How Electronic Arts is Producing TV Shows to Broaden the Videogame Market
11/11/20 • 49 min
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Investor Mellody Hobson: 'If It Matters, It's Counted
Mellody Hobson, co-CEO and president of Ariel Investments, explains why she’s bullish on the media sector at a time of great transition for traditional TV and film giants. The respected investor and former DreamWorks Animation board chair asserts that the most important way for media giants to pursue diversity and inclusion goals is to start by counting. "If it matters, it’s counted," she says of establishing an honest benchmark for measuring workforce diversity goals.
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Michael Moses and Dwight Caines reflect on how they rewrote the theatrical promotional playbook over the course of the global pandemic as the first studio to bypass theaters, strike the only deals with major exhibitors to shorten the theatrical window, and introduce a new hybrid window.
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