Meredith Lindvall - AVP - Waste, Water & Nature-Biodiversity at Cox Enterprises

01/28/25 • 31 min

Meredith Lindvall earned a BS in Environmental Science and a Master of Public Health in Environmental Health both from Emory University. She has a passion for the relationship between people’s health and their environments that has led to a commitment to careers in the environment. An Atlanta native, she has worked in the health research, environmental and sustainability departments at Emory Pediatric Pulmonology, Delta Air Lines, The Home Depot and Cox Enterprises where she currently serves as the Assistant Vice President of Waste, Water, Nature & Biodiversity. Meredith joined Cox in 2011 and led Cox’s recent industry leading achievement of Zero Waste to Landfill by 2024. She currently serves on the board of LiveThrive Atlanta, who operates the Center for Hard to Recycle Materials, and as Secretary of the Board of the Keep Georgia Beautiful Foundation. Meredith Joins Sustainable Nation to Discuss: Steps to achieving 90% waste diversion rate Employee engagement strategies and initiatives, including translating zero waste to KPIs Cost benefits of moving to zero waste Advice and recommendations for sustainability professionals Meredith’s Final Five Questions Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers? My advice is to meet people where they are. The reason that's important is because you are trying to gain buy-in. If you can put yourselves in their shoes, figure out why they should care, you can translate sustainability to a really wide range of audiences. Think about, when you're not talking to sustainability professionals, how can you translate what your mission is into a way that this person can be passionate about it? Whether that is a time savings, whether that's that they like to go out on the weekends with their grandkids and learn about the environment, they want to deliver financial savings, they want to have a different relationship with their supplier. I would encourage you to carve out time to think about your audience and meet them where they're at and then bring them on that journey with you. What are you most excited about right now in the world of sustainability? I am excited that the sustainability world is really rapidly expanding past carbon to add things like biodiversity and nature that really, for me, connect our why back to nature and ecosystems and the planet. You heard me say up top that that's really where my passion has been. We're really interconnected, the environment, humans and the planet and species. I'm excited to see biodiversity goals and some of these other things that are really more closely connecting the dots between climate change, species, habitat, and traditional environmental work that, in my opinion, has been a little bit siloed. I'm excited about those coming together. What is one book you'd recommend sustainability leaders read? I'm guessing everyone's read Green to Gold, so for a more current one, I would say Drawdown, which builds on Paul Hawkins’ work in the ecology of commerce and really breaks it into truly actionable steps that we as a society can take to combat climate change in the next 50 years. What are some of your favorite resources or tools that really help you in your work? Knowing that your audience are experts in this field, some I'm sure they've been to themselves, but I would say GreenBiz, which is now Trellis, Sustainable Brands, Environment+Energy Leader, in-house tools. Big helpful things for us have been to gamify the actions that we want employees to take. Whether that is an in-house tool or an off the shelf tool, I would just encourage people to look at what can you do to amplify your work given that sustainability teams are often very small. One that I did want to throw out there that folks might not be as familiar with, but again where my passions intersect, is the National Association of Environmental Managers, which really, from my perspective is connecting the environmental health and safety and sustainability work together. As sustainability becomes more regulated and compliance based, I really see a lot of synergy there in that association. Where can our listeners go to learn more about you and the work being done at Cox? Listeners can go to coxenterprises.com and look under the Our Impact tab and there you can see our impact report. You'll see a call out on all of our sustainability work where you'll be able to check out the zero waste to landfill achievement, our water work, our carbon work, and then you'll also be able to look at our social impact impact work there as well for 34 by 34. You can find me on LinkedIn, Meredith Lindvall.

Previous Episode

Allison Berg - North America Sustainability Manager, Paper & Packaging at DS Smith

