List to Lease: How Tech Is Transforming Multifamily for the Better

“I think a big question is how do you make marketing and leasing processes easier, but still allow for enough flexibility and personalization so that you can still make each property more compelling to prospective renters? That's the problem we're trying to solve here.” — Suhasini Gadam

In April of this year, Rentsync replatformed and launched some incredible new tools for the property industry. As we start to fully leverage the power of the new Rentsync platform, today we discuss some of the biggest challenges property managers, marketers, and leasing agents face when it comes to automating tasks and getting things done in an effective and timely manner. In this episode, we are joined by Rentsync’s Senior Product Manager, Suhasini Gadam. As a product manager, it is her job to understand what Rentsync’s customers need, develop new features, enhance the user experience, and make everyday tasks easier. Tuning in, you’ll hear about the most common requests from multifamily marketers looking for tools to help them work more efficiently, some of the most popular tools users are taking advantage of, and the most significant improvements made to the new Rentsync platform since its launch. Listen in to find out why autoresponders are so important to the leasing process, why resisting the adoption of more digital processes is counterproductive, and what Rentsync has in the pipeline for the coming weeks and months. With the constant rapid evolution of technology, you don’t want to get left behind, so tune in today!

Key Points From This Episode:

• An introduction to Suhasini Gadam and her role at Rentsync
• The most common requests from multifamily marketers looking for tools to help them do their work better and faster.
• Why user experience seems to be the biggest pain point.
• Some of the most popular tools users are taking advantage of and why.
• Why autoresponders are so necessary to speed up the leasing process.
• The most significant improvements made to the new Rentsync platform since its launch.
• Why it is necessary and beneficial to phase out the legacy dashboard.
• What is motivating the platform’s new features and why they are so needed.
• Why this industry has taken so long to develop tools for marketers and leasing agents.
• How the pandemic accelerated the industry’s adoption of more digital processes.
• The main reasons why people in this industry resist adopting new technologies.
• What Rentsync has in the pipeline for the coming weeks and months.
• Rentsync’s new media management tools and how they can help customers.
• Thoughts on how far away Rentsync is from removing fragmented workflows from the rental industry.

Links Mentioned in Today’s Episode:

• Suhasini Gadam on LinkedIn
• Suhasini Gadam's Email
• Rentsync
• Sync or Swim Podcast
• Sync or Swim Email

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