Pay attention Total Watch Time! - How to get more 3min viral videos on TikTok

Today I want to talk about probably the most important thing in your TikTok Analytics that I know you’re ignoring but can be an absolute game changer if you pay closer attention to it in 2022. When you look at the data... it’s pretty shocking and an absolute game changer moving forward.

Now before I tell you what it is, It’s important to first understand that TikTok is changing, evolving from being just a short form video platform, to a Video platform. TikTok themselves are no longer describing themselves as a short video platform, they now say “Video Platform”. Leaving out the short part.

Because TikTok is evolving, we need to evolve with it. New features means there’s new things you should be paying attention to. Both in your content strategy as well as you analytics and data.

That being said, the #1 thing I want you to start paying attention to in your video analytics is...