plans and medication therapies into behaviorally-based remote care coordination, transitions of care, and rehabilitation/recovery digital therapy programs to achieve a sustainable population health business model for health systems, health plans, pharmaceutical companies and governments; reducing adverse events such as unnecessary ED visits and readmissions, collecting valuable ePROs (electronic patient-reported outcomes) and taking advantage of opportunities for Medicaid and Medicare value-based and RPM (Remote Patient Monitoring) reimbursements associated with the implementation of these programs. Bob’s evidence-based methods provide an individualized, disciplined and nurturing experience within the framework of a person’s lifestyle and typical day while improving satisfaction and adherence; especially for complex and chronic conditions that include co-morbidities and difficult to navigate patient health journeys. Bob’s BehavioralRx ® and Concierge Care ® system has also shown to bring back Joy in Practice for doctors and nurses enabling them to spend more time on high impact clinical work. Overall Theme: Medication Therapy in Vulnerable Underserved Communities: - About Bob and his work in underserved communities - Why Should I Trust: Unlearning to Learn - Can I Really Do the Things Necessary to Stay on Therapy/Plan - How to empower the family caregiver for medication and lifestyle adherence - Elevate the role of the pharmacist in a multidiscipline care team Guest - Bob Gold, Chief Clinical Behavioral Technologist and Founder GoMo Health https://gomohealth.com/ Host - Hillary Blackburn, PharmD, MBA www.hillaryblackburn.com https://www.linkedin.com/in/hillary-blackburn-67a92421/ @talktoyourpharmacist for Instagram and Facebook @HillBlackburn Twitter