How Hawaiian Airlines' approach to sustainability goes beyond environmental concerns

In this episode, we talk to Alanna James, Managing Director Sustainability Initiatives at Hawaiian Airlines, who shares insights into the airline's distinctive approach to sustainability and the challenges of operating in an island environment.

Hawaiian Airlines, a 94-year-old company headquartered in Honolulu, faces unique sustainability challenges due to Hawaii's geographic isolation and vulnerability to climate change. James discusses:

1. The airline's deep connection to Hawaii and how it informs their approach to sustainability, which goes beyond environmental concerns to include economic and cultural sustainability.
2. The critical role of air travel in Hawaii, serving as an essential "highway system" for inter-island connectivity and supporting the state's tourism-based economy.
3. Hawaiian Airlines' roadmap to achieve net zero carbon emissions by 2050, including fleet renewal, operational efficiencies, next-generation aircraft, and sustainable aviation fuel (SAF).
4. The airline's ambitious goal to use 10% SAF by 2030 and the strategies they're employing to achieve this, including partnerships with SAF suppliers and efforts to develop local SAF production in Hawaii.
5. Exploration of innovative technologies like electric sea gliders for inter-island travel and the potential role of hydrogen-powered aircraft in the future.

Throughout the conversation, James emphasises the delicate balance Hawaiian Airlines must strike between maintaining essential air connectivity and preserving Hawaii's natural beauty and resources.

If you LOVED this episode, you’ll also love the conversation we had with Diana Birkett Rakow, Senior Vice President of Public Affairs & Sustainability at Alaska Airlines, who shares how the airline is planning to achieve net zero emissions by 2040. Check it out here.

Learn more about the innovators who are navigating the industry’s challenges to make sustainable aviation a reality, in our new book ‘Sustainability in the Air’. Click here to learn more.

Feel free to reach out via email to [email protected]. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.

Links & More:

Environmental Stewardship - Hawaiian AirlinesHawaii Renewable Fuels CoalitionHawaiian Airlines invests in Regent seagliders - ch-aviationHawaiian Airlines Commits to New Milestones on Path to Net-Zero Carbon Emissions - Hawaiian AirlinesAlaska Airlines and Hawaiian Airlines to Combine, Expanding Benefits and Choice for Travelers Throughout Hawai‘i and the West CoastAlaska Airlines’ multi-faceted approach to achieving net zero by 2040 - SimpliFlying