Swimming With Sharks - Adventures in Sales Ops - Episode 2: Amy Post

ManoByte has launched a weekly live show, "Swimming with Sharks." Each week, host Will Smith brings in a guest and speaks with them about their experiences, expertise, and advice around Sales Operations.

Tune in live every Tuesday at 2:00 pm EST via ManoByte's Facebook, LinkedIn, or YouTube page!

In this adventure, we talk with Amy Post, National Marketing Manager for ODL Inc. Amy explains to us how the building industry has sped ahead almost 5 years in the past 6 months and how the industry is working hard to adjust quickly.

Video Summary:

In this episode, we talk with Amy Post, National Marketing Manager for ODL, Inc about:

• How your website could be causing friction for your current and potential customers.
• Even if someone is working on your website, you still need to be able to make changes quickly and easily.
• How marketing can better support sales.
• Letting data tell you the story of what's good, what's not-so-good and what needs to be improved.

Video Takeaways:

A few key takeaways from this episode:

• If you don't have control of your website - get control of it immediately.
• Figure out what works, then put some fire under it.
• If "outdated marketing methods" are still working, why change them?
• Measure as much as possible.