Allison Berg is sustainability manager for DS Smith North America, where she manages the delivery of the company’s Now & Next Sustainability Strategy, which focuses on closing the sustainability loop through better design, protecting natural resources by making the most of every fiber, reducing waste and pollution through circular solutions and equipping people to lead the transition to a circular economy. Allison is passionate about bringing positive change to communities who are underserved and are directly impacted by climate change. Allison Joins Sustainable Nation to Discuss: Circularity and circular design metrics DS Smith’s nature focus area and biodiversity targets Bundling low ROI projects like water with higher ROI projects for leadership buy-in Advice and recommendations for sustainability professionals Allison’s Final Five Questions Responses: What is one piece of advice you would give to other sustainability professionals that might help them in their careers? Get your hands on as much as possible. Sustainability is such an evolving large field ranging from reporting and regulations, carbon water waste projects, circularity, community engagement, safety, biodiversity, etc. The more that you can get your hands on, the better. My role at DS Smith, managing our sustainability strategy specifically for North America, has allowed me to get my hands on a lot of different topics that maybe you wouldn't if you're in a company that's a bit more siloed. If you have the opportunity to do something random, like you're focused on water and someone says, "do you want to pick this community piece up?" Go ahead. If you're open to it, you might as well try. Especially in the job markets, they're really looking for multifaceted people that could do a lot of different varieties of things. That'll put you one step ahead if you’re doing all sorts of different things. What are you most excited about right now in the world of sustainability? Scope 3, because it's such an evolving field that everybody is currently trying to sort through, us included. It'll be really interesting to see that legislation as well. I know the SEC and scope 3 conversation was around recently and didn't really happen here in the US, but it's happening in Europe, so it's only a matter of time before that'll make its way over here. That, and I would say 2030 sustainability goals. I'm really looking forward to when 2029, 2030 comes around. All these companies have these big 2030 goals. Are they going to hit them? And if they don't, what are the consequences that we're going to see from these companies if they do not hit their established targets? I'm definitely looking forward to the next six years or so. It should be interesting. What is one book you'd recommend sustainability leaders read? I do a lot of different nonfiction reading at work between reports and standards and regulations and so on, so I'm typically a fiction reader. However, I highly recommend sustainability professionals if they haven't really done so already, to watch An Inconvenient Truth, which is the documentary by Al Gore back in 2006. That documentary in particular is what inspired me to do what I do now. I was hooked the second I watched it. It was really inspiring the way Al Gore presents, he's an amazing presenter. I highly recommend watching that. I know he's done an updated Inconvenient Truth in the last couple of years as well that's more with the times, but I highly recommend it for those who have not seen it yet. What are some of your favorite resources or tools that really help you in your work? Recently I joined the International Society of Sustainability Professionals, the ISSP. They have a lot of interesting resources as well as a new certification called the SEA and the SEP, the Sustainability Excellence Associate and Professional. They have a lot of interesting tools. I would also say relevant industry associations. For example, for me being in the pulp and paper industry, our main trade association, the American Forest and Paper Association, they have a large sustainability component as part of what they do. I assume other relevant industry associations will also have some sustainability component as everybody, including trade associations, have some sort of sustainability goals at this point. Those could be interesting resources as well. Where can our listeners go to learn more about you and the work being done at DS Smith? I am on LinkedIn, Alison Berg, PMP if you'd like to find me. To learn more about DS Smith specifically, dssmith.com/sustainability is where you can find some updates on how we're doing on our sustainability strategy.

Next Episode

Brian King - Executive Vice President, Product Management and Marketing at Advanced Drainage Systems

Brian W. King joined ADS in September 2020 and serves as Executive Vice President, Product Management and Marketing. Mr. King came to the Company with over 25 years of product management and marketing experience in both consumer and commercial businesses. From 2013 to September 2020, Mr. King worked at Owens Corning, a Toledo, Ohio-based company that develops and produces insulation, roofing and fiberglass composites and related materials, serving as Vice President, Strategic Marketing from 2016 to 2020 and Director of Strategic Marketing from 2015 to 2016. Prior to Mr. King’s role at Owens Corning, he held leadership positions at The Stanley Works, Elmer’s Products Inc., and Avery Dennison Corporation. He holds a Bachelor of Commerce from McMaster University. He has received certifications in Marketing Management and Executive Education from York University and the University of North Carolina respectively. Brian Joins Sustainable Nation to Discuss: ADS’ plastic recycling operations and achievements Strategic efforts at ADS to reduce GHG emissions and their recognition as one of America's climate leaders by USA Today Partnerships that advance recycling and sustainability initiatives Advice and recommendations for sustainability professionals Brian’s Final Five Questions Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers? I think we tend to underestimate what change we can make over a decade, and so I think we need to look at change over a longer period. We overestimate what you can do in a year. We're always very aggressive about what you can do in a year, and then we underestimate what you can do over a decade. But if you look back, you find that we've made great change over decades. So I think we need to adjust how we look at how change. The change we make and the impact that we have needs to be longer term. What are you most excited about right now in the world of sustainability? I get really excited when people say plastics recycling doesn't work, because it does. Even though there's no silver bullet in solving the plastics problem. Because plastics in the environment is a problem, and we need to work together to solve that. I get pretty excited because a lot of people tell us that plastics recycling doesn't work, and ADS is an example that, yes, it does. We can actually effectively create circular economies for plastics and we can help to solve the plastic problem. That excites me because that is a big deal. What is one book you'd recommend sustainability leaders read? My favorite is Cradle to Cradle. It's remaking the way that we make things. As someone who's done product management for a lot of their career, sustainability is key to product management. We need to think about end of life. When you design a product, it shouldn't just be around the economic value or the features and benefits or the value proposition that the product's delivering. You need to think about what happens at the end of life. Cradle to Cradle is a great way to open your eyes to that. What are some of your favorite resources or tools that really help you in your work? We talked about one of them, being partners with groups like the Recycling Partnership. There's passionate individuals, people who are doing things across the country that you can hear from. The Ohio State Sustainability Institute being another one I talked about. Talking to those like minded companies, talking to those like minded people, people finding those like minded organizations out there that are aligned with what it is that you want to do from a sustainability perspective. Sustainability professionals listen to this. We have to make sure we make those connections because some of the best resources are talking to people about what they've learned, what failed, what worked. That gets me really excited. Where can our listeners go to learn more about you and the work being done at ADS? If anyone wants to email me here at ADS, it's [email protected]. I'm on LinkedIn, Brian W. King. LinkedIn is the way to find me. If you want to go to our website, adspipe.com/sustainability we have an interactive version of our 2024 sustainability report that allows you to dig into some of the good work that we're doing.