Tales from the Hill

There are stories inside every bottle of whiskey, and for the first time, Heaven Hill Distillery is sharing some of our favorites. From our early days after the end of Prohibition through today’s Bourbon boom, we're proud to be a part of American Whiskey history. Our podcast begins with the five Shapira brothers, who began as investors in a small distillery, and grew to become one of Bourbon’s leading families. Historic audio used from the National Archives, Universal City Studios, Universal Newsreels Production Company, 1933. Donated into the public domain in 1976 by Universal Studios.

For decades, we distilled, matured, and bottled our whiskeys in the city where we were founded—Bardstown, Kentucky. But after a 1996 fire devasted the campus, we moved distilling operations to the modern Bernheim Distillery in Louisville. We share what that fire meant to our history, and then check in with the team that makes every drop of our whiskeys to learn just how grain, water, and yeast come together in the distilling process. Master Distiller Conor O’Driscoll takes us on a tour of the Bernheim Distillery.

Had it not been for Heaven Hill’s desire to preserve the heritage of American Whiskey, many of America’s historic Bourbon and whiskey brands would have faded into history years ago. The legendary Old Fitzgerald is just one of the brands given new life under Heaven Hill’s stewardship, with “Old Fitz” serving as the inspiration for the modern legacy Bourbon.

Eight men and women. 66 barrels full of “new make” spirit are rolled into the rickhouse in a ballet of steel-toed boots and work gloves. Before day's end, the same amount of mature Bourbon barrels will be rolled out of the warehouse and loaded up to be readied for bottling. Heaven Hill’s warehouse teams don’t just roll barrels for work - they also do it for bragging rights each year at the World Championship Bourbon Barrel Relay during the Kentucky Bourbon Festival.

The Shapira family reflects back on some of their favorite stories from growing up in the Bourbon business. Then, we take a look into how the industry is evolving, and hear how educated enthusiasts are helping us grow and innovate the future of American Whiskey. We explore what it means to be continually expanding our rickhouse facilities to keep up with demand, and go all the way back to the seed for our pioneering “Grain to Glass” project.